How Has the Kim Family Held on to Power So Long?
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“This question is fundamental. To understand where we are and where we might be heading, we have to understand where we’ve come from.” – Sokeel Park, LiNK CSO
The North Korean regime is the world’s worst dictatorship, an extreme remnant of 20th century authoritarianism that has stretched across eight decades and three generations of the ruling Kim family. The regime’s all-encompassing system of control constrains the North Korean people’s agency and potential, resulting in an enforced poverty which includes physiological, material, social, informational, and cultural deprivations.
It is not easy for dictators to maintain power for long. During the Kim family’s rule, the world has seen the rise and fall of dozens of other dictatorships. Through many periods of global change and internal instability, they’ve managed to maintain power not by sheer force or luck, but through an array of adaptive strategies. But when the media portrays Kim Jong Un as crazy or irrational, it undermines our understanding and approaches to try to undermine that dictatorship.
There is a formula to their approach, and if we can understand it, then we can counteract it.
The Four Ways Dictators Lose Power
Historically, the fall of dictators can be attributed to four factors. By looking at each of them, we can see how the ruling Kim family has strategically avoided these fates.
1. Military Defeat/International Intervention
An external country or force intervening and overthrowing a dictator through military defeat.
2. Elite Challenges
An internal challenge emerging from within the country’s top political or military circles, forcibly removing the current dictator by assasination or a coup d'état,
3. Popular Uprising
An internal challenge from below, where a mass movement forces a change in leadership. In some cases, parts of the elite may join the side of the masses.
4. Death in Office
The death of the current leader, opening up an opportunity for someone else to assume control and end the dictatorship or make significant changes.
Threat #1: Preventing Military Overthrow
To prevent an external power from overthrowing their dictatorship, the Kim family first needs a strong deterrent against military force. The vast majority of mainstream news coverage of North Korea focuses on one thing: nuclear weapons. Having nuclear weapons and being seen as potentially willing and able to use them is arguably the most effective way to deter a military intervention from the outside.
Second, the Kim family has strategically managed their relations with countries like the Soviet Union / Russia, China, the United States, and South Korea. They go back and forth between periods of warmer and colder relations, effectively balancing opportunities and risks to gain support while preventing too much external influence. It’s unlikely that the Kim family has ever really trusted any of these external powers, even those that are sometimes labelled as “allies”.
Threat #2: Preventing Elite Challenges
Historically, the position of dictator can be very tempting to others within the leadership’s orbit, from competing family members to senior politicians or military leaders. To prevent anyone from building too much power and becoming a threat, the ruling Kim family carefully manages elite politics, alternating between demoting, promoting, and purging top officials.
On top of that, cross-layered surveillance between different institutions also keeps potential challengers under surveillance and in check, and prevents any one person or group of people from launching a challenge for power.
Threat #3: Preventing Popular Uprisings
The next scenario that the regime must prevent is a popular uprising.
A common conception of North Korea is that if the people wanted to rise up and revolt, they would have, and so they must be brainwashed or bought into the regime’s ideologies. While the latter may be true to some degree, it's difficult to fully grasp the extent to which the government’s system of control deprives people of their agency and potential and prevents them from challenging dictatorial rule.
North Korea is the most closed country in the world. The regime has forcibly cut off North Koreans from the rest of humanity, which serves as the baseline for their control. This centers everything—social structure, daily life, resources, information—around the regime, and eliminates sources that could undermine or threaten their authoritarian rule.
Laying the Foundation: Kim Il Sung’s Half-Century in Power
Kim Il Sung was 33 years old when he was installed into power by the Soviet Union—very young in global politics at the time, when most leaders were in their 50s and 60s. This historical happenstance has ended up being a key factor in the longevity of the Kim family’s control.
From his rise to power in 1945 to his death in 1994 at the age of 82, Kim Il Sung had 49 years to mold North Korea’s politics and systems in his image. During this time, he laid the foundation for hereditary succession by:
- Centralizing power around this dictatorship.
- Building a cult of personality around himself and his direct lineage: propaganda and myth-making that legitimized the Kim family as the only North Koreans worthy to lead the country.
- Purging anyone who could have been an alternative leader.
When it came time for Kim Jong Il to assume power, and the Kim Jong Un after that, decades of preparation smoothened the transition.
Now, after three generations of the Kim family, it would be very difficult for anyone else, even among the upper elite, to try and take power. Even if someone did manage to depose the current dictator, they would have to contend with not just managing the power vacuum, but the ideological void left by decades of propaganda and mythmaking that surrounded the Kim family.
Without the legitimacy that had been set up by the Kims, a new leader would likely find it difficult to maintain power for long. This is something that North Korean elites understand, which further discourages any rival officials from challenging the current regime.
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We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
