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How North Korean People are Changing North Korea

March 21, 2022

Sometimes this issue seems hopeless. But we believe that all North Koreans can achieve their freedom in our lifetime. Here’s why.

A flowchart showing the various ways that change occurs in North Korea.

For decades, the North Korean people have been deprived of their basic human rights and potential. The regime has maintained control through a system of imposed isolation, relentless indoctrination, and brutal repression, creating one of the most closed societies in the world. The result is an all-encompassing enforced poverty, including material, physiological, social, informational, artistic, and spiritual deprivations.

In 2014, the United Nations Commission of Inquiry on Human Rights in North Korea concluded: “The gravity, scale and nature of these violations reveal a state that does not have any parallel in the contemporary world.”

In recent years, the pandemic has triggered another increase in isolation, hardship and repression.

Despite these tremendous challenges, the North Korean people have made significant progress toward their own freedom. In the 1990s, North Korea’s socialist economy collapsed, triggering a devastating famine and leaving the people to fend for themselves. Bottom-up market activity is changing North Korea and forcing the gradual opening up of North Korean society.

> The History of North Korea in under 3 minutes

Marketization and Emerging Entrepreneurs

Once the people realized they could no longer rely on the government, they abandoned their defunct work units and turned to private market activities. From selling home cooked meals to running extensive trade businesses, North Koreans have become incredibly creative and resourceful to survive. The markets central to these activities are known as the “Jangmadang,” and to this day, North Korean refugees regularly report that life would be impossible without them.

> The Jangmadang Generation

A photo of an outdoor market.

The famine forced people at all levels of society to find alternate ways to survive. Many government officials seized opportunities for camouflaged capitalism to enrich themselves personally. Even security officials accommodated the markets, accepting bribes to turn the other way and allow access to the Chinese border for trade. This corrupt state apparatus has further degraded the integrity and power of North Korean leaders.

Foreign Media & Info

The growing market economy has also created opportunities for foreign media and information to proliferate in North Korea.

First, the movement of people has significantly increased since the 1990s. Hundreds of thousands of North Koreans have now been outside the country for legal or illegal work and trade, in addition to refugees who were caught in China and forcibly repatriated. Observations from overseas are commonly shared through word of mouth and quickly spread through communities.

Additionally, new information technologies are increasingly available through the markets, making it easier to share and consume illegal foreign media. USB thumb-drives, SD and MicroSD cards, mobile phones, laptops and small portable media players are often loaded with foreign films, TV shows, and music that offer a glimpse of life outside.

> How Kpop is Challenging the Regime

Individual Agency & Independence

Since the collapse of the 1990s, the relationship between the North Korean people and the regime has been fundamentally changed. The people’s increasing economic autonomy has challenged the government’s centralized power and systems. Simultaneously, access to foreign media and awareness of life outside the country has eroded the legitimacy of the regime’s propaganda. The North Korean people have found opportunities to explore their potential, empowered to think and act independently of the regime.

Smiling North Koreans. Photo Credit: Roman Harak.

North Korean Defectors

As North Koreans gain both physical and psychological independence from the regime, some will risk their lives to escape and experience freedom. Since crossing the heavily fortified demilitarized zone directly to South Korea is nearly impossible, many refugees go north into  China while escaping North Korea.

North Korean defectors who successfully resettle become some of the most effective agents of change on this issue. Many maintain contact with their home communities through broker networks and smuggled Chinese phones. They send money back to their families along with first-hand accounts of the outside world, accelerating both market activity and the flow of information. 

Resettled North Koreans.

From the outside, North Korean refugees have the opportunity to share their stories on the international stage. Their personal accounts challenge the regime’s narrative of an unchanging and monolithic North Korea, instead highlighting the humanity and dynamism of the people. As they explore their potential in the free world, North Korean refugees increase the force of change through both internal and external influence.

> How A North Korean Defector Sends Money Back Home

Change from the Bottom-Up

While the situation in North Korea is changing, the government’s mastery in maintaining social control should not be underestimated. The regime’s response has ranged from crackdowns to tacit acceptance and reform. North Korean leader Kim Jong-un recognizes the trade-off between change and maintaining control, and has allowed limited marketization while cracking down on information flows.

Kim Jong Un.

Ultimately, however, the sources of change can only be managed, not eliminated. As the North Korean people learn more about their relative poverty and the reasons for it, pressure will build on the government for economic reform. The less the North Korean people fear the outside world, the less effective the government’s threat narrative will be, and the less justified their massive investment into nuclear weapons will seem.

The regime will either need to adapt to change and allow opening of the country, or ultimately face the consequences of increasingly dissatisfied people.

It is important to note that progress in North Korea is a fluctuating process, as it is anywhere else in the world. During the pandemic, there has been increased isolation, retrenchment, and a limited outflow of people. The situation at hand is dire, but we can still be optimistic about long-term outcomes and an overall upward trend towards progress.

Liberty in North Korea

Our staff from North Korea, South Korea, and around the world, with our diverse movement of supporters and volunteers, is committed to bringing freedom forward for all North Korean people.

We’re engaged at multiple touchpoints of change:

  • Helping North Korean refugees reach safety
  • Identifying and empowering North Korean agents of change
  • Mobilizing international support for the North Korean people
  • Working with North Korean defectors to develop content and technologies that increase the people’s access to information


Our theory of change recognizes that change in North Korea has already started, and it is being driven by the people. One day, all North Koreans will gain their freedom and take full authorship over their lives. When that day arrives, we will know that we were a part of helping North Koreans in this incredible story of resilience and human progress against all odds.

Meet Noel, Our Newest North Korean LiNK Staff Member!

September 12, 2024

History has been made!! We have hired our first full-time North Korean resettlement staffer! Noel Kim might look familiar and that’s because she was LiNK Advocacy Fellow and intern at our Seoul office! As our newest Program Coordinator in Seoul, she works side-by-side with newly resettled North Koreans as they overcome the challenges of starting over in a new society.

We recently sat down with Noel to learn more about her new job and her own experience coming to South Korea.

How is it been working at LiNK so far?

Work is fun! Every moment I feel like my job is meaningful so it doesn’t feel like work at all. I became a staffer after being an intern so the work is similar but with more responsibilities and opportunities.

Why did you want to work at LiNK?

I joined LiNK last year as an Advocacy Fellow. I witnessed what LiNK does for the North Korean people and it was inspirational. I am from North Korea and it’s my responsibility to help but when I came to South Korea, I didn’t do anything to support my fellow North Koreans. I was embarrassed about that so when I heard about LiNK I saw it as an opportunity to make a meaningful impact!

How do your own experiences as a resettled refugee help you when you’re with our North Korean friends?

I lived through the same experiences so I think they trust me from the get go. I try to comfort them and give them advice on educational opportunities, resettlement programs, and even fun things they can do now that they are free. I also tell them to travel around South Korea.

There’s a North Korean saying, "A walking fool is better than a sitting intellectual."

You have to go see and experience how society works for yourself. You have to go see what clothes people wear, how they talk, and where they go to hang out. I believe being curious helps people adjust to South Korean society much faster.

What are some of the challenges resettled refugees you work with are facing in South Korea?  

Usually, the people I meet struggle a lot with their North Korean accents. When I came to South Korea, I was ashamed of my accent too. The moment you open your mouth people know you're from North Korea. It makes you feel different. But I always tell the North Koreans I meet that with time their accents will naturally fade and not to stress too much about it.Also, older people who want to learn a skill usually have doubts that they can achieve their dreams at their age. I don’t think age matters, so I encourage them not to think like that but I completely understand and empathize with their concerns and feelings.

You’re working with North Koreans who have just resettled in South Korea, what was one of the hardest challenges you faced when you resettled?

One of them was making choices. When I lived in North Korea, I was never free. But then I came to South Korea and had freedoms I had never had before. It sounds strange, but it was not easy having so much freedom. For example, choosing your college major or your dream for your life was a new challenge. There were too many choices. I didn’t know what I should do or what I should choose. I recently read the book Escape from Freedom and as I read it, it hit me – I was running away from freedom.

It was so good to have freedom, but because I never had it before, I didn’t know what to do with it. Now that I have the freedom to do what I want, I'm working on doing something great with it.

What has been your favorite moment while working at LiNK?

It was a few months ago. The South Korea office had a karaoke gathering with LiNK’s board members and a lot of our North Korean friends. We just hung out and sang a lot of songs. That was one of my favorite memories because I was the emcee! I got to dance and I sang “Chingu” ( or “Friend”), a very old song I sang when I was younger.

It was my first time meeting so many North Koreans in one place in South Korea. I thought,“This is amazing that we are all together. It’s so much easier to be happy when we are together.”

What are your future plans or goals?

I am going to continue writing. I want to finish writing a book by the time I’m 30. I don’t care if it’ll ever be published. I just want to do it. And even if it seems far in the future, when North Korea opens, I want to return. I want to do whatever I can for the North Korean people. My work now at LiNK is preparing me for the day North Korea finally opens.

Want to to learn more about our resettlement work? Check it out here!

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