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How North Korean People are Changing North Korea

March 21, 2022

Sometimes this issue seems hopeless. But we believe that all North Koreans can achieve their freedom in our lifetime. Here’s why.

A flowchart showing the various ways that change occurs in North Korea.

For decades, the North Korean people have been deprived of their basic human rights and potential. The regime has maintained control through a system of imposed isolation, relentless indoctrination, and brutal repression, creating one of the most closed societies in the world. The result is an all-encompassing enforced poverty, including material, physiological, social, informational, artistic, and spiritual deprivations.

In 2014, the United Nations Commission of Inquiry on Human Rights in North Korea concluded: “The gravity, scale and nature of these violations reveal a state that does not have any parallel in the contemporary world.”

In recent years, the pandemic has triggered another increase in isolation, hardship and repression.

Despite these tremendous challenges, the North Korean people have made significant progress toward their own freedom. In the 1990s, North Korea’s socialist economy collapsed, triggering a devastating famine and leaving the people to fend for themselves. Bottom-up market activity is changing North Korea and forcing the gradual opening up of North Korean society.

> The History of North Korea in under 3 minutes

Marketization and Emerging Entrepreneurs

Once the people realized they could no longer rely on the government, they abandoned their defunct work units and turned to private market activities. From selling home cooked meals to running extensive trade businesses, North Koreans have become incredibly creative and resourceful to survive. The markets central to these activities are known as the “Jangmadang,” and to this day, North Korean refugees regularly report that life would be impossible without them.

> The Jangmadang Generation

A photo of an outdoor market.

The famine forced people at all levels of society to find alternate ways to survive. Many government officials seized opportunities for camouflaged capitalism to enrich themselves personally. Even security officials accommodated the markets, accepting bribes to turn the other way and allow access to the Chinese border for trade. This corrupt state apparatus has further degraded the integrity and power of North Korean leaders.

Foreign Media & Info

The growing market economy has also created opportunities for foreign media and information to proliferate in North Korea.

First, the movement of people has significantly increased since the 1990s. Hundreds of thousands of North Koreans have now been outside the country for legal or illegal work and trade, in addition to refugees who were caught in China and forcibly repatriated. Observations from overseas are commonly shared through word of mouth and quickly spread through communities.

Additionally, new information technologies are increasingly available through the markets, making it easier to share and consume illegal foreign media. USB thumb-drives, SD and MicroSD cards, mobile phones, laptops and small portable media players are often loaded with foreign films, TV shows, and music that offer a glimpse of life outside.

> How Kpop is Challenging the Regime

Individual Agency & Independence

Since the collapse of the 1990s, the relationship between the North Korean people and the regime has been fundamentally changed. The people’s increasing economic autonomy has challenged the government’s centralized power and systems. Simultaneously, access to foreign media and awareness of life outside the country has eroded the legitimacy of the regime’s propaganda. The North Korean people have found opportunities to explore their potential, empowered to think and act independently of the regime.

Smiling North Koreans. Photo Credit: Roman Harak.

North Korean Defectors

As North Koreans gain both physical and psychological independence from the regime, some will risk their lives to escape and experience freedom. Since crossing the heavily fortified demilitarized zone directly to South Korea is nearly impossible, many refugees go north into  China while escaping North Korea.

North Korean defectors who successfully resettle become some of the most effective agents of change on this issue. Many maintain contact with their home communities through broker networks and smuggled Chinese phones. They send money back to their families along with first-hand accounts of the outside world, accelerating both market activity and the flow of information. 

Resettled North Koreans.

From the outside, North Korean refugees have the opportunity to share their stories on the international stage. Their personal accounts challenge the regime’s narrative of an unchanging and monolithic North Korea, instead highlighting the humanity and dynamism of the people. As they explore their potential in the free world, North Korean refugees increase the force of change through both internal and external influence.

> How A North Korean Defector Sends Money Back Home

Change from the Bottom-Up

While the situation in North Korea is changing, the government’s mastery in maintaining social control should not be underestimated. The regime’s response has ranged from crackdowns to tacit acceptance and reform. North Korean leader Kim Jong-un recognizes the trade-off between change and maintaining control, and has allowed limited marketization while cracking down on information flows.

Kim Jong Un.

Ultimately, however, the sources of change can only be managed, not eliminated. As the North Korean people learn more about their relative poverty and the reasons for it, pressure will build on the government for economic reform. The less the North Korean people fear the outside world, the less effective the government’s threat narrative will be, and the less justified their massive investment into nuclear weapons will seem.

The regime will either need to adapt to change and allow opening of the country, or ultimately face the consequences of increasingly dissatisfied people.

It is important to note that progress in North Korea is a fluctuating process, as it is anywhere else in the world. During the pandemic, there has been increased isolation, retrenchment, and a limited outflow of people. The situation at hand is dire, but we can still be optimistic about long-term outcomes and an overall upward trend towards progress.

Liberty in North Korea

Our staff from North Korea, South Korea, and around the world, with our diverse movement of supporters and volunteers, is committed to bringing freedom forward for all North Korean people.

We’re engaged at multiple touchpoints of change:

  • Helping North Korean refugees reach safety
  • Identifying and empowering North Korean agents of change
  • Mobilizing international support for the North Korean people
  • Working with North Korean defectors to develop content and technologies that increase the people’s access to information


Our theory of change recognizes that change in North Korea has already started, and it is being driven by the people. One day, all North Koreans will gain their freedom and take full authorship over their lives. When that day arrives, we will know that we were a part of helping North Koreans in this incredible story of resilience and human progress against all odds.

North Korean Agents of Change | Seohyun’s Story

September 12, 2024

It was an ordinary taxi ride. The driver struck up a casual conversation, commenting about the weather, asking what I do. At some point I shared that I was from North Korea- after two years studying abroad in China, I was used to the curiosity that typically followed.

But instead, the driver pointed to a picture of Deng Xiaoping on his rear view mirror. He explained how China was able to open up, reform, and get out of poverty. Then he asked, very pointedly, “why hasn’t your leader done the same thing, and left the people to starve?”

That was the moment when over two decades of brainwashing finally began to unravel.

My name is Seohyun Lee and I’m an advocate for the North Korean people. I was born and raised in Pyongyang, North Korea’s capital. This is my story.

I had the unique opportunity to study in China because of my father’s position and commitment to the regime. He was a high-ranking overseas economic officer, and was allowed to bring his children if he could afford all living expenses and tuition. At first, my brother and I alternated our time in China- one member of the family always had to stay behind as a hostage. But in 2010, the regime adopted a more open policy that allowed entire families to be together, so we were all finally reunited.

Growing up in Pyongyang, the circle of elites was very small. Every so often, you’d hear about a family that was sent to a political prison camp because someone’s son or daughter acted out of line. I restrained myself from an early age because I knew my actions and words could threaten the safety of my loved ones.

So even after learning the truth about North Korea, there was not much I could do. I hoped that because Kim Jong Un was a younger guy who had also studied abroad in Switzerland, our generation could change North Korea with more open-minded leadership. But it turned out to be even worse than before.

My fondest memories in China are with my roommate, another North Korean exchange student. She was my best friend and like a big sister to me. We traveled, shopped, and shared many delicious meals together.  When I was sick with the flu, she took me to the hospital and stayed by my side until my IV was finished. During those years, she was like another part of me.

I’ll never forget the last time I saw her. I watched helplessly as she was forcefully taken from our dorm room by North Korean officers. Her father was executed for being associated with Kim Jong Un’s uncle, and she was sent to a political prison camp with the rest of her family. 

That day, my eyes were opened to the brutality of the regime. To them, we were  just like batteries to be thrown away when used up. Our lives never mattered.

I miss her so much. I really want to believe that she’s still alive, and one day I can meet her again.

What happened to my roommate was not an isolated incident. Starting in 2013, there were countless executions and purges happening in North Korea under the Kim Jong Un regime. My family and I lost many friends, neighbors, and respected colleagues. While dealing with great loss, we also knew that at any moment, we could be next.

It was a crisp fall evening. My family and I drove to a park and left our phones in the car. We walked until we were out of earshot, and finally talked openly about what we should do.

My father worked hard because he had hope that improving the economy would better the lives of the people. But we realized that under the current system, what he desired was not possible. So in order to save ourselves and also bring change to the country, we decided to leave in October 2014.

My dad still has a huge heart for North Korea. But I want to make sure that his love for the country is separated from being loyal to the regime. Back in North Korea, he worked tirelessly for a better future for the people. Today, he’s working towards the day where every North Korean has guaranteed human rights and three meals a day.

Like a lot of Asian parents, my father is not good at outwardly expressing affection. The way it manifests is through constant nagging. I didn't get it when I was young, but as I’ve gotten older, I now understand that's how he shows his love and care for us.

There have been moments when I’ve wished I was born in a different country. But when I think about my family, I never regret it. 

My dad has been our foundation, my mom is the most thoughtful and perfect woman I know, and my brother has always looked out for me. We all love and support each other, especially after going through so much together.

This fall, I started my graduate studies at Columbia University. I never imagined that I would be chasing my dreams here in America. I hope to use everything I learn to bring a better future for the North Korean people, even after they become free from the current regime.

When my family and I left China, we came here not only to save ourselves, but with ambitions to change the system and bring freedom. Many people have not been as lucky as I have, so I feel it is my privilege and obligation to be a voice for my fellow North Koreans. I believe many of them are already opening their minds to the outside world. 

We need to let them know that there’s a global movement of people who have their backs, and we can’t wait for them to be free.

It’s #GivingTuesday, the year’s biggest day of generosity! As we work towards creating the best version of our world, we’re making sure it’s one where every North Korean is free.

Your support will allow us to continue investing in North Korean agents of change - people like Seohyun - who are leading this movement and transforming one of the most repressive countries in the world.

Through access to English language programs, mentorship, scholarships, and more, you can help us support more North Korean refugees as they pursue their dreams and impact this issue.

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