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The Red Box: Misunderstandings and Stereotypes about North Koreans

For North Korean refugees, resettling in a new society comes with many challenges. One of these challenges is overcoming the stereotypes about North Korea and the North Korean people.

In the latest episode of The Red Box, our North Korean friends and 2019 LiNK Advocacy Fellows talk about the struggle of of facing stereotypes after resettling in South Korea.

Watch as Jeongyol, Joy, Dasom, and Ilhyeok answer your questions in The Red Box Series!

Read the transcript of this episode below!

All: Welcome to the Red Box!

Jeongyol: 

Are there any misunderstandings about the North Korean people that make you feel uncomfortable?

Ilhyeok: Misunderstandings?

Joy: When I first came to South Korea, was working part-time at a convenience store. I was still very young and had a very heavy North Korean accent.

In South Korea, when a customer enters the part-time employees don't really greet them. But I used to greet the customers standing and say "Welcome!" so people would ask me where I'm from.

I'd tell them that I'm from North Korea. They'd say "oh really?" After they get their stuff and put them on the counter, they'd asked me if I ever had jjajangmyun or pork in North Korea? They'd ask me these types of questions. Some people ask because  they don't know but sometimes they ask questions that insinuate that we were all so poor in North Korea. Not everyone in North Korea is like that. There's people who live well too

Jeongyol: If someone asked me that, I’d tell them I might've lived a wealthier life there [in North Korea].

Joy: So those types of questions made me feel a little uncomfortable.

Jeongyol: A lot of people think like that.


Dasom: People think that all North Koreans are poor, ignorant, and uneducated. People have told me that even though I must have starved and lived poorly in North Korea, I don't look the part.


Maybe some people did or didn't have enough food to eat. There are poor people and there are rich people too. Every country is the same — it’s the same in South Korea too. There are rich, poor, and homeless people in South Korea too. I don't think it's right to judge someone like that. It made me feel very uncomfortable


Jeongyol: When I was in high school, there was a soccer match between North Korea and South Korea. But all of a sudden they asked me which team I'm cheering for. So I was startled by the question.

Should I say I'm cheering for North Korea or South Korea? What's my identity?

Even though I'm living in South Korea as a South Korean citizen, they didn't recognize the fact that I'm also South Korean. That we were the same people.

So at the time I answered, "I'm not cheering for either team. I don't care who wins. I’m just watching the game for fun.” It went over smoothly but afterward I kept thinking about it. But now that I think about it…It wasn't my choice to be born in North Korea.

Dasom: Right

Jeongyol: I could've been born in the U.S. but somehow I was born in North Korea.


Anyone could've been born in North Korea.

It's not anyone's fault. So from that moment on, I became confident. I am just who I am.


Ilhyeok: I have this older friend from China. During holidays like in January, he'd always ask me if I am visiting my hometown. Whenever he asks me that question, I want to be able to tell him that I'm am going [home] but I can't because I can't go back so I just don’t answer him. When he asked me if I'm going home, I just wished that I could return home one day.


It's heartbreaking not being able to go home.


During Chuseok and New Year's Day, those two holidays are when I miss home the most.

Joy: One uncomfortable question for me was when I was in school or met people was when they asked me why there's no riot or uprising in North Korea. Sometimes people ask because they really don't know but sometimes they insinuate that we're cowards.


And with that viewpoint, they ask why we won't revolt against the government. I try to explain but they still insist and say, ”But you guys still should have done something.” That makes me a little sad.


In North Korea, there's a system of monitoring each other. So if one person says something bad, they'd get reported right away and taken.

Jeongyol: In South Korea there were a lot of civil riots so they ask why we didn't do anything in North Korea.

Joy: But it's a very different situation.

Jeongyol: The system doesn't allow it.

Dasom: 

What also made me uncomfortable was if I did something wrong, people would blame it because I'm North Korean.


They say things like, “It's because she's North Korean.” That made me upset. Other people say bad things and make mistakes too. But because of one mistake they say all North Koreans are like that and that I wouldn't know things or be able to do things because I'm from North Korea.


I hated hearing that so I wouldn't tell anyone that I was from North Korea.

Inside North Korea: People still suffer legacy of pandemic-era controls

June 20, 2025

The path to freedom is harder than ever. But the North Korean people haven’t given up. Join us this World Refugee Day in offering a way forward.

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Photo: Reuters

During the pandemic, the regime took every opportunity to tighten its control under the guise of stopping the spread of COVID-19. Borders were sealed and reinforced, isolating the country and its people to an unprecedented extent. Trade was cut off, and the jandmadang—the markets that we’ve long highlighted as hotspots of change—were decimated. 

Although the pandemic feels like history, the situation remains difficult as North Koreans recover from their most challenging period for a generation.

Information from inside the country has become increasingly difficult to obtain these last few years. But a landmark 2024 report from Human Rights Watch has offered some visibility into North Korea’s intensifying repression and the increased challenges North Korean people have faced. 

Decimated Market Activity

“The prolonged border closures and restrictions on movement in-country have decimated the market activity that has become essential for the general population to access basic necessities.”

– Tomas Ojea-Quintana, then special rapporteur on the situation of human rights in the DPRK in March 2022 (via Human Rights Watch)

When North Korea’s socialist economy collapsed in the mid-1990s, triggering widespread famine, ordinary North Koreans negotiated their own survival through illicit trade and smuggling. Grassroots marketization was leading to opening and change in North Korea, centered around the markets—the jangmadang.

But when the regime closed its borders in 2020, almost all trade was cut off.

Human Rights Watch shares that according to official records, by 2021 North Korea was importing only 6% of what it had been importing in 2011—a staggering decrease. But these numbers still fail to fully capture the lives and needs of ordinary North Koreans, a sentiment echoed by the former North Korean traders that spoke with Human Rights Watch:

“There was a large but unmeasurable gap between what official trade numbers show and the quantities of products ordinary North Koreans need in their daily lives. This gap, previously narrowed by informal trade, became huge when informal trade and economic activity was almost completely choked off starting in 2020.”

Intensified Border Security

We found a 20-fold increase in the number of new guard buildings or facilities since 2019, with a total of 6,820 facilities placed near new or improved fences… [and] almost 500 kilometers (over 300 miles) of new fences…”

– Human Rights Watch

Through satellite imagery analysis, Human Rights Watch reviewed 321 kilometers, or roughly one-quarter of North Korea’s northern border, to compare security measures from before and after the pandemic. 

Map of 6 areas analyzed along 321km in North Korea's northern border

Prior to 2020, approximately 230 kilometers (71%) of the 321 kilometers analyzed were fenced. But in the years since, multiple layers of fencing have been newly constructed, along with new and upgraded guard posts. Based on 2023 satellite imagery, there is now a staggering 743 kilometers (over 460 miles) of fencing within the 321 kilometers analyzed.

Along with infrastructure, in August 2020, the North Korean government created 1-2 kilometer “buffer zones” along its border with China, and instructed guards to “unconditionally shoot” on sight any person or wild animal entering the zones without permission, as “the [COVID-19] pandemic is being spread through air and items.” There were reports of at least 14 people being shot and killed between September 2020 and July 2022.

Human Rights Watch spoke with Young Mi, a former herbal medicine trader in contact with a relative in North Korea, to hear how the extreme restrictions had affected life in border areas:

“It is more the emotional environment and fear more [than the actual physical barriers] … [My relative] is scared to leave because of… a general sense of terror much stronger than a bullet or a wire fence.”

Starvation and Food Insecurity

North Korea is one of the poorest countries in the world and the government has persistently struggled to ensure food security, adequate childhood nutrition, and access to medicine.”– Human Rights Watch

Chronic oppression in North Korea has created one of the most impoverished countries in the world. A 2023 UN report estimated that 46% of the population face food insecurity. Those 12 million North Koreans aren’t just numbers, but people like Eunju.

Eunju escaped from North Korea in 1999, fleeing starvation during the “Arduous March,” a propagandized name for a period of widespread famine.

“When the Arduous March began, rations from workplaces were nearly cut off. At first, we managed by selling household belongings or trading them for food, but eventually, there was nothing left to exchange. People would sigh, saying, ‘We can’t even trade our empty house for a single block of tofu.’

When spring arrived, we ate every kind of wild plant we could find, even peeling bark off pine trees, boiling and pounding it for days to make it edible. Although I managed to survive, death was everywhere. Some consumed nothing but wild plants and died from poisoning. Some were shot by soldiers while trying to steal corn from farms. Some were publicly executed for slaughtering and eating a cow. Some were orphaned street children, beaten to death for trying to steal food from others.

People lost their lives in different ways, but in the end, they all died trying to survive. The root cause was the same—severe food shortages.”

In 2021, Kim Jong Un urged the people to “wage another more difficult ‘Arduous March.’” Yet the regime continued to restrict cross-border trade and prioritize weapons development, all while neglecting domestic food production.

In the report from Human Rights Watch, Jiro Ishimaru, the director at Asiapress, shared that “In 2021, there were reports of people with disabilities and older people dying of starvation... after over three years of extreme difficulties, in April and May, there was a spike in reports of whole families and ordinary people dying of starvation in urban areas near [North Korea’s] northern border.”

Crackdowns on Foreign Media

“Simply watching [foreign] media content can result in a sentence of forced labor of over 10 years in a forced labor prison camp… Public executions of offenders are permitted, evidently to increase a sense of fear and alarm among the population”

– Human Rights Watch

The near-absolute control of information and media is one of the key ways that the regime disempowers and represses North Korean people. During the pandemic, it imposed several new laws that increase the severity of punishments for being caught with foreign media, and go as far as to restrict how individuals can express themselves.

Human Right Watch outlines the main additions:

  • Reactionary Ideology and Culture Rejection Law (December 2020) “bans people from smuggling, viewing, and distributing ‘reactionary’ and ‘anti-socialist ideology and culture’”
  • Youth Education Guarantee Law (September 2021) “bans young people from copying foreign culture and reorients them to a ‘socialist lifestyle’”
  • Pyongyang Cultural Language Protection Act (January 2023) “permits the authorities to punish people for using South Korean intonations or slang”

Offenders could be sentenced to 6+ years of hard labor, or “if the severity of the crime is deemed high,” the death penalty.

The timing of these new laws is no coincidence. As North Koreans face a reality that is increasingly distant from the propaganda they’ve been told to believe, foreign media has the potential to further erode the regime’s legitimacy and control.

Our North Korean friend, Yulseong, shared how foreign media impacted his perception of the the regime and his ultimate decision to leave in 2018:

“I was introduced to music and movies from other countries through my friends. For movies, I loved James Bond and other Hollywood films. While watching them, I realized that North Korea was truly a poor country, and it made me want to leave as soon as possible.

For songs, I listened to ‘Bingo’ by Turtles, ‘Pure Love’ by Koyote, and music by Jatanpung. Seeking out songs about life and love is a basic human desire. Even if people fear punishment, that desire cannot be suppressed. That’s why, even today, I believe many North Koreans continue to watch foreign content.

Lack of Access to Healthcare

“The DPRK Socialist Constitution and the country’s Public Health Law provide for free medical care to all citizens. In reality, medical supplies and medication are unavailable to most North Koreans and only those who can afford to purchase them on the private market.”

– Human Rights Watch

North Korea’s defunct healthcare system is another example of how the regime’s constraints create unnecessary hardship for North Korean people. The majority of the country’s public health system collapsed along with North Korea’s socialist economy in the 1990s. In the aftermath, the regime only prioritized hospitals in areas like Pyongyang, leaving ordinary North Koreans to fend for themselves.

According to a 2017 UN report, an estimated 33% of the population (8.4 million people) had limited access to health services, including 50% of people in rural areas.

Human Rights Watch spoke with a former North Korean doctor and nurses who escaped after 2014, who shared that, “most local clinics were only capable of diagnosing basic diseases and setting broken bones, and had barely any working tools, supplies, medicine, or electricity… medical workers relied on market activity and what their patients gave them to eat to survive.”

For our North Korean friend Lily, the most frustrating part was that all this suffering was preventable.

“When my older sister, Hye-Joo, developed acute appendicitis, there was no emergency line to call, or cars or taxis to transport her to the hospital. We loaded her onto a cart that was meant to carry produce, moving at a terribly slow pace.

Desperate to ease my sister’s pain, we exhausted every resource we had. Any surgical or medical equipment a patient needs has to be provided by the family. Gauze, painkillers, blankets–even food and bribes–may be necessary for an operation. Even then, severe shortages made it impossible to fully prepare. The surgery was performed with minimal anesthesia and makeshift sterilization. Later, my sister told me she had felt the knife cutting into her skin, and heard the doctor’s orders during the surgery.

What should have been a simple and safe procedure was a traumatic, life-threatening experience.”

Impact on this Issue

In the face of enormous challenges, we cannot be discouraged, because this work is more important than ever. 

There are still things we can and must do to strengthen forces of change. LiNK is one of the few groups still running rescue operations in the underground railroad. We’re cultivating and partnering with North Korean activists and storytellers who are leading efforts to raise global awareness for this issue. And we’re ambitiously expanding our Information Access Programs, devising new strategies and pathways to get information and technology inside North Korea to empower the people.

Join us in reaffirming our commitment to a free North Korea.

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Change has never been a linear process. But one thing we can always be certain of is the resilience and strength of the North Korean people.

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