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The Red Box: Misunderstandings and Stereotypes about North Koreans

For North Korean refugees, resettling in a new society comes with many challenges. One of these challenges is overcoming the stereotypes about North Korea and the North Korean people.

In the latest episode of The Red Box, our North Korean friends and 2019 LiNK Advocacy Fellows talk about the struggle of of facing stereotypes after resettling in South Korea.

Watch as Jeongyol, Joy, Dasom, and Ilhyeok answer your questions in The Red Box Series!

Read the transcript of this episode below!

All: Welcome to the Red Box!

Jeongyol: 

Are there any misunderstandings about the North Korean people that make you feel uncomfortable?

Ilhyeok: Misunderstandings?

Joy: When I first came to South Korea, was working part-time at a convenience store. I was still very young and had a very heavy North Korean accent.

In South Korea, when a customer enters the part-time employees don't really greet them. But I used to greet the customers standing and say "Welcome!" so people would ask me where I'm from.

I'd tell them that I'm from North Korea. They'd say "oh really?" After they get their stuff and put them on the counter, they'd asked me if I ever had jjajangmyun or pork in North Korea? They'd ask me these types of questions. Some people ask because  they don't know but sometimes they ask questions that insinuate that we were all so poor in North Korea. Not everyone in North Korea is like that. There's people who live well too

Jeongyol: If someone asked me that, I’d tell them I might've lived a wealthier life there [in North Korea].

Joy: So those types of questions made me feel a little uncomfortable.

Jeongyol: A lot of people think like that.


Dasom: People think that all North Koreans are poor, ignorant, and uneducated. People have told me that even though I must have starved and lived poorly in North Korea, I don't look the part.


Maybe some people did or didn't have enough food to eat. There are poor people and there are rich people too. Every country is the same — it’s the same in South Korea too. There are rich, poor, and homeless people in South Korea too. I don't think it's right to judge someone like that. It made me feel very uncomfortable


Jeongyol: When I was in high school, there was a soccer match between North Korea and South Korea. But all of a sudden they asked me which team I'm cheering for. So I was startled by the question.

Should I say I'm cheering for North Korea or South Korea? What's my identity?

Even though I'm living in South Korea as a South Korean citizen, they didn't recognize the fact that I'm also South Korean. That we were the same people.

So at the time I answered, "I'm not cheering for either team. I don't care who wins. I’m just watching the game for fun.” It went over smoothly but afterward I kept thinking about it. But now that I think about it…It wasn't my choice to be born in North Korea.

Dasom: Right

Jeongyol: I could've been born in the U.S. but somehow I was born in North Korea.


Anyone could've been born in North Korea.

It's not anyone's fault. So from that moment on, I became confident. I am just who I am.


Ilhyeok: I have this older friend from China. During holidays like in January, he'd always ask me if I am visiting my hometown. Whenever he asks me that question, I want to be able to tell him that I'm am going [home] but I can't because I can't go back so I just don’t answer him. When he asked me if I'm going home, I just wished that I could return home one day.


It's heartbreaking not being able to go home.


During Chuseok and New Year's Day, those two holidays are when I miss home the most.

Joy: One uncomfortable question for me was when I was in school or met people was when they asked me why there's no riot or uprising in North Korea. Sometimes people ask because they really don't know but sometimes they insinuate that we're cowards.


And with that viewpoint, they ask why we won't revolt against the government. I try to explain but they still insist and say, ”But you guys still should have done something.” That makes me a little sad.


In North Korea, there's a system of monitoring each other. So if one person says something bad, they'd get reported right away and taken.

Jeongyol: In South Korea there were a lot of civil riots so they ask why we didn't do anything in North Korea.

Joy: But it's a very different situation.

Jeongyol: The system doesn't allow it.

Dasom: 

What also made me uncomfortable was if I did something wrong, people would blame it because I'm North Korean.


They say things like, “It's because she's North Korean.” That made me upset. Other people say bad things and make mistakes too. But because of one mistake they say all North Koreans are like that and that I wouldn't know things or be able to do things because I'm from North Korea.


I hated hearing that so I wouldn't tell anyone that I was from North Korea.

39 North Koreans Now Free | Liberty In North Korea’s 2024 Annual Report

June 4, 2025

We’re excited to share LiNK’s 2024 Annual Report — a celebration of the work we accomplished together in 2024, and as a movement over the past two decades.

Read the full 2024 Annual Report here

2024 Impact Highlights

39 North Korean refugees rescued
35 resettled
140 supported in resettlement
208 empowered through LiNK programs
$4,895,367 raised
11,586,504 people reached ONLINE
2,923 people reached IN-PERSON
3 information access projects

Our Work Towards Liberty in North Korea

  • Refugee Rescues & Resettlement Support: Helping North Korean refugees reach safety and freedom, and gain stability and independence during the first years of their new lives.
  • Empowering Resettled North Koreans: Working with resettled North Korean refugees to support their success and develop their capacity as agents of change. 
  • Increasing Information Access for North Koreans: Researching, innovating, and developing initiatives to empower North Korean people inside the country with greater access to information and technology.
  • Changing the Narrative on North Korea: Focusing on the stories of the North Korean people and mobilizing a global movement of support for this issue.

Note from our CEO


It’s hard to believe it’s already been 20 years since the beginning of Liberty in North Korea and the pursuit of this ambitious vision — the day when every North Korean man, woman and child is free.

I am perpetually in awe of the strength, resilience, and determination of North Korean people. Their willingness to endure unimaginable risks and hardships transcends mere survival — it reflects a profound human yearning for freedom, and the pursuit of dignity and choice.

To date, we have rescued almost 1,400 North Korean refugees and their children from some of the most difficult circumstances in the most dangerous countries around the world; we have helped women escape forced marriages and trafficking; we have reunited families and been privileged to witness new marriages, new babies, and new dreams big and small being achieved.

We have worked with our North Korean friends to identify the tools they need to unlock their unlimited potential: from 1:1 English tutoring and educational scholarships to leadership, storytelling and advocacy training, career mentorship and grants to incubate transformative ideas.

We have invested in one of the most critical and direct areas of impact inside the country — increasing North Korean people’s access to outside information and technology.

Our work with the international media and also on a grassroots level through our chapters and advocacy fellows has changed the narrative on North Korea. We’ve redefined North Korea by its people, rather than its politics, and have created new language to talk about the issue.

As we celebrated 20 years of impact, we also reaffirmed our conviction and our commitment to seeing this vision fulfilled; to doing everything we can to support the North Korean people until we have exhausted every possible solution. And we haven’t, yet. Our work today is more urgent than ever, and I ask you to continue standing with us until this vision is fulfilled. Until the North Korean people win their freedom.

Because I know it will be in our lifetime.

With unwavering hope,
Hannah Song

North Korean Refugee Rescues & Resettlement Support

LiNK is one of the few groups that still operates in the underground railroad, forever changed by the effects of the pandemic. Our field team continues to navigate a more difficult operating environment, amidst increased restrictions and surveillance in China.

In 2024, we’re grateful to have welcomed 39 North Korean refugees and their children to freedom. As we regain momentum with rescues, our team is committed to finding ways to make rescue missions safer, reduce costs, and diversify our routes to build up the resilience of our networks.

Once North Korean refugees begin their new lives, LiNK journeys alongside them through this crucial period of transition. Whether this looks like financial assistance, home visits, or connecting people to resources and services, we help ensure a smoother, more successful resettlement experience.

  • 39 rescued
  • 35 newly resettled
  • 140 supported

Empowering Resettled North Koreans

When North Korea is finally free, North Korean people themselves will be the ones to determine the future of their country. 

As we work towards that day, LiNK invests in building the capacity of North Koreans to succeed in resettlement, reach their goals, and lead change. We identify current challenges in the defector community and develop programs to address gaps in career, education, and skill-building opportunities.

As North Koreans become leaders on campus, in their workplaces, and in their communities, it also develops their potential as agents of change on this issue. We’re already seeing the next generation of North Koreans spearheading progress with their unique talents — writers sharing their stories with global audiences, tech-savvy engineers developing information access strategies, entrepreneurs creating more opportunities for North Koreans in business, and activists speaking about North Korean human rights at the highest forums of international policy and diplomacy.

  • 208 empowered through our programs

Increasing Information Access for North Koreans

North Korea is one of the most physically and digitally isolated countries in the world. By controlling what North Koreans see and hear through propaganda, the regime disempowers them from making informed choices or scrutinizing the government. Increasing the people’s access to outside information and technology is therefore one of the most effective ways to accelerate forces of change and opening.

LiNK’s Information Access Programs (formerly known as Labs) explores this opportunity with three key areas of impact — creating and curating content tailored to the interests of North Koreans, developing technologies with built-in security to protect users, and devising strategies to increase the flow of information into North Korea. 

In 2024, we grew our small Information Access Programs (IAP) team and laid the foundation for ambitious expansion in 2025.

  • 2 technology projects
  • 1 digital security research project
  • 52 North Korean defector collaborators
  • 4 media features broadcast into North Korea (via Radio Free Asia and Voice of America)

As always, we are limited in what we can share publicly to protect end users, partners, and the projects themselves.

Changing the Narrative on North Korea

For decades, North Korea has been defined by dictators, politics, and security threats. Media outlets often perpetuate the narrative of a distant and hopeless country, playing right into what the regime wants — to stymie change and distract from the real story, the North Korean people. 

LiNK empowers North Koreans to redefine and humanize this issue through their stories. We partner with them to create original media, as well as work with international media outlets to foster a people-centered approach to reporting.

Today, we see a broader narrative on North Korea that highlights forces of change and invites international audiences to join us in taking action. North Koreans themselves are now leading the charge, creating their own documentaries, books, digital media, and art to rewrite the future of North Korea — one where every man, woman, and child is free.

  • 11,586,504 reached online
  •  2,923 reached in-person

20 Years of Impact on the North Korea Issue

  • 1,382 North Korean refugees rescued
  • 1,245 resettled in South Korea
  • 37 resettled in the U.S.
  • 1,101 empowered through our programs
  • 46.6 million people reached online
  • 350,000+ people reached in-person
  • 1,273 total media mentions
  • 1000+ LiNK Teams worldwide

"I am sending my congratulations to LiNK on its 20th anniversary. Few groups have done as much for North Koreans… Its long history is remarkable: many people have been discouraged by the lack of spectacular success, while LiNK has continued its operations, doing what was possible, often on a small scale. Such persistence is rare and commendable.
 
Most likely, North Korea will remain a challenge for a long time, and its people will need all kinds of support, including the assistance LiNK is providing. I wish LiNK continued success in its important work.”

– Andrei Lankov, historian, professor of Korean Studies at Kookmin University, author of The Real North Korea

Read the full 2024 Annual Report here

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