A Little Story about How the Media Gets North Korea Wrong

The North Korean government did not tell the people to prepare for another famine, but you probably saw headlines like this in the last week.
Here's how a mere mention of the 'arduous march' in the North Korean state media blew up and was incorrectly reproduced by media around the world in the space of a couple of days:
On March 28th, an essay by two North Koreans, Park Ok-kyoung and Choi Yoo-il, was published in the Rodong Sinmun (North Korea’s main paper). It included a passage, which roughly translates to “The road of the revolution is long and tough. There may again be times that call for chewing grass roots during an arduous march, and times that call for fighting the enemy single-handedly on a far-flung island...but we have to keep our single-minded loyalty for our dear marshal to the very end even if it costs our lives...”
The reference to the 'arduous march', the same term used to label the North Korean famine of the 1990s, caused a lot of excitement. But the term predates the 1990s famine. The original ‘arduous march’ was actually in 1938-39. It was a supposedly tough period of time that Kim Il-sung's band of guerrilla fighters had to 'march' through to victory in their fight against the Japanese occupiers. This tale credits Kim Il-sung for the defeat and is a classic 'struggle through adversity to final victory' type of story. So when times got tough in the 1990s, the official propaganda machine kicked in and framed it as a national struggle through adversity on the way to a final victory.
It was also about maintaining autonomy in the face of external threats, which was the context for this piece. The piece was meant to build up to the Party Congress in May, which is a massive political event that requires 'ideological preparation of the masses'.
So did the North Korean government tell the North Korean people to prepare to chew grass to survive another famine? Or to prepare to fight the enemy all by themselves on a far-off island? Not particularly. They basically said that the North Korean people must stick with their leader, even if things get tough, and all shall be overcome. And it also wasn't written in the name of Kim Jong-un (that would make it more of a story), but in the name of two individuals writing for the paper.
So, why did this happen?
Far too few journalists can read Korean, let alone know how to read and interpret North Korean propaganda. But there's a lot of international appetite for stories about North Korea. So once a piece like this gets out that makes sense to journalists with a peripheral awareness of North Korea, it is easy for it to bounce around the global media echo chambers, getting picked up by many outlets without any accuracy check on the interpretation.
Furthermore, the North Korean government isn’t going to come out and correct it. Here's where there is some truth in the statement "when it comes to North Korea news, anything goes." At this point it becomes something that ‘happened’ without actually happening.
On a brighter note, thanks to the deeper economic and food security resilience built up by the bottom-up marketization, private-plot farming, and linkage to the Chinese economy, a recurrence of a famine on the scale of the 1990s is extremely unlikely in North Korea now.
[Post edited on 2016-04-11 for clarity and accuracy]
5 Reasons Why Being a Field Coordinator Is Awesome
Being a field coordinator is a difficult, but incredibly rewarding job and we always come to treasure the unique and life-changing experiences we have during our time in the field. To give you some insight into what this job is like, here are the five best things about it.

Getting to know the refugees
This is by far the most amazing part of what we do. When refugees come under our care, we form strong bonds with them. Despite the vastly different stories and personalities, through our conversations, we see the common thread of remarkable perseverance and will to survive in each of the North Koreans we rescue. All of them have hopes for the future and many of the things we learn about our friends can be emotional, further strengthening our bond. We focus so much of our energy on providing food, clothes, shelter, time to rest for these refugees who have been through so much. When it comes time for them to leave, they do so with so much gratitude and strength. We believe getting to know them creates a strong relationship between the refugees and LiNK so that they feel comfortable reaching out for additional services after resettlement.

Seeing how refugees have changed post-resettlement
In Southeast Asia, the North Korean refugees we assist are still en route to their resettlement destination and are still not completely at peace. They are often nervous, anxious, and trying to process being in a world completely unfamiliar to them.
When we have the opportunity to travel to South Korea to meet with them once they have resettled, it’s always gives us a rush of anticipation because we get to see how they have changed. One particular memory we have from one of these trips is of visiting a noraebang (a Korean karaoke room) with resettled refugees. To watch them having fun was very moving. Sometimes, the simple fact that they look happy and safe is more than enough to make this job worth it.

Introducing refugees to the supporters who funded their rescues
The concept of a complete stranger donating several thousand dollars to a person in need they have never met is a completely foreign concept to many North Koreans. They are often astounded and moved that a person thousands of miles away would do something so selfless. With each refugee that comes through, we always make sure to introduce them to the person or group that helped fund their rescue, explaining who they are, where they’re from, how they found out about North Korea, and why they donated. It’s a moment when two worlds meet and the refugees often write thank you cards to donors to express their gratitude.

Observing how refugees interact with technology
It’s interesting to observe how sudden exposure to a world of technology affects a person who hasn’t grown up with it. One middle-aged refugee was hesitant about taking a photo with his head turned to the side because he thought the North Korean government had the technology to turn heads in photos and thus find out his identity. In contrast, we have also seen a North Korean child begging his mom as soon as the group arrived to turn on the TV so he could watch cartoons. The family had been well-off enough to be able to expose their son to foreign media at a young age even inside North Korea.
It’s a fascinating experience to show refugees Google Maps views of their hometowns. It’s just a simple bird's eye view, but the way their eyes light up and their fingers trace the roads to their homes, circle their schools, train stations, and marketplaces, is so visceral for them. It’s a contemplative moment for us—these people have left their country because of reasons that made life in North Korea miserable or unlivable. Despite that, North Korea is HOME and still filled with memories, both good and bad, of their childhood, family, and the simple pleasures of life—chatting with neighbors, holiday memories of gifts and special foods, and weddings.

Breaking the ice with delicious food
The first meal with every group is always quiet because we’re all meeting each other for the first time. So we always make it a point to ask about special foods the refugees had in North Korea or on the journey down as an icebreaker. Afterall, who doesn’t love talking about food? It’s true for North Koreans as well - everyone loves giving input on regional differences in preparing holiday meals, comparing market prices on fruit and produce, or complaining about the food not matching their tastes on their journey down.
We want to make sure the North Korean refugees are able to eat as much as they can to be strong enough for the remainder of their journey so we’ve made it a point to find out what foods fit best with their palates. For many of them, this journey is the first time they’ll have experience some tastes or seasonings (like cilantro) and it can come as a shock to them. It’s fun to think about what foods they would like—Yogurt? Chinese-style buns? Noodle soup? Fried rice with a fried egg on top is an all-around crowd pleaser.
Soon after the first meal, the refugees will have lively discussions about the delicious foods they ate in North Korea and when they were available. One mission, we brought out persimmons as dessert—it initiated a 20-minute discussion on the merits and differences of persimmons eaten in North Korea versus the ones bought in Southeast Asia.
Being a field coordinator is filled with many unique moments and this list summarizes just a few of them. And yes, though it is challenging at times, it’s the refugees who we are most excited to serve. We love sharing our experiences with them. No one group or mission is the same and that keeps our job exciting, varied, and dynamic.
Want to be our team in the field? Apply to be our next field coordinator!