The Making of 'I Am Sun Mu' – an Interview with Director Adam Sjoberg
Filmmaker and photographer Adam Sjoberg has been working for the last two and a half years on a new documentary about our friend and renowned resettled North Korean artist Sun Mu. The film, titled I Am Sun Mu, follows Sun Mu as he prepares a new exhibition. We have known Adam for a while—he directed Danny From North Korea—but he is also known for previous works such as Shake the Dust and many other internationally-recognized films.
Check out our interview below with Adam on his most recent documentary.
When did you begin working on I Am Sun Mu?
Justin Wheeler introduced me to Sun Mu in January of 2013. We had dinner and discussed the possibility of doing a documentary about his life and work. Because Sun Mu can’t show his face and has to go to great lengths to protect his identity, he was understandably careful about getting involved in a feature film about his life. However, because of the long-term relationship he’s built with LiNK, and my approach to filmmaking, he decided it was a good partnership. I’m super thankful that he said yes. A year after we initially met, he was invited to China to show his work in a solo exhibition. This was an unprecedented event for a North Korean artist—and a bold decision on the part of the curator. I decided this was a perfect opportunity to film him and use the exhibit as a narrative arc with which to tell the rest of his story.
What was your favorite part of the process?
The whole filming process has been a joy to work on. I loved some of the quieter moments of filming it when it would just be Sun Mu and me in his studio. He would be painting or working away on a piece, and I would just be a “fly on the wall” filming. That collaborative effort was really inspiring. I’ve also loved working with a team of creatives that are so talented. Mariana Blanco, our editor, has been crucial to getting the film completed. Ryan Wehner has been making some beautiful animations of Sun Mu’s work that really help bring Sun Mu’s back-story to life. And composer Joel P. West has been working on a unique and beautiful thematic score to round out the film. I love working as a team with people that inspire me.
What are some cool things you learned while you filmed?
There has been so many things that I’ve learned. I already had a basic knowledge of the history of the Korean peninsula, but I’ve learned even more about it—as well as the nuances of the Kim’s rule and influence on every portion of North Korean life. Hearing Sun Mu discuss his life in North Korea, as well as his process of “un-brainwashing” after he left was fascinating. But most importantly, developing a friendship with Sun Mu over the last two years has helped me see past the politics and stereotypes surrounding the issue. Part of the beauty of Sun Mu’s paintings is that they don’t sit in any particular political space. He misses his homeland and longs for a more idealized, free North Korea. His work reflects his torn heart: He is not North Korean or South Korean. He’s simply Korean, which is why so many of his paintings focus on the idea of reunification, which is often seen as an archaic solution to the future of the two Koreas. But I don’t think he’s painting about reunification because he’s sure it will happen, only that he hopes it will.
What was most challenging for you with creating the documentary?
I don’t want to give too much away, but things did not go as expected at Sun Mu’s exhibit. That created safety and security challenges. Beyond that, making a feature-length film is a tough job. There are so many parts of Sun Mu’s life that I wish I could tell. The more I filmed him, the more I wanted to include. But in the end, you have to decide what stories push the overall narrative forward and keep people interested. It was tough to lose some scenes, but there are always DVD extras!
Do you have a favorite scene?
Can I pick two? My favorite is probably a scene where Sun Mu describes the day he escaped. It’s mostly a compilation of his paintings brought to life with animation. Afterwards, Sun Mu sings a song while playing the guitar that he used to play back in North Korea. Another favorite scene is of Sun Mu painting with his daughters. He then describes a couple of paintings he made of them—one of which is of his oldest daughter holding a “letter that cannot be sent” to her grandmother. It’s powerful.
Why do you create documentaries? Why did you choose to do this one in particular?
I create documentaries because I have a passion for helping people tell their stories. I love the genre because of how it opens up people’s eyes to the world. Ever since getting involved with Liberty in North Korea back in 2010, I’ve been interested in this issue. The crisis in North Korea is often overlooked, thought of only in terms of its politics, and is considered by many to be a complicated “cause” in which to be involved. I’ve worked with commercial brands that haven’t wanted to align themselves with LiNK because their manufacturing is in China. But it’s one of the greatest ongoing tragedies in the world today—and I’m proud to be associated even a little bit with what LiNK is fearlessly doing.
Who is this documentary for?
Hopefully it’s for everyone. We tried to make a film that is not just about North Korea, but about a person—an artist. It has a little bit of everything in it: a few laughs, a story of family, a story of escape, and a story of an artist trying to make it. Sun Mu is a very poetic person, and so I think people will be drawn in by his narrative.
What are you most excited for people to see in the documentary?
The climax of the film is pretty exciting and emotional, but I’m most excited for people just to get to know Sun Mu.
Why should people watch this? Why is this important?
As I’ve mentioned above, this is an issue that is often only seen in the media regarding it’s politics, or else in comedies or shock-docs. I want people to see a more human side: to not walk away thinking of the Kims, but of the many people in North Korea who live under one of the most oppressive regime in the world. Not just of their plight, but of their potential.
Where/when can someone see the documentary?
There will be a website up soon with more information. It will take some time before we secure international and domestic distribution. Stay tuned to what LiNK is doing. We’ll try to keep everyone in the loop once it’s out for the world to see!
UPDATE: January 2017! We're excited to announce that I Am Sun Mu is now available on Netflix, iTunes, Amazon, YouTube, and other video on demand platforms! Watch it, rate it, and share!
Want some of Sun Mu's art for your home? Check out the Sun Mu canvas prints on the LiNK Shop!
North Korean Women's Football Team Arrives in Suwon: Propaganda vs Real People
⏱️ 30-Second Summary
- Inter-Korean Women’s Soccer: The AWCL semi-final between Suwon FC Women and North Korea's Naegohyang Women's Football Club has been confirmed for May 20th at Suwon Sports Complex. This visit by a North Korean sports delegation will be the first of its kind in nearly eight years.
- High-Stakes: In North Korea, social advancement is nearly impossible if one’s “songbun” (political status) is unfavorable. The realm of sports is a rare exception. A win in an international competition secures a jump in social standing. On the other hand, the cost of failure is just as high.
- The Women Behind the Uniform: Two documentaries by Director Brigitte Weich, Hana, Dul, Sed and Ned, Tassot, Yossot offer a glimpse of the passion, friendship, and subsequent lives of North Korean athletes.
The First North Korean Sports Delegation to Visit South Korea in Eight Years
On May 20th, Pyongyang-based Naegohyang Women’s FC and South Korea’s Suwon FC Women will be facing off in the semi-finals of the AFC Women’s Champions League. The match will take place in South Korea at the Suwon Sports Complex. This visit by a North Korean sports delegation will be the first of its kind in nearly eight years. The last time a North Korean women’s football team competed on southern soil was at the 2014 Incheon Asian Games.
The North Korean women’s football team has consistently demonstrated world-class strength. Expectations for their upcoming match are high, naturally leading to questions about the individuals representing the world’s most closed country: How did North Korean women’s football reach this level? Under what conditions are these athletes playing? And how will their lives continue after the match ends?
World-Class Athleticism: North Korean Women's National Football Team
As of April 21, 2026, the North Korean women's national football team is 11th in the FIFA rankings, placing it in the top tier globally. Comparatively, South Korea is ranked 19th. The North Korean team has maintained its status with multiple wings in international tournaments, including the U-17 and U-20 Women’s World Cups.
Naegohyang Women's Football Club is the reigning champion of North Korea's top-tier women's football league, celebrating its 10th anniversary in 2022. In the quarterfinals of the AFC Women’s Champions League, they defeated Vietnam's Ho Chi Minh City Women’s FC to secure their ticket to Suwon.
This strong performance is not limited to just the Naegohyang club. North Korean women’s football has also won the U-17 and U-20 Women’s World Cups multiple times. At the 2025 U-17 tournament held in Morocco, the team once again claimed the title by defeating the Netherlands 3-0.
From Elementary School to Pyongyang
In an interview with Kyunghyang Newspaper, Professor Hyun In-ae of Ewha Women’s University attributed the strength of North Korean women’s soccer “not the the popularization of athletic activities, but rather to state-led selection and development.”
The development of athletes in North Korea begins at a very young age. North Korean authorities reportedly "bring football prodigies from across the country to Pyongyang starting in elementary school and train them systematically." Recognizing that performance in international competitions contributes to the national image, the state provides support ranging from European-style training systems to even overseas training camps.
Medals, Apartments, and Coal Mines: A System Where Winning and Losing Determine One’s Life
In North Korea, social advancement is nearly impossible if one’s “songbun” (political status) is unfavorable. The realm of sports is a rare exception. Winning a medal at an international competition secures a jump in social standing.
For competitions like the Asian Games, individuals who bring home a medal are awarded the title of "Merited Athlete.” For events at the level of the Olympics or World Championships, the “People’s Athlete” honor is bestowed. Decorated athletes with many medals may receive the title of “Labor Hero,” and potentially even the highest distinction of all: "Hero of the Republic." On top of such recognition, unique comforts like athletic pensions, luxury apartments, and imported cars may be rewarded.
On the other hand, the cost of failure is just as high. After losing to a South Korean competitor at the judo finals of the 1990 Beijing Asia Games, Ri Chang-su, a North Korean “Merited Athlete" was sent to labor in a coal mine. He testified as follows: "I truly lived my life working hard for my country, yet simply because I took second place, they sent me to a coal mine and wouldn't even let me quit the sport." After a loss in the 2010 World Cup in South Africa, the entire North Korean men’s national team was summoned to Pyongyang and subjected to a six-hour public criticism session in front of 400 people.
North Korean Sports as a Tool for Propaganda
When it comes to understanding North Korean sports, glory and punishment are inextricably bound together because it serves as a form of propaganda. The regime sees it as a tool to "promote the regime internationally and publicize its achievements domestically."
Following the North Korean women's national football team's victory at the 2024 U-20 tournament, Sin Yong-chol, Chairman of the Football Association under the Ministry of Physical Culture and Sports, remarked in Rodong Newspaper that "sports are precisely a war without the sound of gunfire waged against enemies in peacetime."
For the North Korean athletes coming to compete in Suwon on May 20th, the weight resting on their shoulders is far more than just the outcome of the match.
The Lives of North Korean Women Athletes: Documentary Hana, Dul, Sed
Despite the circumstances under which they play, North Korean athletes cannot be defined solely by the role assigned to them by the regime. Beyond the language of propaganda, there are ordinary people who genuinely love football.
In 2009, Austrian filmmakers Brigitte Weich and Karin Macher released Hana, Dul, Sed (One, Two, Thee), a documentary that closely chronicles the lives of four athletes from the North Korean women's national team: Ri Jong-hui, Ra Mi-ae, Jin Byeol-hui, and Ri Hyang-ok. These women played a pivotal role in elevating North Korean women’s football to world-class status. However, after their elimination in the qualifiers for the Athens Olympics, the careers of the four athletes came to a sudden end.
The film’s protagonists are not the North Korean regime, but the players themselves. Towards the end of the film, Ra Mi-ae, known for her lively personality, and Ri Hyang-ok, known as “the beauty of the team,” reminisce over the friendship they forged during their training days. They mention that since being dismissed from the team, they rarely get to see each other anymore.
Attempting to articulate the allure of soccer, Ri Hyang-ok chokes up, “The moment I stepped into the stadium, my heart opened wide—it felt as though I could embrace the whole world."
Through rare personal accounts, Hana, Dul, Sed offers a humanizing perspective of the athletes who take the field on behalf of North Korea. These individuals are not just tools of the regime, but people driven by the love of the game, just like the members of the teams they face.
The Universal Experience of Women
Five years after Hana, Dul, Sed, Director Weich returned to Pyongyang to meet with the same four athletes featured in her original documentary. She shares the story of how their lives had evolved in the sequel, Ned, Tassot, Yossot (Four, Five Six): The Legends of North Korean Women’s Football (2023).
Even after retirement, the former national football team players have remained close to the sport. They have each established themselves as FIFA-affiliated referees, coaches, or mentors, dedicated to nurturing the next generation of athletes.
The documentary also captures the muti-dimensional nature of these women’s lives. Lee Jung-hee, former goalkeeper of the team, is shown juggling life as a student and as a mother of a young daughter. Anxieties surrounding marriage, pregnancy, childbirth, and raising a family—all while struggling to sustain one’s career—are common themes.
While telling the unique stories of these women in North Korea, the film also conveys a deeper truth, that their lives are not so different from those of women in any other country.
What’s Next: Potential Rematch at the 2027 Brazil World Cup
The AWCL semi-final on May 20th will be the first time North and South Korean athletes face each other on South Korean soil in eight years. Both teams have already secured their spots in the 2027 Women’s World Cup finals. South Korea advanced to the semifinals of the 2026 Asian Cup, while North Korea secured a ticket to Brazil by defeating Taiwan 4–0 in the March playoffs. Depending on the results of the group stage draw, the possibility of a national team rematch remains open.
Beyond the Score, the Right of Twenty-Two Players to Live an Ordinary Day
The upcoming match on May 20th is an opportunity for the world to see this issue—typically treated as political—from a more universal perspective: that of women and sports. The North Korean athletes playing that day are more than subjects of a news report or the public faces of a political regime. They are fellow human beings, taking the field with passion and love for the game.
📩 Subscribe to LiNK’s Newsletter
Get North Korean stories and updates on social, technological, and cultural developments inside North Korea that you won’t hear on the news. Join LiNK’s newsletter below today.
