A Little Story about How the Media Gets North Korea Wrong

The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.
Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:
On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”
The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.
It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.
So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.
So, why did this happen?
Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.
Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.
On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.
[Post edited on 2016-04-11 for clarity and accuracy]
Beyond Utopia: Documenting the Escape From North Korea
“...When life hands you an opportunity to watch footage like this, you don’t turn it down.” – IndieWire
Sharing visuals from the field has always been a dilemma for our organization. On one hand, the highly sensitive nature of the work makes protecting our routes and the identities of those involved the top priority. On the other, there is undeniable power and potential for impact in showing the reality of rescues—the high-stakes peril, raw emotion, and incredible moments of bravery from our North Korean friends. If only people could see what we did; it would become undeniably clear how important this issue is.
When Liberty in North Korea was first introduced to the Beyond Utopia team and their goal of documenting an actual rescue, we were incredibly hopeful, but with a healthy dose of skepticism. We knew all too well the countless risks, conflicting interests, and stakeholders involved in making such a project. Yet when we saw the footage, even in the most initial stages of editing, we knew this was something special.

Gripping, visceral, and urgent, Beyond Utopia embeds the viewer into the lives of several people as they navigate the path to freedom — a mother desperate to reunite with her son, a family of five as they attempt their perilous escape, and a South Korean pastor who’s devoted his life to helping North Korean refugees.
The film is both a simple record of events as they unfold and a suspenseful piece of cinema, weaved together with commentary from leading experts on the Korean Peninsula (including LiNK’s South Korea Country Director, Sokeel Park). It pulls back the curtain on the escape journey in a way that honors the truth and the film participants, while preserving the integrity of the work being documented. Although Beyond Utopia utilized Pastor Kim’s networks rather than our own, LiNK worked closely with the film’s team throughout post-production to review footage for security and accuracy.

The film made its debut in January 2023 at the Sundance Film Festival, long recognized as a hotspot for the upcoming year’s most impactful stories. To premiere at this influential celebration of cinema is a lifelong dream for many filmmakers, making Beyond Utopia’s inclusion alone a significant achievement.
LiNK’s CEO, Hannah Song, was able to attend Sundance alongside the crew and some of the film participants. She sat with the Roh family as they re-lived their escape on screen and saw how harrowing it truly was. For them to finally look back on their journey was a surreal and deeply emotional experience. Audience members were also tearing up and sniffling throughout the film and at the end, there was a long standing ovation — so deserved by these families for everything they have been through to reach freedom.

Sundance had one more surprise in store for us. A testament to the film’s heart, it won the coveted Audience Award for U.S. Documentary, selected by festival attendees themselves. The heartfelt recognition launched Beyond Utopia into another level of visibility, setting the tone for its success in the film festival circuit with some calling it an “Oscar hopeful.”

LiNK is proud to be an impact partner and fiscal sponsor for the film. As Beyond Utopia heads to theaters on October 23rd and 24th for an exclusive two-day event, LiNK will be joining the film on-screen to turn audience interest into tangible action. This documentary follows the lives of a handful of people, but the story is much larger than that. The goal was always to raise awareness and invite new audiences to learn more about all aspects of this issue, get involved as Allies, and help more North Korean refugees reach freedom.
As we’ve been able to slowly regain momentum with rescues since the pandemic, the level of visibility that Beyond Utopia offers is a timely opportunity. The journey has only become more challenging in recent years with border lockdowns, increased surveillance, and heightened restrictions. Costs have skyrocketed and become incredibly volatile, but our commitment to this work is stronger than ever.

Above all, Beyond Utopia is a story about the strength and resilience of ordinary North Koreans, despite the staggering circumstances stacked against them. Changing the narrative on North Korea to focus on the people, not a dictator or missiles, has long been a key pillar of our work. Beyond Utopia aligns with this perfectly, and we hope it brings greater urgency and support for this issue.
It cannot be overstated how rare this glimpse into this modern-day underground railroad is, and what a herculean feat it was for this film to be made.
Don’t miss the opportunity to see Beyond Utopia for yourself — now available on Hulu, Apple TV+, Amazon Prime video, and more.