The Making of 'I Am Sun Mu' – an Interview with Director Adam Sjoberg
Filmmaker and photographer Adam Sjoberg has been working for the last two and a half years on a new documentary about our friend and renowned resettled North Korean artist Sun Mu. The film, titled I Am Sun Mu, follows Sun Mu as he prepares a new exhibition. We have known Adam for a while—he directed Danny From North Korea—but he is also known for previous works such as Shake the Dust and many other internationally-recognized films.
Check out our interview below with Adam on his most recent documentary.
When did you begin working on I Am Sun Mu?
Justin Wheeler introduced me to Sun Mu in January of 2013. We had dinner and discussed the possibility of doing a documentary about his life and work. Because Sun Mu can’t show his face and has to go to great lengths to protect his identity, he was understandably careful about getting involved in a feature film about his life. However, because of the long-term relationship he’s built with LiNK, and my approach to filmmaking, he decided it was a good partnership. I’m super thankful that he said yes. A year after we initially met, he was invited to China to show his work in a solo exhibition. This was an unprecedented event for a North Korean artist—and a bold decision on the part of the curator. I decided this was a perfect opportunity to film him and use the exhibit as a narrative arc with which to tell the rest of his story.
What was your favorite part of the process?
The whole filming process has been a joy to work on. I loved some of the quieter moments of filming it when it would just be Sun Mu and me in his studio. He would be painting or working away on a piece, and I would just be a “fly on the wall” filming. That collaborative effort was really inspiring. I’ve also loved working with a team of creatives that are so talented. Mariana Blanco, our editor, has been crucial to getting the film completed. Ryan Wehner has been making some beautiful animations of Sun Mu’s work that really help bring Sun Mu’s back-story to life. And composer Joel P. West has been working on a unique and beautiful thematic score to round out the film. I love working as a team with people that inspire me.
What are some cool things you learned while you filmed?
There has been so many things that I’ve learned. I already had a basic knowledge of the history of the Korean peninsula, but I’ve learned even more about it—as well as the nuances of the Kim’s rule and influence on every portion of North Korean life. Hearing Sun Mu discuss his life in North Korea, as well as his process of “un-brainwashing” after he left was fascinating. But most importantly, developing a friendship with Sun Mu over the last two years has helped me see past the politics and stereotypes surrounding the issue. Part of the beauty of Sun Mu’s paintings is that they don’t sit in any particular political space. He misses his homeland and longs for a more idealized, free North Korea. His work reflects his torn heart: He is not North Korean or South Korean. He’s simply Korean, which is why so many of his paintings focus on the idea of reunification, which is often seen as an archaic solution to the future of the two Koreas. But I don’t think he’s painting about reunification because he’s sure it will happen, only that he hopes it will.
What was most challenging for you with creating the documentary?
I don’t want to give too much away, but things did not go as expected at Sun Mu’s exhibit. That created safety and security challenges. Beyond that, making a feature-length film is a tough job. There are so many parts of Sun Mu’s life that I wish I could tell. The more I filmed him, the more I wanted to include. But in the end, you have to decide what stories push the overall narrative forward and keep people interested. It was tough to lose some scenes, but there are always DVD extras!
Do you have a favorite scene?
Can I pick two? My favorite is probably a scene where Sun Mu describes the day he escaped. It’s mostly a compilation of his paintings brought to life with animation. Afterwards, Sun Mu sings a song while playing the guitar that he used to play back in North Korea. Another favorite scene is of Sun Mu painting with his daughters. He then describes a couple of paintings he made of them—one of which is of his oldest daughter holding a “letter that cannot be sent” to her grandmother. It’s powerful.
Why do you create documentaries? Why did you choose to do this one in particular?
I create documentaries because I have a passion for helping people tell their stories. I love the genre because of how it opens up people’s eyes to the world. Ever since getting involved with Liberty in North Korea back in 2010, I’ve been interested in this issue. The crisis in North Korea is often overlooked, thought of only in terms of its politics, and is considered by many to be a complicated “cause” in which to be involved. I’ve worked with commercial brands that haven’t wanted to align themselves with LiNK because their manufacturing is in China. But it’s one of the greatest ongoing tragedies in the world today—and I’m proud to be associated even a little bit with what LiNK is fearlessly doing.
Who is this documentary for?
Hopefully it’s for everyone. We tried to make a film that is not just about North Korea, but about a person—an artist. It has a little bit of everything in it: a few laughs, a story of family, a story of escape, and a story of an artist trying to make it. Sun Mu is a very poetic person, and so I think people will be drawn in by his narrative.
What are you most excited for people to see in the documentary?
The climax of the film is pretty exciting and emotional, but I’m most excited for people just to get to know Sun Mu.
Why should people watch this? Why is this important?
As I’ve mentioned above, this is an issue that is often only seen in the media regarding it’s politics, or else in comedies or shock-docs. I want people to see a more human side: to not walk away thinking of the Kims, but of the many people in North Korea who live under one of the most oppressive regime in the world. Not just of their plight, but of their potential.
Where/when can someone see the documentary?
There will be a website up soon with more information. It will take some time before we secure international and domestic distribution. Stay tuned to what LiNK is doing. We’ll try to keep everyone in the loop once it’s out for the world to see!
UPDATE: January 2017! We're excited to announce that I Am Sun Mu is now available on Netflix, iTunes, Amazon, YouTube, and other video on demand platforms! Watch it, rate it, and share!
Want some of Sun Mu's art for your home? Check out the Sun Mu canvas prints on the LiNK Shop!
Empowering North Korean Refugees | An Overview of LiNK’s Programs
North Korean people live in the most authoritarian and closed country in the world, deprived of their basic human rights and potential. For decades, they’ve faced a brutal dictatorship, systematic oppression, and enforced poverty. Despite the circumstances, North Koreans are striving towards freedom from both inside and outside of the country, creating irreversible change.
Since its founding in 2004, Liberty in North Korea has not wavered in its vision- a day when every North Korean man, woman, and child can live free and full lives. Yet during that time, our approach has shifted, transformed, and evolved. With an issue as complex as North Korea and as fundamental as human rights, we needed a holistic set of programs to enact change at multiple levels.
Refugee rescues are just the beginning. Over the years, we’ve expanded our approach and developed new ways to support and build the capacity of North Korean people. Here’s how we’re working together to accelerate change.
Rescue and Resettlement Support
The journey to freedom is not an easy one, but it begins with a choice. A choice to hope, to live, and sometimes to leave. Over the last decade, more than 1,300 North Korean refugees and their children have made this difficult decision and reached freedom through LiNK’s networks.
LiNK provides critical humanitarian assistance to North Korean refugees in China, helping them escape through a “modern day underground railroad.” It’s a dangerous 3,000 mile journey from the border of North Korea to Southeast Asia, from where they can safely resettle in South Korea or the U.S. The route is dotted with security checkpoints, state-of-the-art surveillance, and the constant risk of being forcibly sent back. The Chinese government refuses to recognize North Koreans as refugees, instead cooperating with the North Korean regime. If caught, North Korean refugees are forcibly returned to North Korea, where they may face severe punishment, imprisonment, torture, and even execution.
Helping North Koreans escape has only become more challenging since the start of the pandemic. Extreme border lockdowns and unprecedented restrictions made the journey nearly impossible and left many vulnerable refugees stuck in hiding, at even greater risk of exploitation. But the North Korean people didn’t give up, and neither did we. Our field team worked tirelessly to establish new routes and adapt to the circumstances on the ground, making rescues a reality again in late 2022. Despite restarting rescues, the significant increase in costs have depleted our rescue funds, leaving many North Korean refugees waiting, once again, for an opportunity to escape.
We were also able to work with the U.S. Government to help unique and exceptional cases of North Koreans in third countries come to the United States utilizing a process known as “Humanitarian Parole” (HP). HP cases do not arrive in the U.S. with refugee status. As a result, LiNK provides full sponsorship and support in housing, medical, and financial assistance; interpretation and translation services; and coordinating legal needs to receive status.
Though nothing short of a herculean effort, reaching freedom is just the beginning. And navigating this newfound autonomy comes with unique challenges in both the U.S. and South Korea. Resettled North Koreans face enormous social, cultural and technological chasms that must be bridged in a short period of time. Many describe the transition like stepping out of a time machine, fifty years into the future.
LiNK’s resettlement program helps support the success of North Korean refugees. Whether this means financial assistance, making home visits, connecting people to resources and services, hosting workshops, or organizing community gatherings, we work together to develop self efficacy for a sustainable future.
From rescue to resettlement, LiNK walks with North Korean refugees into their new lives. A world of endless possibilities awaits, and we’re excited to see them reach their full potential and achieve their dreams.
Empowering Agents of Change
Emerging from one of the most hostile regimes in the world, North Korean defectors have demonstrated strength and resilience that most of us can not even imagine. They’ve asserted themselves as their people’s greatest hope. One of our biggest opportunities is to go beyond just resettlement support and invest in developing the capacity of North Koreans as agents of change.
A consistently reported challenge we hear from North Koreans is English language ability. It’s not only an essential skill for access to educational and career opportunities–it’s a tool to promote self-efficacy and narrative agency. In response to this need, we launched the LiNK English Language program (LELP) in South Korea. As of Fall 2022, over 200 North Korean students have participated in this program and were matched 1:1 with volunteer tutors. They emerged with the confidence and communication skills to advocate for themselves and others, and new connections that will last a lifetime.
"Before taking the program, I always felt reluctant to respond whenever foreigners came and asked for directions. Now I am not afraid of speaking in English anymore! I was able to improve and make more complete sentences by practicing grammar lessons. As LiNK’s vision is to help the North Korean people achieve freedom, LELP helped me achieve freedom in my English!"
– Minjeong, LELP 2021 participant
For North Koreans who are interested in growing as activists through their studies and extracurricular activities, LiNK offers the Changemakers Scholarship. Recipients are provided with six months of financial support to increase their capacity for advocacy work. Before participating in the program, only 9.6% of participants felt financially stable. After the program, 58% felt financially stable, their part-time job hours decreased by 7 hours a week on average, and 45% of participants saw an increase in their GPA.
On the U.S. side, many North Korean refugees have a difficult time finding professional development opportunities and breaking into the industries that interest them. Through our Mentorship Program, we connect them with mentors who can provide guidance on everything from resume building and interview strategies to financial management, investing, and counseling.
By developing programs like this, we’re empowering North Koreans with the confidence and capacity to navigate the world and be an agent of change. They’re educating audiences about North Korea and mobilizing Allies (like you!) around the world. They’re sending money and information back to their families in North Korea, transforming their country from the bottom up. Most importantly, they’re proving the potential of the 25 million people inside North Korea still striving towards freedom and a better future.
Accelerating Change in North Korea
A crucial way the North Korean government maintains control is by preventing the people from accessing outside information and media, instead bombarding them with propaganda. Despite this, North Korean people have found ways to access foreign information through smuggled devices and the proliferation of grassroots market activity.
Foreign media can have a powerful influence on how North Koreans perceive the outside world. Consuming smuggled movies, television shows, and music is not just entertaining–it’s educational. A screen can become someone’s window to the world. Through it, they see what it means to live in freedom and can begin to call their own reality into question.
"As more and more people gradually become informed about the reality of their living conditions, the North Korean government will either have to change and adapt in positive ways for its citizens, or to face the consequences of their escalating dissatisfaction. Much more needs to be done to increase the flows of information into North Korea.”
– Thae Yong-ho, Ex-North Korean Diplomat
North Korean defectors consistently say that increasing people’s access to outside information is one of the most effective ways to accelerate change inside the country. LiNK Labs is our space to innovate new ideas that empower North Korean people with information and technology from the outside world.
While much of this work must remain highly confidential to be effective, some key strategies include:
- Collaborating with external partners, including recently arrived defectors for the latest intel on the information landscape in North Korea
- Creating and curating content tailored for North Koreans inside the country
- Localizing existing technologies for safer distribution and consumption of information
With ongoing pandemic-related border closures and restrictions on movement, the information landscape in North Korea has become even more challenging in recent years. The regime has increased the severity of crackdowns and punishment for consuming and sharing foreign media, including credible reports of executions. This shows not just where the regime’s priorities lie, but that these social changes are a real threat to the regime’s control in the long term.
Changing the Narrative on North Korea
While dictators and nuclear missiles command headlines about North Korea, they erase the real heart of the country– its people. This is what the regime wants, to control the narrative both domestically and internationally. So when North Korean defectors share their authentic stories and perspectives, it’s a powerful act of defiance and a crucial way to change the narrative on North Korea. LiNK amplifies North Korean voices through online media, documentaries, and events, and empowers North Korean people to take authorship over their own stories.
LiNK’s Advocacy Fellows program supports and develops the next generation of North Korean leaders, storytellers, and advocates. We believe they will be the ones to create a new vision for North Korea and spearhead that change. Fellows participate in workshops to improve their knowledge on the issue, English language, public speaking, and storytelling skills before traveling across the United States. They speak at churches, community centers, universities, and Fortune 500 companies, and also brief key policy makers and stakeholders. Audiences have included the United Nations, State Department, The White House, National Security Council, the intelligence community, and embassies and think-tanks. Ultimately, Fellows are working to bring a greater focus to the North Korean people and human rights issues rather than just politics.
75% of people who attended an Advocacy Fellows event said it was their first time meeting a North Korean person, and 81% said their perspective on North Korea had been forever changed.
Young South Koreans also have massive potential to be a greater force for progress. Despite sharing a border and heritage with North Korea, the general public in South Korea has become increasingly disengaged from the issue. For decades, the narrative has been centered on politics and the threat of war, and this has contributed to creating an unwelcome environment for many North Korean refugees resettling in South Korea. We’re working to humanize people’s perspective of North Korea and raise a new generation of South Korean activists through our Co-Creators Program.
Each year, Co-Creators brings together North and South Korean students to work on collaborative advocacy projects, tapping into their potential as changemakers and activists redefining North Korea for their generation. They pitch ideas, train with us to improve writing and storytelling skills, and then execute their concept in the public sphere. In 2022, Co-Creators organized a Jangmadang (North Korean market) experience where visitors could learn more about the issue through interactive booths. They reached a total of 242,423 participants both online and in-person over the course of three days.
We believe it will be this new generation of young North and South Korean activists who will influence government policy and public attitudes towards North Korea, and will be crucial in shaping the country’s future when North Korea is finally free.
All around the world, we’re mobilizing a movement of support for the North Korean people. Our goal is to rally 25 million Allies – one Ally for every person in North Korea – who will help us inspire this generation, advocate for change, and stand with the North Korean people. Helping us to achieve this are LiNK Teams, student and community groups across the globe that are committed to seeing the North Korean people achieve their liberty in our lifetime.
Up until now, the scale of humanity’s response to this issue has not matched the scale of the challenge and oppression that the North Korean people face. By changing the narrative on North Korea, we believe that we can change the way that people, institutions, and governments respond to this challenge, and provide the support and resources the North Korean people deserve in order to determine their own future.
A Story of Human Triumph
From helping North Koreans in their escape to empowering a new generation of changemakers, our work is only possible because of the Liberty Community - monthly donors who enable us to develop and sustain these life-changing programs. Because of this community, we can rise to new challenges and sustainably develop long-term solutions.
Join the Liberty community today
To ensure that the story of North Korea is one of human triumph, freedom, and the fulfilled potential of 25 million North Korean people!
