A Little Story about How the Media Gets North Korea Wrong
The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.
Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:
On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”
The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.
It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.
So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.
So, why did this happen?
Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.
Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.
On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.
[Post edited on 2016-04-11 for clarity and accuracy]
Liberty In North Korea’s 2025 Annual Report
Helping North Korean People Win Their Freedom
We’re excited to share LiNK’s 2025 Annual Report—a celebration of the work we accomplished together alongside a global movement of support for the North Korean people.
2025 Impact Highlights
- 17 rescued
- 22 resettled
- 122 supported in resettlement
- 144 empowered through LiNK programs
- $4,214,232 raised
- 11,833,136 reached ONLINE
- 2,746+ reached IN-PERSON
- 7 information access projects
Read the full 2025 Annual Report here
Our Work Towards Liberty in North Korea
- Refugee Rescues & Resettlement Support: Helping North Koreans refugees reach safety and supporting them as they rebuild their lives in freedom.
- Empowering Resettled North Koreans: Investing in the capacity of North Koreans to succeed and work towards changing the future of their country.
- Increasing Information Access for North Koreans: Developing and distributing tailored technology and content to help North Koreans access more uncensored information more safely.
- Global Awareness & Advocacy: Amplifying North Korean refugee voices to reshape how the world sees this issue and mobilize a global movement of support.
Note From Our CEO
It's been 20 years since my first visit to the border of North Korea and China.
To this day, I vividly remember Stitch—a 6-year-old boy I met on that trip, just days after his parents were caught and repatriated to North Korea. I still remember the silly faces he made at us as we were leaving the shelter that night. Perhaps it was a way to hide a grief he couldn't yet understand, or maybe he was just being a little boy. Later on, I thought about his mother. I couldn't begin to imagine how she must have felt being forced back across the border to a fate unknown, wondering if she would ever see her son again. That night changed everything for me. And for the last two decades, it has never let me go.
This past year, as I reflected on stories like Stitch’s that have stayed with me over the years, I was reminded that the urgency on this issue has not diminished.
Life inside North Korea remains profoundly difficult. Last year, in a follow-up to a landmark UN human rights report on North Korea from 11 years ago, it was found that “since 2014, control by the Government over its citizens has tightened increasingly. Under laws introduced since 2015, citizens have been subjected to increased surveillance and control in all parts of life. No other population is under such restrictions in today’s world.”
The regime continues to maintain near-total control through pervasive surveillance, arbitrary detention, torture, forced labor, and the increased use of public executions. All of this is happening while our attention is understandably pulled toward other crises at home and abroad. But just because it isn't in our daily newsfeed doesn't mean it isn't happening in North Korea every single day.
In 2025, the North Korean human rights movement faced its greatest crisis in decades. NGOs vital to the movement and on the frontlines—rescuing refugees, sending information into the country, and documenting abuses—were forced to downsize or potentially shut down due to a sudden collapse in funding and dramatic shifts in policy. According to reports, the North Korean government was watching all of this closely. They saw the weakening of these NGOs as a strategic advantage.
And yet, in the face of these challenges, your support made it possible for us to launch an emergency campaign to raise funds for four frontline organizations fighting to survive, while continuing our own work in these areas.
Together, we brought 17 North Korean refugees to freedom, and celebrated the milestone of our 1,400th rescue. Each one required navigating a landscape that has grown more difficult every year with China’s rapid expansion of biometric security systems and AI-enabled surveillance. On the other side of that journey, 22 people were newly resettled and began rebuilding their lives, while our team continued supporting 122 individuals in their resettlement.
We invested in 144 North Korean storytellers, advocates and leaders through our programs, equipping them with scholarships, language skills, leadership and advocacy training, and a community that believes in them. Two Advocacy Fellows traveled across the country, speaking at universities and Fortune 500 companies and meeting with congressional offices on Capitol Hill. Scholarship recipients completed graduate programs and are going on to shape policy: one recently received a fully-funded PhD offer; another will begin teaching international relations in Tokyo this spring. These are not just personal victories but the emergence of leaders who are working to change the future of their country.
We also made a significant bet on something we believe could irreversibly change the course of this issue: technology designed specifically for the North Korean context. We advanced seven information access projects last year, with the support of 68 North Korean defector collaborators helping us develop and test tools that give citizens safer access to far more uncensored information than a single thumb drive could ever carry, alongside digital security tools to protect them from the regime's surveillance. These are significant advances. But they are only the beginning.
We are so grateful for the ways you have shown up and supported the North Korean people year after year. This work belongs to all of us—and none of it would be possible without you.
As a North Korean friend reminded us last year, “Freedom is not given, but it is something we can achieve.”
Thank you for your shared belief in this vision. Together, we can see it happen in our lifetime.
With unwavering hope,
Hannah Song
CEO, Liberty in North Korea
Refugee Rescues & Resettlement Support
While escape from inside North Korea remains almost impossible, there is an urgent need to help North Korean refugees hiding in China, many who have been living in uncertainty for years. Liberty in North Korea ensures a safe and dignified pathway, without cost or condition, for North Korean refugees who make the brave decision to seek freedom.
In 2025, we’re grateful to have welcomed 17 North Korean refugees and their children to freedom, and celebrated the milestone of our 1,400th rescue.
On the other side of the rescue journey, LiNK helps North Koreans rebuild their lives with a strong foundation. Based on need, our team connects them to resources and services, conducts home visits, and provides financial assistance.
- 17 rescued
- 22 newly resettled
- 122 supported
“Up until the very last moment before leaving home [in China], I was terrified and hesitant. I was afraid of being arrested and worried about my family back in China. Now that I'm in South Korea, I realize I would have regretted it if I hadn't left. Living in freedom with ID feels like a dream. I'm excited to get vocational training, find a job, and adapt to South Korea well!”
– Won-mi, rescued in February 2025
Empowering Resettled North Koreans
North Korean refugees have unlimited potential, but they do not face an even playing field after arriving in South Korea or the US. We identify current challenges faced by resettled North Koreans and invest in their success through education, skill-building, and leadership opportunities.
With the right support, North Koreans consistently prove their potential and become key players in driving change. They’re reaching their academic and career goals, sending money and information back into North Korea, and building global understanding and support for this issue. This next generation of North Korean leaders, entrepreneurs, storytellers, and advocates will be the ones to determine the future of their country; LiNK’s programs grow their capacity and partner with them as agents of change.
- 144 empowered through our programs
“LiNK’s program has helped me organize my thoughts and see my story as valuable. Seeing how others gain comfort or courage through my story, I feel that my difficult experiences have become meaningful points of connection. The storytelling and presentation training I received has allowed me to speak with responsibility rather than fear.”
– Ree Ha Kim, LESP participant
Increasing Information Access for North Koreans
North Koreans live in one of the most closed and limited information environments in the world. To protect the effectiveness of their propaganda, the regime tries to maintain a complete monopoly on information and ideas inside the country. Their narratives emphasize the outside world as being dangerous and the threat of war as imminent, justifying the dictatorship and its draconian restrictions.
Increasing the North Korean people’s access to uncensored outside information is therefore one of the most effective levers for change in the country.
Liberty in North Korea works with North Korean defectors and engineers to develop tailor-made technology and content to help people inside the country access more information more safely. Empowered with the truth, North Koreans gain resilience against the regime’s propaganda and are emboldened to scrutinize the government, imagine a different future, and build pressure for change and opening.
- 7 technology projects
- 68 North Korean defector collaborators
- 80,000+ lines of code written
“This will have a major impact on the people of North Korea… Right now, because of the new law punishing so-called ‘non-socialist behavior,’ morale is very low. But if this program spreads inside North Korea, it will help people regain confidence.”
– Anonymous North Korean user tester
*In order to protect end users, partners, and our projects, we are limited in what we can share publicly.
Global Advocacy and Awareness
For decades, North Korea has been reduced to a caricature—part threat, part joke. Dictators and geopolitics dominate headlines, making the country seem hopeless and unchanging. The global community’s inattention and inaction has only helped the regime to maintain the worst dictatorship on earth.
Liberty in North Korea partners with North Koreans to build an alternative narrative focused on their perspectives, resilience, and potential. Our objective is to reshape how the world sees and responds to North Korea, increasing pressure on governments to act and mobilizing the support that the North Korean people deserve.
Participants from LiNK’s programs have gone on to contribute to South Korea’s policy towards North Korea and engage at the highest levels of international politics, including at the United Nations Security Council and in the Oval Office.
- 11,833,136 reached online
- 2,764+ reached in-person
“As an Advocacy Fellow, I discovered new parts of myself, built confidence, and learned lessons that changed the way I see the world and my own story… With these lessons as my guide, I plan to stay dedicated to the cause of North Korean human rights and remain closely connected with the people I’ve met, building a lasting bridge of solidarity together.”
– Hannah Oh, 2025 LiNK Advocacy Fellow
