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Lunar New Year in North Korea | What is Seollal (설날)?

January 27, 2025

North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.

Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.

Seollal celebrations in Pyongyang (Photo: Uriminzokkiri)


Seollal in South Korea

In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance. 

Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.

Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.

Charye (Photo: John Doe, Korea Tourism Organization)



Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.

The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.

Sebae in South Korea (Photo: Korea.net)


Seollal in North Korea

In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.

But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”

On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.

Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.

Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.

“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”

- Hannah, escaped from North Korea in 2015

Songpyeon (Photo: Getty Images Bank)



On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.

“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”

- Yulseong, escaped from North Korea in 2017

North Koreans celebrating (Photo: Eric Lafforgue)


All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!

At the Forefront of North Korean Human Rights Work | LiNK Organizational Update

October 8, 2025

Liberty in North Korea welcomes Sarah Yun as our new Chief Regional Officer (CRO), South Korea, as our previous South Korea Country Director, Sokeel Park, transitions into a new role as our Chief Strategy Officer (CSO). Sarah and Sokeel will collaboratively lead LiNK’s South Korea operations while growing LiNK’s impact through their respective areas of expertise.

Over a Decade of Dedication to Human Rights

Sarah Yun brings a wealth of experience and expertise from her work to advance human rights in North Korea and across Asia during the past 15 years. She most recently served as the Country Director of Korea and Cambodia at the National Democratic Institute (NDI), managing the Institute’s operations and programs in the two countries. 

Previously, Sarah was a Senior Manager for Asia at the National Endowment for Democracy (NED), overseeing the Cambodia, Vietnam, North Korea, Thailand, and the Philippines programs and teams. Prior to her experience at the NED, she worked at the Center for International Private Enterprise where she managed the Cambodia and North Korea programs, in addition to the Papua New Guinea program and field office. 

I have had the opportunity to work on issues related to various countries in Asia at a variety of institutions throughout my career, but my greatest passion has always been to envision a North Korea where its people can choose their own future. I am deeply inspired by the stories and resilience of the North Korean people and am committed to supporting their leadership and efforts toward a better future.”

– Sarah Yun, LiNK CRO

Sarah holds a BA in Political Science and Business Institutions from Northwestern University and MA in International Relations and International Economics from Johns Hopkins University School of Advanced International Studies. Her journey with LiNK began in college, when she came across her campus LiNK Team.

“I first learned about LiNK during my college years, when chapters began to emerge across the United States. Since then, I have respected the organization’s mission and work. When I was given the opportunity to work at LiNK, I had great anticipation and excitement at the thought of joining and supporting North Koreans' journey toward a free and open future. Together with the LiNK team, I hope to contribute to amplifying the leadership and voices of young North Korean defectors in creative and impactful ways.”

– Sarah Yun, LiNK CRO

A Strategic Shift

As LiNK continues to expand and refocus our programs in response to the evolving needs of this issue, there was a timely opportunity to bring on Sarah and diversify the organization’s impact. 

As CRO, Sarah Yun will lead LiNK’s South Korea team, oversee our Capacity Building Programs, and represent the organization in South Korea. Sokeel Park will jointly represent LiNK alongside Sarah and maintain key collaborative efforts with external stakeholders. As CSO, Sokeel’s scope will also encompass the development of the organization’s broader strategy and Information Access Programs (IAP). Moving forward, IAP is an area of work which we are expanding as a crucial way to support North Koreans driving change inside the country, and achieve our vision.

North Korean refugees consistently tell us that getting more outside information into North Korea is crucial for empowering North Koreans to change their country. The importance of this area of work has only increased in recent years, so it is vital that we are able to increase the resources and time we are investing into these strategies. I’m extremely grateful to our donors for joining with us and making this expansion and these initiatives possible.”

– Sokeel Park, LiNK CSO  

This is a challenging time for North Korean people, refugees, and the issue. We are grateful to Sarah for bringing her experience and expertise to LiNK and everyone whose support sustains our organization and enables us to grow.

We look forward to increasing our impact with Sarah’s leadership and sharing updates about our progress with our supporters. 

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