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A Little Story about How the Media Gets North Korea Wrong

April 7, 2016
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The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.

Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:

On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”

The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.

It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.

So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.

So, why did this happen?

Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.

Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.

On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.

[Post edited on 2016-04-11 for clarity and accuracy]

At the Forefront of North Korean Human Rights Work | LiNK Organizational Update

October 8, 2025

Liberty in North Korea welcomes Sarah Yun as our new Chief Regional Officer (CRO), South Korea, as our previous South Korea Country Director, Sokeel Park, transitions into a new role as our Chief Strategy Officer (CSO). Sarah and Sokeel will collaboratively lead LiNK’s South Korea operations while growing LiNK’s impact through their respective areas of expertise.

Over a Decade of Dedication to Human Rights

Sarah Yun brings a wealth of experience and expertise from her work to advance human rights in North Korea and across Asia during the past 15 years. She most recently served as the Country Director of Korea and Cambodia at the National Democratic Institute (NDI), managing the Institute’s operations and programs in the two countries. 

Previously, Sarah was a Senior Manager for Asia at the National Endowment for Democracy (NED), overseeing the Cambodia, Vietnam, North Korea, Thailand, and the Philippines programs and teams. Prior to her experience at the NED, she worked at the Center for International Private Enterprise where she managed the Cambodia and North Korea programs, in addition to the Papua New Guinea program and field office. 

I have had the opportunity to work on issues related to various countries in Asia at a variety of institutions throughout my career, but my greatest passion has always been to envision a North Korea where its people can choose their own future. I am deeply inspired by the stories and resilience of the North Korean people and am committed to supporting their leadership and efforts toward a better future.”

– Sarah Yun, LiNK CRO

Sarah holds a BA in Political Science and Business Institutions from Northwestern University and MA in International Relations and International Economics from Johns Hopkins University School of Advanced International Studies. Her journey with LiNK began in college, when she came across her campus LiNK Team.

“I first learned about LiNK during my college years, when chapters began to emerge across the United States. Since then, I have respected the organization’s mission and work. When I was given the opportunity to work at LiNK, I had great anticipation and excitement at the thought of joining and supporting North Koreans' journey toward a free and open future. Together with the LiNK team, I hope to contribute to amplifying the leadership and voices of young North Korean defectors in creative and impactful ways.”

– Sarah Yun, LiNK CRO

A Strategic Shift

As LiNK continues to expand and refocus our programs in response to the evolving needs of this issue, there was a timely opportunity to bring on Sarah and diversify the organization’s impact. 

As CRO, Sarah Yun will lead LiNK’s South Korea team, oversee our Capacity Building Programs, and represent the organization in South Korea. Sokeel Park will jointly represent LiNK alongside Sarah and maintain key collaborative efforts with external stakeholders. As CSO, Sokeel’s scope will also encompass the development of the organization’s broader strategy and Information Access Programs (IAP). Moving forward, IAP is an area of work which we are expanding as a crucial way to support North Koreans driving change inside the country, and achieve our vision.

North Korean refugees consistently tell us that getting more outside information into North Korea is crucial for empowering North Koreans to change their country. The importance of this area of work has only increased in recent years, so it is vital that we are able to increase the resources and time we are investing into these strategies. I’m extremely grateful to our donors for joining with us and making this expansion and these initiatives possible.”

– Sokeel Park, LiNK CSO  

This is a challenging time for North Korean people, refugees, and the issue. We are grateful to Sarah for bringing her experience and expertise to LiNK and everyone whose support sustains our organization and enables us to grow.

We look forward to increasing our impact with Sarah’s leadership and sharing updates about our progress with our supporters. 

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