Lunar New Year in North Korea | What is Seollal (설날)?
North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.
Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.
Seollal in South Korea
In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance.
Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.
Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.
Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.
The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.
Seollal in North Korea
In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.
But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”
On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.
Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.
Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.
“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”
- Hannah, escaped from North Korea in 2015
On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.
“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”
- Yulseong, escaped from North Korea in 2017
All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!
Liberty In North Korea’s 2025 Annual Report
Helping North Korean People Win Their Freedom
We’re excited to share LiNK’s 2025 Annual Report—a celebration of the work we accomplished together alongside a global movement of support for the North Korean people.
2025 Impact Highlights
- 17 rescued
- 22 resettled
- 122 supported in resettlement
- 144 empowered through LiNK programs
- $4,214,232 raised
- 11,833,136 reached ONLINE
- 2,746+ reached IN-PERSON
- 7 information access projects
Read the full 2025 Annual Report here
Our Work Towards Liberty in North Korea
- Refugee Rescues & Resettlement Support: Helping North Koreans refugees reach safety and supporting them as they rebuild their lives in freedom.
- Empowering Resettled North Koreans: Investing in the capacity of North Koreans to succeed and work towards changing the future of their country.
- Increasing Information Access for North Koreans: Developing and distributing tailored technology and content to help North Koreans access more uncensored information more safely.
- Global Awareness & Advocacy: Amplifying North Korean refugee voices to reshape how the world sees this issue and mobilize a global movement of support.
Note From Our CEO
It's been 20 years since my first visit to the border of North Korea and China.
To this day, I vividly remember Stitch—a 6-year-old boy I met on that trip, just days after his parents were caught and repatriated to North Korea. I still remember the silly faces he made at us as we were leaving the shelter that night. Perhaps it was a way to hide a grief he couldn't yet understand, or maybe he was just being a little boy. Later on, I thought about his mother. I couldn't begin to imagine how she must have felt being forced back across the border to a fate unknown, wondering if she would ever see her son again. That night changed everything for me. And for the last two decades, it has never let me go.
This past year, as I reflected on stories like Stitch’s that have stayed with me over the years, I was reminded that the urgency on this issue has not diminished.
Life inside North Korea remains profoundly difficult. Last year, in a follow-up to a landmark UN human rights report on North Korea from 11 years ago, it was found that “since 2014, control by the Government over its citizens has tightened increasingly. Under laws introduced since 2015, citizens have been subjected to increased surveillance and control in all parts of life. No other population is under such restrictions in today’s world.”
The regime continues to maintain near-total control through pervasive surveillance, arbitrary detention, torture, forced labor, and the increased use of public executions. All of this is happening while our attention is understandably pulled toward other crises at home and abroad. But just because it isn't in our daily newsfeed doesn't mean it isn't happening in North Korea every single day.
In 2025, the North Korean human rights movement faced its greatest crisis in decades. NGOs vital to the movement and on the frontlines—rescuing refugees, sending information into the country, and documenting abuses—were forced to downsize or potentially shut down due to a sudden collapse in funding and dramatic shifts in policy. According to reports, the North Korean government was watching all of this closely. They saw the weakening of these NGOs as a strategic advantage.
And yet, in the face of these challenges, your support made it possible for us to launch an emergency campaign to raise funds for four frontline organizations fighting to survive, while continuing our own work in these areas.
Together, we brought 17 North Korean refugees to freedom, and celebrated the milestone of our 1,400th rescue. Each one required navigating a landscape that has grown more difficult every year with China’s rapid expansion of biometric security systems and AI-enabled surveillance. On the other side of that journey, 22 people were newly resettled and began rebuilding their lives, while our team continued supporting 122 individuals in their resettlement.
We invested in 144 North Korean storytellers, advocates and leaders through our programs, equipping them with scholarships, language skills, leadership and advocacy training, and a community that believes in them. Two Advocacy Fellows traveled across the country, speaking at universities and Fortune 500 companies and meeting with congressional offices on Capitol Hill. Scholarship recipients completed graduate programs and are going on to shape policy: one recently received a fully-funded PhD offer; another will begin teaching international relations in Tokyo this spring. These are not just personal victories but the emergence of leaders who are working to change the future of their country.
We also made a significant bet on something we believe could irreversibly change the course of this issue: technology designed specifically for the North Korean context. We advanced seven information access projects last year, with the support of 68 North Korean defector collaborators helping us develop and test tools that give citizens safer access to far more uncensored information than a single thumb drive could ever carry, alongside digital security tools to protect them from the regime's surveillance. These are significant advances. But they are only the beginning.
We are so grateful for the ways you have shown up and supported the North Korean people year after year. This work belongs to all of us—and none of it would be possible without you.
As a North Korean friend reminded us last year, “Freedom is not given, but it is something we can achieve.”
Thank you for your shared belief in this vision. Together, we can see it happen in our lifetime.
With unwavering hope,
Hannah Song
CEO, Liberty in North Korea
Refugee Rescues & Resettlement Support
While escape from inside North Korea remains almost impossible, there is an urgent need to help North Korean refugees hiding in China, many who have been living in uncertainty for years. Liberty in North Korea ensures a safe and dignified pathway, without cost or condition, for North Korean refugees who make the brave decision to seek freedom.
In 2025, we’re grateful to have welcomed 17 North Korean refugees and their children to freedom, and celebrated the milestone of our 1,400th rescue.
On the other side of the rescue journey, LiNK helps North Koreans rebuild their lives with a strong foundation. Based on need, our team connects them to resources and services, conducts home visits, and provides financial assistance.
- 17 rescued
- 22 newly resettled
- 122 supported
“Up until the very last moment before leaving home [in China], I was terrified and hesitant. I was afraid of being arrested and worried about my family back in China. Now that I'm in South Korea, I realize I would have regretted it if I hadn't left. Living in freedom with ID feels like a dream. I'm excited to get vocational training, find a job, and adapt to South Korea well!”
– Won-mi, rescued in February 2025
Empowering Resettled North Koreans
North Korean refugees have unlimited potential, but they do not face an even playing field after arriving in South Korea or the US. We identify current challenges faced by resettled North Koreans and invest in their success through education, skill-building, and leadership opportunities.
With the right support, North Koreans consistently prove their potential and become key players in driving change. They’re reaching their academic and career goals, sending money and information back into North Korea, and building global understanding and support for this issue. This next generation of North Korean leaders, entrepreneurs, storytellers, and advocates will be the ones to determine the future of their country; LiNK’s programs grow their capacity and partner with them as agents of change.
- 144 empowered through our programs
“LiNK’s program has helped me organize my thoughts and see my story as valuable. Seeing how others gain comfort or courage through my story, I feel that my difficult experiences have become meaningful points of connection. The storytelling and presentation training I received has allowed me to speak with responsibility rather than fear.”
– Ree Ha Kim, LESP participant
Increasing Information Access for North Koreans
North Koreans live in one of the most closed and limited information environments in the world. To protect the effectiveness of their propaganda, the regime tries to maintain a complete monopoly on information and ideas inside the country. Their narratives emphasize the outside world as being dangerous and the threat of war as imminent, justifying the dictatorship and its draconian restrictions.
Increasing the North Korean people’s access to uncensored outside information is therefore one of the most effective levers for change in the country.
Liberty in North Korea works with North Korean defectors and engineers to develop tailor-made technology and content to help people inside the country access more information more safely. Empowered with the truth, North Koreans gain resilience against the regime’s propaganda and are emboldened to scrutinize the government, imagine a different future, and build pressure for change and opening.
- 7 technology projects
- 68 North Korean defector collaborators
- 80,000+ lines of code written
“This will have a major impact on the people of North Korea… Right now, because of the new law punishing so-called ‘non-socialist behavior,’ morale is very low. But if this program spreads inside North Korea, it will help people regain confidence.”
– Anonymous North Korean user tester
*In order to protect end users, partners, and our projects, we are limited in what we can share publicly.
Global Advocacy and Awareness
For decades, North Korea has been reduced to a caricature—part threat, part joke. Dictators and geopolitics dominate headlines, making the country seem hopeless and unchanging. The global community’s inattention and inaction has only helped the regime to maintain the worst dictatorship on earth.
Liberty in North Korea partners with North Koreans to build an alternative narrative focused on their perspectives, resilience, and potential. Our objective is to reshape how the world sees and responds to North Korea, increasing pressure on governments to act and mobilizing the support that the North Korean people deserve.
Participants from LiNK’s programs have gone on to contribute to South Korea’s policy towards North Korea and engage at the highest levels of international politics, including at the United Nations Security Council and in the Oval Office.
- 11,833,136 reached online
- 2,764+ reached in-person
“As an Advocacy Fellow, I discovered new parts of myself, built confidence, and learned lessons that changed the way I see the world and my own story… With these lessons as my guide, I plan to stay dedicated to the cause of North Korean human rights and remain closely connected with the people I’ve met, building a lasting bridge of solidarity together.”
– Hannah Oh, 2025 LiNK Advocacy Fellow
