A Little Story about How the Media Gets North Korea Wrong
The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.
Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:
On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”
The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.
It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.
So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.
So, why did this happen?
Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.
Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.
On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.
[Post edited on 2016-04-11 for clarity and accuracy]
39 North Koreans Now Free | Liberty In North Korea’s 2024 Annual Report
We’re excited to share LiNK’s 2024 Annual Report — a celebration of the work we accomplished together in 2024, and as a movement over the past two decades.
Read the full 2024 Annual Report here
2024 Impact Highlights
Our Work Towards Liberty in North Korea
- Refugee Rescues & Resettlement Support: Helping North Korean refugees reach safety and freedom, and gain stability and independence during the first years of their new lives.
- Empowering Resettled North Koreans: Working with resettled North Korean refugees to support their success and develop their capacity as agents of change.
- Increasing Information Access for North Koreans: Researching, innovating, and developing initiatives to empower North Korean people inside the country with greater access to information and technology.
- Changing the Narrative on North Korea: Focusing on the stories of the North Korean people and mobilizing a global movement of support for this issue.
Note from our CEO
North Korean Refugee Rescues & Resettlement Support
LiNK is one of the few groups that still operates in the underground railroad, forever changed by the effects of the pandemic. Our field team continues to navigate a more difficult operating environment, amidst increased restrictions and surveillance in China.
In 2024, we’re grateful to have welcomed 39 North Korean refugees and their children to freedom. As we regain momentum with rescues, our team is committed to finding ways to make rescue missions safer, reduce costs, and diversify our routes to build up the resilience of our networks.
Once North Korean refugees begin their new lives, LiNK journeys alongside them through this crucial period of transition. Whether this looks like financial assistance, home visits, or connecting people to resources and services, we help ensure a smoother, more successful resettlement experience.
- 39 rescued
- 35 newly resettled
- 140 supported
Empowering Resettled North Koreans
When North Korea is finally free, North Korean people themselves will be the ones to determine the future of their country.
As we work towards that day, LiNK invests in building the capacity of North Koreans to succeed in resettlement, reach their goals, and lead change. We identify current challenges in the defector community and develop programs to address gaps in career, education, and skill-building opportunities.
As North Koreans become leaders on campus, in their workplaces, and in their communities, it also develops their potential as agents of change on this issue. We’re already seeing the next generation of North Koreans spearheading progress with their unique talents — writers sharing their stories with global audiences, tech-savvy engineers developing information access strategies, entrepreneurs creating more opportunities for North Koreans in business, and activists speaking about North Korean human rights at the highest forums of international policy and diplomacy.
- 208 empowered through our programs
Increasing Information Access for North Koreans
North Korea is one of the most physically and digitally isolated countries in the world. By controlling what North Koreans see and hear through propaganda, the regime disempowers them from making informed choices or scrutinizing the government. Increasing the people’s access to outside information and technology is therefore one of the most effective ways to accelerate forces of change and opening.
LiNK’s Information Access Programs (formerly known as Labs) explores this opportunity with three key areas of impact — creating and curating content tailored to the interests of North Koreans, developing technologies with built-in security to protect users, and devising strategies to increase the flow of information into North Korea.
In 2024, we grew our small Information Access Programs (IAP) team and laid the foundation for ambitious expansion in 2025.
- 2 technology projects
- 1 digital security research project
- 52 North Korean defector collaborators
- 4 media features broadcast into North Korea (via Radio Free Asia and Voice of America)
As always, we are limited in what we can share publicly to protect end users, partners, and the projects themselves.
Changing the Narrative on North Korea
For decades, North Korea has been defined by dictators, politics, and security threats. Media outlets often perpetuate the narrative of a distant and hopeless country, playing right into what the regime wants — to stymie change and distract from the real story, the North Korean people.
LiNK empowers North Koreans to redefine and humanize this issue through their stories. We partner with them to create original media, as well as work with international media outlets to foster a people-centered approach to reporting.
Today, we see a broader narrative on North Korea that highlights forces of change and invites international audiences to join us in taking action. North Koreans themselves are now leading the charge, creating their own documentaries, books, digital media, and art to rewrite the future of North Korea — one where every man, woman, and child is free.
- 11,586,504 reached online
- 2,923 reached in-person
20 Years of Impact on the North Korea Issue
- 1,382 North Korean refugees rescued
- 1,245 resettled in South Korea
- 37 resettled in the U.S.
- 1,101 empowered through our programs
- 46.6 million people reached online
- 350,000+ people reached in-person
- 1,273 total media mentions
- 1000+ LiNK Teams worldwide
"I am sending my congratulations to LiNK on its 20th anniversary. Few groups have done as much for North Koreans… Its long history is remarkable: many people have been discouraged by the lack of spectacular success, while LiNK has continued its operations, doing what was possible, often on a small scale. Such persistence is rare and commendable.
Most likely, North Korea will remain a challenge for a long time, and its people will need all kinds of support, including the assistance LiNK is providing. I wish LiNK continued success in its important work.”
– Andrei Lankov, historian, professor of Korean Studies at Kookmin University, author of The Real North Korea
