blog

Lunar New Year in North Korea | What is Seollal (설날)?

January 27, 2025

North Korea has several major holidays, the most prominent being centered around the birthdays of Kim Il-Sung and Kim Jong-il. But there are some holidays that predate the regime, and continue to be celebrated in both North Korea and South Korea.

Seollal (설날) is one of these traditionally significant days. Known more broadly as Lunar New Year, it marks the first day of the lunar calendar and is observed in many Asian cultures. While January 1st marks New Year’s Day on the Gregorian calendar used by many western countries, the exact date of Lunar New Year differs every year. It typically falls at the end of January or beginning of February, and is celebrated over a period of three days.

Seollal celebrations in Pyongyang (Photo: Uriminzokkiri)


Seollal in South Korea

In South Korea, Seollal is a time for families to gather and honor their ancestors. With people across the nation traveling back home, roads are packed and train, bus, and plane tickets are all booked months in advance. 

Long hours are spent preparing traditional foods like tteokguk (떡국), or rice cake soup, and jeon (전), a savory pancake-like dish usually made with green onions. The act of eating tteokguk symbolizes turning one year older in Korean, and is believed to bring good luck and health for the year ahead.

Food is also an important component of Charye (차례), a memorial service to honor one’s ancestors. Led by the family’s eldest son, an assortment of dishes are set out on a table as an expression of gratitude, and rites are performed for the last four generations of one’s ancestors.

Charye (Photo: John Doe, Korea Tourism Organization)



Another well known Seollal tradition is Sebae (세배). Younger members of the family, often while wearing traditional hanboks (한복), do a deep bow to their elders with the greeting “새해 복 많이 받으세요,” which translates to “May you receive good fortune and blessings in the new year.” In return, elders share words of wisdom and sebaetdon (세뱃돈), new year’s money in a colorful envelope.

The rest of the holiday is usually spent exchanging stories, reflecting on the past year, and playing Korean traditional games like Yutnori (윷놀이), which involves four wooden sticks that are tossed like dice to move tokens around a board.

Sebae in South Korea (Photo: Korea.net)


Seollal in North Korea

In North Korea, the celebration of Seollal is encouraged by the state to emphasize Korean folk traditions. Historical programs are broadcast on TV, and local authorities organize mandatory activities such as kite flying and spinning tops. North Koreans gather with loved ones over the highly anticipated three day rest from work.

But unlike in South Korea, January 1st is actually considered the more important holiday to celebrate the New Year. This is when North Koreans do Sebae. Instead of the South Korean greeting, it’s customary to say “새해를 축하합니다,” or “Congratulations on the new year.”

On New Year’s morning, it is compulsory for all North Koreans to visit statues or portraits of Kim Il-sung and Kim Jong-il. After that, respects must be paid to town leaders, particularly the person in charge of one’s unit, such as the company president or homeroom teacher. Finally, greetings are exchanged between in-laws and neighbors, and families gather for ancestral rites, sharing food, and other traditional festivities.

Another key difference between New Year’s celebrations in North and South Korea is that there is no widespread travel. The lack of freedom of movement inside the country means it is extremely difficult for North Koreans to go from one city to another for any reason. Any requested travel requires a specific stated purpose, proper identification, and documentation that must go through several levels of approval, including from the head of the neighborhood watch (inminban), local People’s Committee, local district office, and a relevant police officer. Permits for restricted areas, such as Pyongyang and the border regions, require more complex issuing processes.

Yet both New Year’s Day and Seollal in North Korea are still celebrations of life and community. Many North Korean refugees fondly remember the holiday, recalling not the state enforced displays of propaganda, but precious time spent with loved ones.

“I grew up with a lot of aunts and uncles and they all lived in the same area, so on Seollal…everyone would get together to make rice cakes, noodles, and dumplings. After making a lot of food, we’d play Yutnori and everyone would start squabbling. Then we’d find out everyone’s fortune. I miss it now.”

- Hannah, escaped from North Korea in 2015

Songpyeon (Photo: Getty Images Bank)



On Seollal, North Koreans don’t do a separate bow because they have already greeted the New Year. Depending on the region, North Koreans enjoy a variety of dishes like tteokguk (떡국), manduguk (만두국), dwejigukbap (돼지국밥), songpyeon (송편), nokdujijim (녹두지짐), and noodles.

“North Korea is a very communal society, so everyone gets together on Lunar New Year. The adults would play card games and Yutnori, we’d eat delicious food, and spend time together until the sun went down. I would wake up especially early to visit the homes of the neighborhood elders and they’d share the food they made with me… Later in the afternoon, I’d go to my homeroom teacher’s house with all my friends, and we’d play there until late in the evening.”

- Yulseong, escaped from North Korea in 2017

North Koreans celebrating (Photo: Eric Lafforgue)


All around the world, the New Year is a highly anticipated time of reflection, gratitude, and turning the page. It’s a universal experience, one that is shared with the North Korean people as well!

LiNK’s Biggest Milestone Yet: 1,000 North Korean refugees rescued!

September 12, 2024

I am incredibly humbled, grateful, and excited to announce that TOGETHER we have rescued 1,000 North Korean refugees!

This is the most significant milestone we have accomplished as an organization. But 1,000 is not just a number to us. It is 1,000 individuals with their own stories: mothers, fathers, children, grandparents, and friends - who now live in freedom and finally have the opportunity to pursue their dreams.

It's amazing to think about how far we have come since that night back in 2009 at a bar in Seoul, South Korea. I was with our then VP and Director of Field Operations. We were channeling our anger and frustration at the stories we kept hearing over and over: North Korean refugees were fleeing into China but didn’t have the resources to make it to freedom; many were being arrested and forcibly sent back to unknown fates; North Korean women were being trafficked, sold as brides, and sometimes even exploited after they made it to Southeast Asia.

We had to do something.

So we set out to try something that we knew would be dangerous and audacious.

Our first campaign: The Hundred

We put a call out during the 2009 holiday season and launched a campaign called The Hundred. The goal was to raise as much money as we could to help 100 North Korean refugees escape China as soon as possible. Through the unwavering tenacity, dedication, and optimism of LiNK’s early supporters, people around the world donated over $40,000 in less than two months.

A few months later, in the jungles of Southeast Asia, we completed our first rescue mission. We brought out a group of eight refugees, including four young women, a mother and her 7-year old son, and an elderly couple we lovingly nicknamed Grams and Gramps.

“Grams and Gramps” in Southeast Asia after reaching safety.

What started as one rescue mission grew. More people joined this movement: Rescue Teams popped-up on university campuses and in communities around the world raising funds to rescue refugees; LiNK Nomads drove across North America and hosted thousands of events to tell the stories of the North Korean people; and, most importantly, more North Korean refugees reached freedom.

I am in awe and beyond thankful for the unbelievable support of LiNK’s donors, fundraisers, and Rescue Teams around the world for believing in this work and funding the rescue of 1,000 lives - to our partners in China and our Field Team in Southeast Asia for risking their own safety to do this exhausting work tirelessly and anonymously - to our incredible staff who, have been through so many crazy ups and downs over the years, from unbelievable victories to agonizing heartaches.

But no matter what, I am so thankful that you have always believed in our mission and have never stopped believing in the North Korean people.

Four North Korean women who reached freedom through LiNK.

I am especially grateful to each North Korean refugee who trusted us with their lives and gave us the opportunity to become a part of their stories. I am filled with hope thinking about the day we will return to a free North Korea with all of our North Korean friends: to meet their families, visit their homes, and see them finally reunited with the ones they love -but, this time, in freedom.

Thank you for being a part of this movement. It is because of your support, encouragement, and hope that this work is possible.

In gratitude and in hope,

Hannah Song

CEO/President

Your generous donation will rescue and support North Korean refugees
Donate Now
Learn more about the North Korean people
Awesome! You're subscribed!
Oh no! Looks like something went wrong.
Check these out!
Stand with the north korean people

Join Liberty and give monthly in support of the North Korean people

The logo for Refinery29A logo for CNNThe logo for Fox NewsThe logo for Time MagazineThe Logo for the Washington PostThe logo for National Public Radio