The Making of 'I Am Sun Mu' – an Interview with Director Adam Sjoberg
Filmmaker and photographer Adam Sjoberg has been working for the last two and a half years on a new documentary about our friend and renowned resettled North Korean artist Sun Mu. The film, titled I Am Sun Mu, follows Sun Mu as he prepares a new exhibition. We have known Adam for a while—he directed Danny From North Korea—but he is also known for previous works such as Shake the Dust and many other internationally-recognized films.
Check out our interview below with Adam on his most recent documentary.
When did you begin working on I Am Sun Mu?
Justin Wheeler introduced me to Sun Mu in January of 2013. We had dinner and discussed the possibility of doing a documentary about his life and work. Because Sun Mu can’t show his face and has to go to great lengths to protect his identity, he was understandably careful about getting involved in a feature film about his life. However, because of the long-term relationship he’s built with LiNK, and my approach to filmmaking, he decided it was a good partnership. I’m super thankful that he said yes. A year after we initially met, he was invited to China to show his work in a solo exhibition. This was an unprecedented event for a North Korean artist—and a bold decision on the part of the curator. I decided this was a perfect opportunity to film him and use the exhibit as a narrative arc with which to tell the rest of his story.
What was your favorite part of the process?
The whole filming process has been a joy to work on. I loved some of the quieter moments of filming it when it would just be Sun Mu and me in his studio. He would be painting or working away on a piece, and I would just be a “fly on the wall” filming. That collaborative effort was really inspiring. I’ve also loved working with a team of creatives that are so talented. Mariana Blanco, our editor, has been crucial to getting the film completed. Ryan Wehner has been making some beautiful animations of Sun Mu’s work that really help bring Sun Mu’s back-story to life. And composer Joel P. West has been working on a unique and beautiful thematic score to round out the film. I love working as a team with people that inspire me.
What are some cool things you learned while you filmed?
There has been so many things that I’ve learned. I already had a basic knowledge of the history of the Korean peninsula, but I’ve learned even more about it—as well as the nuances of the Kim’s rule and influence on every portion of North Korean life. Hearing Sun Mu discuss his life in North Korea, as well as his process of “un-brainwashing” after he left was fascinating. But most importantly, developing a friendship with Sun Mu over the last two years has helped me see past the politics and stereotypes surrounding the issue. Part of the beauty of Sun Mu’s paintings is that they don’t sit in any particular political space. He misses his homeland and longs for a more idealized, free North Korea. His work reflects his torn heart: He is not North Korean or South Korean. He’s simply Korean, which is why so many of his paintings focus on the idea of reunification, which is often seen as an archaic solution to the future of the two Koreas. But I don’t think he’s painting about reunification because he’s sure it will happen, only that he hopes it will.
What was most challenging for you with creating the documentary?
I don’t want to give too much away, but things did not go as expected at Sun Mu’s exhibit. That created safety and security challenges. Beyond that, making a feature-length film is a tough job. There are so many parts of Sun Mu’s life that I wish I could tell. The more I filmed him, the more I wanted to include. But in the end, you have to decide what stories push the overall narrative forward and keep people interested. It was tough to lose some scenes, but there are always DVD extras!
Do you have a favorite scene?
Can I pick two? My favorite is probably a scene where Sun Mu describes the day he escaped. It’s mostly a compilation of his paintings brought to life with animation. Afterwards, Sun Mu sings a song while playing the guitar that he used to play back in North Korea. Another favorite scene is of Sun Mu painting with his daughters. He then describes a couple of paintings he made of them—one of which is of his oldest daughter holding a “letter that cannot be sent” to her grandmother. It’s powerful.
Why do you create documentaries? Why did you choose to do this one in particular?
I create documentaries because I have a passion for helping people tell their stories. I love the genre because of how it opens up people’s eyes to the world. Ever since getting involved with Liberty in North Korea back in 2010, I’ve been interested in this issue. The crisis in North Korea is often overlooked, thought of only in terms of its politics, and is considered by many to be a complicated “cause” in which to be involved. I’ve worked with commercial brands that haven’t wanted to align themselves with LiNK because their manufacturing is in China. But it’s one of the greatest ongoing tragedies in the world today—and I’m proud to be associated even a little bit with what LiNK is fearlessly doing.
Who is this documentary for?
Hopefully it’s for everyone. We tried to make a film that is not just about North Korea, but about a person—an artist. It has a little bit of everything in it: a few laughs, a story of family, a story of escape, and a story of an artist trying to make it. Sun Mu is a very poetic person, and so I think people will be drawn in by his narrative.
What are you most excited for people to see in the documentary?
The climax of the film is pretty exciting and emotional, but I’m most excited for people just to get to know Sun Mu.
Why should people watch this? Why is this important?
As I’ve mentioned above, this is an issue that is often only seen in the media regarding it’s politics, or else in comedies or shock-docs. I want people to see a more human side: to not walk away thinking of the Kims, but of the many people in North Korea who live under one of the most oppressive regime in the world. Not just of their plight, but of their potential.
Where/when can someone see the documentary?
There will be a website up soon with more information. It will take some time before we secure international and domestic distribution. Stay tuned to what LiNK is doing. We’ll try to keep everyone in the loop once it’s out for the world to see!
UPDATE: January 2017! We're excited to announce that I Am Sun Mu is now available on Netflix, iTunes, Amazon, YouTube, and other video on demand platforms! Watch it, rate it, and share!
Want some of Sun Mu's art for your home? Check out the Sun Mu canvas prints on the LiNK Shop!
Crisis for North Korean Human Rights NGOs: Urgent Support Needed
The North Korean human rights movement is at a critical crossroads.
Unprecedented cuts to U.S. foreign aid under the Trump Administration have impacted projects around the world, including that of crucial South Korean NGOs working on the North Korea issue.
Until funding is fully resumed, these organizations face the prospect of downsizing or shutting down, threatening the entire ecosystem of groups working for the rights and freedom of North Korean people. Life-changing programs and decades of progress inside and outside North Korea are at risk of being undone.
Your immediate support is needed to help save the most critical projects of these organizations. LiNK has identified the core groups essential to preserving progress on this issue and has launched an emergency support fund—100% of donations will go directly to sustaining them through this crisis.
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Historical Funding for North Korea-Focused NGOs
In the mid-1990s, reports of a devastating famine in North Korea and the first waves of refugees fleeing starvation caught the attention of South Korean activists. They travelled to the border of China to investigate and, realizing the severity of the situation, began campaigning in South Korea and internationally. For the first time, there was visibility on the humanitarian crisis and vast human rights violations happening in one of the most closed countries in the world.
In the wake of the Cold War, many politicians and governments had little interest in North Korea beyond seeing it as an emerging security problem. The widespread assumption was that the country would soon collapse, just as many other socialist countries had in the late 20th century.
To address the lack of action and attention, several groups focused on North Korean human rights emerged. Citizens Alliance for North Korean Human Rights was founded in 1996. NKnet was founded in 1998 and launched Daily NK in 2004. NKDB was established in 2003. Liberty in North Korea was founded in 2004.
From direct support for North Korean refugees, activism expanded to documenting human rights violations, raising public awareness, pressuring governments to take action, and getting outside information to people inside North Korea through broadcasts and USB smuggling. As the movement and North Korean defector population grew, new groups led by North Koreans themselves also emerged.
All organizations started with very few resources, and funding has often been an issue for groups in South Korea. Given the politicized nature of North Korea, support for activism has frequently fluctuated. When the political atmosphere aligned with this work, more funding would be available from the South Korean government. But when politics and administrations changed, grants dried up and public support would wane. In some cases, NGOs would even be subject to politically-motivated investigations, further hindering their vital work.
In late 2024, South Korean President Yoon’s martial law declaration and the subsequent impeachment proceedings once again left North Korean human rights organizations with a government unable to help, and a political environment not conducive to gaining support.
In these difficult circumstances, many groups in South Korea have come to rely on funding from international sources. As U.S. interest in the North Korea issue had grown in D.C., grants through the National Endowment for Democracy (NED) and the State Department (DRL) had become consistent and reliable sources of funding. Unlike those sometimes offered by the South Korean government, these grants covered not only the cost of activities, but also staff salaries, making it possible for these groups to operate sustainably.
U.S. government support had historically been immune to the kind of political winds that affected South Korean government funding. But recent US government disruption has left these NGOs on the brink.
U.S. Foreign Aid Freezes
The Trump administration started its second term with immediate cuts to U.S. foreign aid programs. State Department grants were frozen and the NED's funds were cut, suspending dozens of crucial grants to NGOs working on North Korea and leaving an uncertain picture of when or if funding might resume.
With the world’s largest economy, the U.S. was the biggest provider of foreign assistance by a significant margin. This loss of funding is unlikely to be replenished by other sources. Many European countries have also recently slashed their foreign assistance contributions to spend more on defense.
For South Korea-based NGOs, this funding disruption leaves a huge gap with very few options to fill it in South Korea or elsewhere. As a result, nearly all of these organizations are being forced to lay off staff, stop critical projects, and even consider the unthinkable: shutting down for good.
What This Means for LiNK & the Issue
LiNK is built on a funding model that is independent from government budgets, and is not directly affected by the recent aid freezes. But if the larger ecosystem of North Korean NGOs that we operate within diminishes or collapses, it will inevitably have an impact on the scope and efficacy of our work.
Even with an issue as big as North Korea, the community of organizations and individuals doing this work is relatively small. All our efforts are interconnected and mutually reinforcing. With many frontline NGOs now in danger, it jeopardizes progress on this issue as a whole.
LiNK relies on the research of these other groups to inform our programs. We join forces with them for international advocacy, share ideas, and consult each other on critical projects. With confidence in the vast array of work that these groups are doing, LiNK is able to be laser focused on a few select projects and maximize our impact.
Organizations like Human Rights Watch, UN agencies, global media outlets, and researchers also depend on these groups for their contacts, networks, research, and advocacy. Without their work and insights, globally we would be left in the dark about the current state of North Korea.
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In South Korea, the individuals working on this issue are doing so with significant personal sacrifice. Given the unstable and politicized nature of the work, many activists have struggled to make a living wage, and face concern and criticism from their peers.
Funding through NED and DRL had just recently made it possible for some groups to pay staff a more sustainable salary. But even that relative stability is now gone. They have been left with no choice but to downsize and move out of offices. Staff have been laid off or put on unpaid leave. NGO leaders who have dedicated ten to twenty of their best years to this issue are now facing the prospect of leaving this field. Some feel that decades of work and effort may now abruptly end in failure.
At a time when North Korean people deserve more solidarity and support than ever, the community of activists working to mobilize and deliver that support is facing the worst crisis since the start of this movement in the 1990s.
Key NGOs in Crisis
Urgent Support is Needed
Our shared vision is bold. It not only deserves but will require a strong ecosystem of NGOs working together for the rights and freedoms of 26 million North Korean people.
You’ve stood with the North Korean people, and with us, and for that we’re deeply grateful. So we’re asking for your help. We have an opportunity to protect the progress we have made together on this issue, and to help save the most critical programs of these organizations.
Will you join us by making a donation today to ensure that this small community of dedicated organizations can continue their life-changing work?
Give Now
Your donation could mean that a highly dedicated and skilled activist is not forced to look for other work. It could mean that a project inside North Korea, where the groundwork has already been laid, can be executed and finished. At this time of crisis, your donation will have an outsized impact. It is far more cost effective and efficient to preserve this work than to have to rebuild from scratch.
Thank you for giving what you can. The future of this movement depends on it.
