Lunar New Year in North Korea | What is Seollal (설날)?
North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.
Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.
Seollal in South Korea
In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance.
Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.
Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.
Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.
The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.
Seollal in North Korea
In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.
But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”
On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.
Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.
Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.
“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”
- Hannah, escaped from North Korea in 2015
On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.
“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”
- Yulseong, escaped from North Korea in 2017
All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!
Crisis for North Korean Human Rights NGOs: Urgent Support Needed
The North Korean human rights movement is at a critical crossroads.
Unprecedented cuts to U.S. foreign aid under the Trump Administration have impacted projects around the world, including that of crucial South Korean NGOs working on the North Korea issue.
Until funding is fully resumed, these organizations face the prospect of downsizing or shutting down, threatening the entire ecosystem of groups working for the rights and freedom of North Korean people. Life-changing programs and decades of progress inside and outside North Korea are at risk of being undone.
Your immediate support is needed to help save the most critical projects of these organizations. LiNK has identified the core groups essential to preserving progress on this issue and has launched an emergency support fund—100% of donations will go directly to sustaining them through this crisis.
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Historical Funding for North Korea-Focused NGOs
In the mid-1990s, reports of a devastating famine in North Korea and the first waves of refugees fleeing starvation caught the attention of South Korean activists. They travelled to the border of China to investigate and, realizing the severity of the situation, began campaigning in South Korea and internationally. For the first time, there was visibility on the humanitarian crisis and vast human rights violations happening in one of the most closed countries in the world.
In the wake of the Cold War, many politicians and governments had little interest in North Korea beyond seeing it as an emerging security problem. The widespread assumption was that the country would soon collapse, just as many other socialist countries had in the late 20th century.
To address the lack of action and attention, several groups focused on North Korean human rights emerged. Citizens Alliance for North Korean Human Rights was founded in 1996. NKnet was founded in 1998 and launched Daily NK in 2004. NKDB was established in 2003. Liberty in North Korea was founded in 2004.
From direct support for North Korean refugees, activism expanded to documenting human rights violations, raising public awareness, pressuring governments to take action, and getting outside information to people inside North Korea through broadcasts and USB smuggling. As the movement and North Korean defector population grew, new groups led by North Koreans themselves also emerged.
All organizations started with very few resources, and funding has often been an issue for groups in South Korea. Given the politicized nature of North Korea, support for activism has frequently fluctuated. When the political atmosphere aligned with this work, more funding would be available from the South Korean government. But when politics and administrations changed, grants dried up and public support would wane. In some cases, NGOs would even be subject to politically-motivated investigations, further hindering their vital work.
In late 2024, South Korean President Yoon’s martial law declaration and the subsequent impeachment proceedings once again left North Korean human rights organizations with a government unable to help, and a political environment not conducive to gaining support.
In these difficult circumstances, many groups in South Korea have come to rely on funding from international sources. As U.S. interest in the North Korea issue had grown in D.C., grants through the National Endowment for Democracy (NED) and the State Department (DRL) had become consistent and reliable sources of funding. Unlike those sometimes offered by the South Korean government, these grants covered not only the cost of activities, but also staff salaries, making it possible for these groups to operate sustainably.
U.S. government support had historically been immune to the kind of political winds that affected South Korean government funding. But recent US government disruption has left these NGOs on the brink.
U.S. Foreign Aid Freezes
The Trump administration started its second term with immediate cuts to U.S. foreign aid programs. State Department grants were frozen and the NED's funds were cut, suspending dozens of crucial grants to NGOs working on North Korea and leaving an uncertain picture of when or if funding might resume.
With the world’s largest economy, the U.S. was the biggest provider of foreign assistance by a significant margin. This loss of funding is unlikely to be replenished by other sources. Many European countries have also recently slashed their foreign assistance contributions to spend more on defense.
For South Korea-based NGOs, this funding disruption leaves a huge gap with very few options to fill it in South Korea or elsewhere. As a result, nearly all of these organizations are being forced to lay off staff, stop critical projects, and even consider the unthinkable: shutting down for good.
What This Means for LiNK & the Issue
LiNK is built on a funding model that is independent from government budgets, and is not directly affected by the recent aid freezes. But if the larger ecosystem of North Korean NGOs that we operate within diminishes or collapses, it will inevitably have an impact on the scope and efficacy of our work.
Even with an issue as big as North Korea, the community of organizations and individuals doing this work is relatively small. All our efforts are interconnected and mutually reinforcing. With many frontline NGOs now in danger, it jeopardizes progress on this issue as a whole.
LiNK relies on the research of these other groups to inform our programs. We join forces with them for international advocacy, share ideas, and consult each other on critical projects. With confidence in the vast array of work that these groups are doing, LiNK is able to be laser focused on a few select projects and maximize our impact.
Organizations like Human Rights Watch, UN agencies, global media outlets, and researchers also depend on these groups for their contacts, networks, research, and advocacy. Without their work and insights, globally we would be left in the dark about the current state of North Korea.
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In South Korea, the individuals working on this issue are doing so with significant personal sacrifice. Given the unstable and politicized nature of the work, many activists have struggled to make a living wage, and face concern and criticism from their peers.
Funding through NED and DRL had just recently made it possible for some groups to pay staff a more sustainable salary. But even that relative stability is now gone. They have been left with no choice but to downsize and move out of offices. Staff have been laid off or put on unpaid leave. NGO leaders who have dedicated ten to twenty of their best years to this issue are now facing the prospect of leaving this field. Some feel that decades of work and effort may now abruptly end in failure.
At a time when North Korean people deserve more solidarity and support than ever, the community of activists working to mobilize and deliver that support is facing the worst crisis since the start of this movement in the 1990s.
Key NGOs in Crisis
Urgent Support is Needed
Our shared vision is bold. It not only deserves but will require a strong ecosystem of NGOs working together for the rights and freedoms of 26 million North Korean people.
You’ve stood with the North Korean people, and with us, and for that we’re deeply grateful. So we’re asking for your help. We have an opportunity to protect the progress we have made together on this issue, and to help save the most critical programs of these organizations.
Will you join us by making a donation today to ensure that this small community of dedicated organizations can continue their life-changing work?
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Your donation could mean that a highly dedicated and skilled activist is not forced to look for other work. It could mean that a project inside North Korea, where the groundwork has already been laid, can be executed and finished. At this time of crisis, your donation will have an outsized impact. It is far more cost effective and efficient to preserve this work than to have to rebuild from scratch.
Thank you for giving what you can. The future of this movement depends on it.
