How North Korean People are Changing North Korea
Sometimes this issue seems hopeless. But we believe that all North Koreans can achieve their freedom in our lifetime. Here’s why.

For decades, the North Korean people have been deprived of their basic human rights and potential. The regime has maintained control through a system of imposed isolation, relentless indoctrination, and brutal repression, creating one of the most closed societies in the world. The result is an all-encompassing enforced poverty, including material, physiological, social, informational, artistic, and spiritual deprivations.
In 2014, the United Nations Commission of Inquiry on Human Rights in North Korea concluded: “The gravity, scale and nature of these violations reveal a state that does not have any parallel in the contemporary world.”
In recent years, the pandemic has triggered another increase in isolation, hardship and repression.
Despite these tremendous challenges, the North Korean people have made significant progress toward their own freedom. In the 1990s, North Korea’s socialist economy collapsed, triggering a devastating famine and leaving the people to fend for themselves. Bottom-up market activity is changing North Korea and forcing the gradual opening up of North Korean society.
> The History of North Korea in under 3 minutes
Marketization and Emerging Entrepreneurs
Once the people realized they could no longer rely on the government, they abandoned their defunct work units and turned to private market activities. From selling home cooked meals to running extensive trade businesses, North Koreans have become incredibly creative and resourceful to survive. The markets central to these activities are known as the “Jangmadang,” and to this day, North Korean refugees regularly report that life would be impossible without them.
> The Jangmadang Generation

The famine forced people at all levels of society to find alternate ways to survive. Many government officials seized opportunities for camouflaged capitalism to enrich themselves personally. Even security officials accommodated the markets, accepting bribes to turn the other way and allow access to the Chinese border for trade. This corrupt state apparatus has further degraded the integrity and power of North Korean leaders.
Foreign Media & Info
The growing market economy has also created opportunities for foreign media and information to proliferate in North Korea.
First, the movement of people has significantly increased since the 1990s. Hundreds of thousands of North Koreans have now been outside the country for legal or illegal work and trade, in addition to refugees who were caught in China and forcibly repatriated. Observations from overseas are commonly shared through word of mouth and quickly spread through communities.
Additionally, new information technologies are increasingly available through the markets, making it easier to share and consume illegal foreign media. USB thumb-drives, SD and MicroSD cards, mobile phones, laptops and small portable media players are often loaded with foreign films, TV shows, and music that offer a glimpse of life outside.
> How Kpop is Challenging the Regime
Individual Agency & Independence
Since the collapse of the 1990s, the relationship between the North Korean people and the regime has been fundamentally changed. The people’s increasing economic autonomy has challenged the government’s centralized power and systems. Simultaneously, access to foreign media and awareness of life outside the country has eroded the legitimacy of the regime’s propaganda. The North Korean people have found opportunities to explore their potential, empowered to think and act independently of the regime.

North Korean Defectors
As North Koreans gain both physical and psychological independence from the regime, some will risk their lives to escape and experience freedom. Since crossing the heavily fortified demilitarized zone directly to South Korea is nearly impossible, many refugees go north into China while escaping North Korea.
North Korean defectors who successfully resettle become some of the most effective agents of change on this issue. Many maintain contact with their home communities through broker networks and smuggled Chinese phones. They send money back to their families along with first-hand accounts of the outside world, accelerating both market activity and the flow of information.

From the outside, North Korean refugees have the opportunity to share their stories on the international stage. Their personal accounts challenge the regime’s narrative of an unchanging and monolithic North Korea, instead highlighting the humanity and dynamism of the people. As they explore their potential in the free world, North Korean refugees increase the force of change through both internal and external influence.
> How A North Korean Defector Sends Money Back Home
Change from the Bottom-Up
While the situation in North Korea is changing, the government’s mastery in maintaining social control should not be underestimated. The regime’s response has ranged from crackdowns to tacit acceptance and reform. North Korean leader Kim Jong-un recognizes the trade-off between change and maintaining control, and has allowed limited marketization while cracking down on information flows.

Ultimately, however, the sources of change can only be managed, not eliminated. As the North Korean people learn more about their relative poverty and the reasons for it, pressure will build on the government for economic reform. The less the North Korean people fear the outside world, the less effective the government’s threat narrative will be, and the less justified their massive investment into nuclear weapons will seem.
The regime will either need to adapt to change and allow opening of the country, or ultimately face the consequences of increasingly dissatisfied people.
It is important to note that progress in North Korea is a fluctuating process, as it is anywhere else in the world. During the pandemic, there has been increased isolation, retrenchment, and a limited outflow of people. The situation at hand is dire, but we can still be optimistic about long-term outcomes and an overall upward trend towards progress.
Liberty in North Korea
Our staff from North Korea, South Korea, and around the world, with our diverse movement of supporters and volunteers, is committed to bringing freedom forward for all North Korean people.

We’re engaged at multiple touchpoints of change:
- Helping North Korean refugees reach safety
- Identifying and empowering North Korean agents of change
- Mobilizing international support for the North Korean people
- Working with North Korean defectors to develop content and technologies that increase the people’s access to information
Our theory of change recognizes that change in North Korea has already started, and it is being driven by the people. One day, all North Koreans will gain their freedom and take full authorship over their lives. When that day arrives, we will know that we were a part of helping North Koreans in this incredible story of resilience and human progress against all odds.
Lunar New Year in North Korea | What is Seollal (설날)?
North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.
Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.

Seollal in South Korea
In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance.
Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.
Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.

Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.
The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.

Seollal in North Korea
In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.
But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”
On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.
Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.
Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.
“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”
- Hannah, escaped from North Korea in 2015

On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.
“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”
- Yulseong, escaped from North Korea in 2017

All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!