How North Korean People are Changing North Korea
Sometimes this issue seems hopeless. But we believe that all North Koreans can achieve their freedom in our lifetime. Here’s why.

For decades, the North Korean people have been deprived of their basic human rights and potential. The regime has maintained control through a system of imposed isolation, relentless indoctrination, and brutal repression, creating one of the most closed societies in the world. The result is an all-encompassing enforced poverty, including material, physiological, social, informational, artistic, and spiritual deprivations.
In 2014, the United Nations Commission of Inquiry on Human Rights in North Korea concluded: “The gravity, scale and nature of these violations reveal a state that does not have any parallel in the contemporary world.”
In recent years, the pandemic has triggered another increase in isolation, hardship and repression.
Despite these tremendous challenges, the North Korean people have made significant progress toward their own freedom. In the 1990s, North Korea’s socialist economy collapsed, triggering a devastating famine and leaving the people to fend for themselves. Bottom-up market activity is changing North Korea and forcing the gradual opening up of North Korean society.
> The History of North Korea in under 3 minutes
Marketization and Emerging Entrepreneurs
Once the people realized they could no longer rely on the government, they abandoned their defunct work units and turned to private market activities. From selling home cooked meals to running extensive trade businesses, North Koreans have become incredibly creative and resourceful to survive. The markets central to these activities are known as the “Jangmadang,” and to this day, North Korean refugees regularly report that life would be impossible without them.
> The Jangmadang Generation

The famine forced people at all levels of society to find alternate ways to survive. Many government officials seized opportunities for camouflaged capitalism to enrich themselves personally. Even security officials accommodated the markets, accepting bribes to turn the other way and allow access to the Chinese border for trade. This corrupt state apparatus has further degraded the integrity and power of North Korean leaders.
Foreign Media & Info
The growing market economy has also created opportunities for foreign media and information to proliferate in North Korea.
First, the movement of people has significantly increased since the 1990s. Hundreds of thousands of North Koreans have now been outside the country for legal or illegal work and trade, in addition to refugees who were caught in China and forcibly repatriated. Observations from overseas are commonly shared through word of mouth and quickly spread through communities.
Additionally, new information technologies are increasingly available through the markets, making it easier to share and consume illegal foreign media. USB thumb-drives, SD and MicroSD cards, mobile phones, laptops and small portable media players are often loaded with foreign films, TV shows, and music that offer a glimpse of life outside.
> How Kpop is Challenging the Regime
Individual Agency & Independence
Since the collapse of the 1990s, the relationship between the North Korean people and the regime has been fundamentally changed. The people’s increasing economic autonomy has challenged the government’s centralized power and systems. Simultaneously, access to foreign media and awareness of life outside the country has eroded the legitimacy of the regime’s propaganda. The North Korean people have found opportunities to explore their potential, empowered to think and act independently of the regime.

North Korean Defectors
As North Koreans gain both physical and psychological independence from the regime, some will risk their lives to escape and experience freedom. Since crossing the heavily fortified demilitarized zone directly to South Korea is nearly impossible, many refugees go north into China while escaping North Korea.
North Korean defectors who successfully resettle become some of the most effective agents of change on this issue. Many maintain contact with their home communities through broker networks and smuggled Chinese phones. They send money back to their families along with first-hand accounts of the outside world, accelerating both market activity and the flow of information.

From the outside, North Korean refugees have the opportunity to share their stories on the international stage. Their personal accounts challenge the regime’s narrative of an unchanging and monolithic North Korea, instead highlighting the humanity and dynamism of the people. As they explore their potential in the free world, North Korean refugees increase the force of change through both internal and external influence.
> How A North Korean Defector Sends Money Back Home
Change from the Bottom-Up
While the situation in North Korea is changing, the government’s mastery in maintaining social control should not be underestimated. The regime’s response has ranged from crackdowns to tacit acceptance and reform. North Korean leader Kim Jong-un recognizes the trade-off between change and maintaining control, and has allowed limited marketization while cracking down on information flows.

Ultimately, however, the sources of change can only be managed, not eliminated. As the North Korean people learn more about their relative poverty and the reasons for it, pressure will build on the government for economic reform. The less the North Korean people fear the outside world, the less effective the government’s threat narrative will be, and the less justified their massive investment into nuclear weapons will seem.
The regime will either need to adapt to change and allow opening of the country, or ultimately face the consequences of increasingly dissatisfied people.
It is important to note that progress in North Korea is a fluctuating process, as it is anywhere else in the world. During the pandemic, there has been increased isolation, retrenchment, and a limited outflow of people. The situation at hand is dire, but we can still be optimistic about long-term outcomes and an overall upward trend towards progress.
Liberty in North Korea
Our staff from North Korea, South Korea, and around the world, with our diverse movement of supporters and volunteers, is committed to bringing freedom forward for all North Korean people.

We’re engaged at multiple touchpoints of change:
- Helping North Korean refugees reach safety
- Identifying and empowering North Korean agents of change
- Mobilizing international support for the North Korean people
- Working with North Korean defectors to develop content and technologies that increase the people’s access to information
Our theory of change recognizes that change in North Korea has already started, and it is being driven by the people. One day, all North Koreans will gain their freedom and take full authorship over their lives. When that day arrives, we will know that we were a part of helping North Koreans in this incredible story of resilience and human progress against all odds.
The Red Box: Misunderstandings and Stereotypes about North Koreans

For North Korean refugees, resettling in a new society comes with many challenges. One of these challenges is overcoming the stereotypes about North Korea and the North Korean people.
In the latest episode of The Red Box, our North Korean friends and 2019 LiNK Advocacy Fellows talk about the struggle of of facing stereotypes after resettling in South Korea.
Watch as Jeongyol, Joy, Dasom, and Ilhyeok answer your questions in The Red Box Series!
Read the transcript of this episode below!
All: Welcome to the Red Box!
Jeongyol:
Are there any misunderstandings about the North Korean people that make you feel uncomfortable?
Ilhyeok: Misunderstandings?
Joy: When I first came to South Korea, was working part-time at a convenience store. I was still very young and had a very heavy North Korean accent.
In South Korea, when a customer enters the part-time employees don't really greet them. But I used to greet the customers standing and say "Welcome!" so people would ask me where I'm from.
I'd tell them that I'm from North Korea. They'd say "oh really?" After they get their stuff and put them on the counter, they'd asked me if I ever had jjajangmyun or pork in North Korea? They'd ask me these types of questions. Some people ask because they don't know but sometimes they ask questions that insinuate that we were all so poor in North Korea. Not everyone in North Korea is like that. There's people who live well too
Jeongyol: If someone asked me that, I’d tell them I might've lived a wealthier life there [in North Korea].
Joy: So those types of questions made me feel a little uncomfortable.
Jeongyol: A lot of people think like that.
Dasom: People think that all North Koreans are poor, ignorant, and uneducated. People have told me that even though I must have starved and lived poorly in North Korea, I don't look the part.
Maybe some people did or didn't have enough food to eat. There are poor people and there are rich people too. Every country is the same — it’s the same in South Korea too. There are rich, poor, and homeless people in South Korea too. I don't think it's right to judge someone like that. It made me feel very uncomfortable
Jeongyol: When I was in high school, there was a soccer match between North Korea and South Korea. But all of a sudden they asked me which team I'm cheering for. So I was startled by the question.
Should I say I'm cheering for North Korea or South Korea? What's my identity?
Even though I'm living in South Korea as a South Korean citizen, they didn't recognize the fact that I'm also South Korean. That we were the same people.
So at the time I answered, "I'm not cheering for either team. I don't care who wins. I’m just watching the game for fun.” It went over smoothly but afterward I kept thinking about it. But now that I think about it…It wasn't my choice to be born in North Korea.
Dasom: Right
Jeongyol: I could've been born in the U.S. but somehow I was born in North Korea.
Anyone could've been born in North Korea.
It's not anyone's fault. So from that moment on, I became confident. I am just who I am.
Ilhyeok: I have this older friend from China. During holidays like in January, he'd always ask me if I am visiting my hometown. Whenever he asks me that question, I want to be able to tell him that I'm am going [home] but I can't because I can't go back so I just don’t answer him. When he asked me if I'm going home, I just wished that I could return home one day.
It's heartbreaking not being able to go home.
During Chuseok and New Year's Day, those two holidays are when I miss home the most.
Joy: One uncomfortable question for me was when I was in school or met people was when they asked me why there's no riot or uprising in North Korea. Sometimes people ask because they really don't know but sometimes they insinuate that we're cowards.
And with that viewpoint, they ask why we won't revolt against the government. I try to explain but they still insist and say, ”But you guys still should have done something.” That makes me a little sad.
In North Korea, there's a system of monitoring each other. So if one person says something bad, they'd get reported right away and taken.
Jeongyol: In South Korea there were a lot of civil riots so they ask why we didn't do anything in North Korea.
Joy: But it's a very different situation.
Jeongyol: The system doesn't allow it.
Dasom:
What also made me uncomfortable was if I did something wrong, people would blame it because I'm North Korean.
They say things like, “It's because she's North Korean.” That made me upset. Other people say bad things and make mistakes too. But because of one mistake they say all North Koreans are like that and that I wouldn't know things or be able to do things because I'm from North Korea.
I hated hearing that so I wouldn't tell anyone that I was from North Korea.