Lunar New Year in North Korea | What is Seollal (설날)?
North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.
Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.

Seollal in South Korea
In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance.
Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.
Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.

Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.
The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.

Seollal in North Korea
In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.
But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”
On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.
Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.
Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.
“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”
- Hannah, escaped from North Korea in 2015

On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.
“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”
- Yulseong, escaped from North Korea in 2017

All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!
How A North Korean Defector Sends Money Back Home
It may seem like North and South Korea are completely cut off from each other, but even after decades of separation, channels of communication persist. Defectors who have made it to freedom are bridging the gap, connecting people inside North Korea to the world beyond. Through extensive broker networks, they send back money and information, accelerating change in the world’s most authoritarian country.
Through this process known as remittances, millions of dollars are sent into the country every year, representing huge spending power. Here’s how they do it!

Reconnecting with Family
To send money back home, North Korean refugees must first contact their families. They hire brokers to find their relatives and arrange illicit phone calls close to the border with China, where smuggled Chinese cell phones can connect to international networks. In North Korea, people are often wary of such brokers, so they may have to be convinced with codewords or childhood nicknames that only the family would know, or recognizable handwriting and photos.
To avoid being caught, contact is often made from the mountain at night, or using a series of text or voice messages sent through apps like Wechat and quickly deleted. When the call finally happens, it can be emotional for both sides.
“You hear someone say, ‘Okay you’re connected, you can speak now.’ But no one says anything to each other. You just hear a high-pitched tone, and silence. Could this be real? You’re just crying, and can’t even speak.”
– Miso, escaped North Korea in 2010
How Remittances Work
There are different ways to send money to North Korea, but a simple version involves three parties: A North Korean resettled in South Korea, a remittance broker in North Korea, and the recipient in North Korea.
- A resettled North Korean, makes a request to a remittance broker to arrange a transfer. They wire money to a Chinese account controlled by that broker.
- The remittance broker in North Korea uses a smuggled Chinese phone to confirm receipt of the funds.
- After taking a hefty commission, they give cash to the refugee’s family. The family can confirm receipt of the money by sending a photo, video, or voice message back, so the sender can be confident that they’ve not been scammed.
With this process, the remittance broker in North Korea occasionally needs to replenish their cash on hand. This could happen through the physical smuggling of cash, but oftentimes money from their Chinese bank account is used to buy goods in China that are then sold in North Korea, generating cash. In this way, physical money never actually has to cross borders.

The Power to Change Lives
North Korea is one of the poorest countries in the world, whereas South Korea is one of the richest. Therefore remittances from relatives in South Korea or elsewhere can be absolutely transformative. The money is spent on almost everything, including food, clothing, shoes, medicine, housing, transport, and bribes to keep the family safe.
“I’ve sent money back to North Korea ever since I resettled in South Korea. I send an average of $1,500 a year. My parents used the money to buy a house! They’re also going to use it to help my younger brother escape and come to South Korea.”
– Jeonghyuk, resettled North Korean refugee
With new resources also comes new opportunities. North Koreans who never had the means before can now think about starting a business at the Jangmadang, or market. Since the collapse of the regime’s socialist economy in the 1990s, the markets have become essential to making a living. The flow of remittances is increasing trade, food security, marketization, and entrepreneurship, empowering ordinary North Koreans to gain autonomy.

A Ripple Effect
Along with money, North Korean refugees send back news and information from the outside world. At first, family members back home may not want to hear about life beyond the border. Decades of propaganda villainizing the outside world can be difficult to overcome, and if caught in communication with defectors, they could face serious punishment.
But as money continues to flow in, many people can’t help but be curious- what do their relatives outside do to make a living? What kind of house do they live in? Is life there like the K-dramas smuggled into North Korea? Conversely, defectors ask their family members, what they can do with the money in North Korea? This exchange of information is incredibly valuable, providing a glimpse into the most closed society on earth.

The flow of information into North Korea erodes the regime’s propaganda and changes worldviews. As the people learn more about the wealth and opportunities of the outside world, some may also risk their lives to escape. Money sent from remittances can also be used to fund this dangerous journey.
“When I first contacted my family back in North Korea after I resettled in South Korea, they didn’t believe that I was doing well here. My parents even resented me a little for leaving. But after I sent them money and told them more about my life here, their views changed. Now they realize that the regime has been lying to them and they’re not as loyal anymore. I have become a pioneer of freedom to my family back in North Korea.”
– Jo Eun, rescued by LiNK in 2017

Agents of Change
Remittances are about more than just the movement of money. Refugees who have been separated from their families aren’t able to go back home themselves, but can still care for their loved ones in some way. Every phone call into the country and every dollar sent back represents one small step towards the day when the North Korean people finally achieve their freedom.
More than 33,000 North Korean refugees have made it to freedom, and although it has become more difficult during the pandemic, surveys report that 65.7% have sent money back to North Korea. At LiNK, we’re committed to working with and building the capacity of North Korean refugees so they can succeed in their new lives and make an even bigger impact in their communities and on this issue.