A Little Story about How the Media Gets North Korea Wrong

The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.
Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:
On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”
The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.
It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.
So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.
So, why did this happen?
Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.
Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.
On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.
[Post edited on 2016-04-11 for clarity and accuracy]
The 2019 LiNK Advocacy Fellows: North Korean Defectors Raising Their Voices

Meet the new class of LiNK Advocacy Fellows! They are already adjusting to life in the U.S. and learning how to become stronger storytellers and better advocates. All four of the AFers have incredible stories they want to share with the world. Here’s a little bit about each of them and what they hope to accomplish during the fellowship! Stay tuned for updates throughout their time here!

Joy
Joy was born in 1991 in Musan, North Korea and escaped when she was 18 years old. When she reached China, the broker who had helped her escape demanded that Joy repay her immediately for her assistance. When Joy couldn’t afford to pay, the broker took her from village to village, trying to sell her as a bride.After three humiliating days, an older Chinese farmer paid $3,000 for her. She tried to find a way to escape but soon became pregnant with the man’s child and gave birth to a daughter.
In 2013, Joy was introduced to LiNK’s network in China and was finally able to reach safety. She is now a university student studying social work in South Korea and wants to dedicate her life to helping families. “I want to be able to share my story in English without a translator’s help. I want to communicate freely and express my thoughts and ideas with others. When I return to South Korea in late November, I want to be able to look back at my time in the U.S. and feel empowered and proud of my work.”
Read more about Joy’s story here.

Ilhyeok
Ilhyeok is from Saetbyeol, North Korea and was born in 1995 at the start of the famine. Growing up, Ilhyeok often missed school to help his family make ends meet by fishing and farming. In order to feed the family, Ilhyeok’s father became a broker who helped defectors living in South Korea send money to their relatives inside North Korea. But when Ilhyeok was only 12, his father was caught and imprisoned for illegally owning a Chinese cell phone. Even after he was released, the authorities kept the family under close surveillance.
Well aware of the risks they would face if they tried to escape, but dreaming of a brighter future, one night llhyeok’s father suggested that the entire family leave their homeland in search of a better life. They fled that very night, and after a long and difficult journey made it to South Korea in 2011.
Ilhyeok is now a senior Political Science and Diplomacy major at Hankuk University of Foreign Studies in Seoul and wants to work for the United Nations one day.“I want to improve my English skills because it is the international language. I want to be able to communicate with everyone so that I can raise awareness about what’s happening in North Korea. And I also want to meet new people from different backgrounds.

Dasom
Dasom was born in 1993 in Gangwon Province, North Korea. When she was seven years old, her family relocated to Hamgyung Province. Before Dasom was even born, her grandfather had been accused of being a spy and was taken away that same day, never to be seen again. Because of North Korea’s system of collective punishment, her grandfather’s alleged crimes severely restricted the jobs she could get after graduating high school. Dasom had no other choice than to join a workers’ group doing manual labor for the government.
After being sexually assaulted at work, Dasom vowed to leave North Korea. She escaped with the help of a North Korean broker but was almost sold to a Chinese broker upon reaching China. Fortunately, a group of North Korean defectors she met connected her with LiNK and she was rescued soon after. She resettled in South Korea in 2014 and dreams of becoming a florist.“I want to be able to look back after the AF program ends and reminisce on all the good memories. I also want a lot of people to remember my story and who I am as a person.”

Jeongyol
Jeongyol was born in 1998 and grew up in Pyongsong, close to North Korea’s capital city Pyongyang. Jeongyol’s father began teaching him math at a young age and by elementary school, he had mastered the middle school math curriculum. In high school, his extraordinary abilities earned him a spot on North Korea’s team for the International Mathematical Olympiad (IMO). In his first IMO in Colombia, Jeongyol won the silver medal. He went on to win the silver medal at the next three IMO competitions.
His success brought the attention of the North Korean government and they offered him a job. He asked for a deferral until after he was finished with his IMO competitions, but realized he’d eventually be forced to work for the regime. At 18, Jeongyol knew that the international competition in Hong Kong would be his last opportunity to defect while abroad. On the last day, while everyone was packing up to return home, he snuck out of the hotel and sought asylum at the South Korean consulate where his dramatic defection made international news.
Jeongyol resettled in South Korea in 2016 and is now a freshman at Seoul National University.“I want to meet people from diverse backgrounds and learn from them. I also want to share my story with as many people as possible.”