North Korean Defector Economist: How We Analyze North Korea Needs to Change
By: Maria Stella
Maria is a PhD student at the Department of Economics at Korea University, specializing in theoretical economics. Her primary area of interest is developing theoretical models of the North Korean economy. She’s been a participant of the LiNK’s English Language Program since 2022.
When I think about my past, I often feel a great sense of loss and sorrow for the people I left behind in North Korea. As a PhD student studying North Korean economics here in South Korea, I feel a strong desire to use my research to help improve the lives of North Korean people. In many ways, helping those I left behind also gives meaning to my own journey.
Whenever I watch the news or read academic papers on North Korea, I feel saddened by the way North Korean people are discussed and represented. Over time, I have come to believe that the way we analyze North Korea needs to change.
I believe there is a fundamental limitation in existing research on the North Korean economy, as much of it has traditional socialist planned economy analysis. Earlier studies have suggested that North Korea would either collapse or undergo a system transition as other socialist countries have done. However, after the breakdown of the Public Distribution System (PDS) in the mid-1990s and the emergence of the shadow economy (including through the Jangmadang—illegal markets), these approaches began to reveal their limitations.
As a result, the North Korean economy came to be understood not as a simple planned economy, but as a mixed economy in which state control and market activities coexist. However, these studies do not sufficiently explain why the North Korean regime allows marketization to persist at a certain level instead of completely suppressing it.
In order to explain the interaction between the government and ordinary North Korean citizens, who are the primary actors in Jangmadang activities, I divide the North Korean system into three groups: the regime, the elites, and ordinary citizens.
In particular, elites are important economic actors because they function as intermediaries between the regime and the people. My argument is that this phenomenon can be better understood by analyzing how these three groups strategically interact with one another.
These three groups pursue their interests in different ways, and their goals also differ significantly. The leadership wants to continue dynastic rule and ensure stable succession, the elite seek to secure their positions and avoid political risks such as purges, and ordinary citizens primarily seek survival and improved living conditions.
The interests of these three groups sometimes conflict with one another and sometimes align. In my opinion, these three groups in North Korea are currently remaining in a state of equilibrium.
This equilibrium means that these three groups can achieve their maximum interests under the current conditions in North Korea. Precisely because of this equilibrium, North Korea has been able to maintain both regime stability and limited marketization simultaneously.
That is why I believe we must identify what kind of shocks could cause this equilibrium to collapse. If such a change were to occur, it could become a new turning point for North Korea.
A new turning point for North Korea could lead the country toward a new political and economic order. The important thing is that we must identify what kinds of shocks could trigger such a transformation.
I hope for a North Korea that has changed—a place where its people can live freely. For me, North Korea is not just a state; it is my hometown, where I was born and raised, and where my family still lives. This is precisely why I am committed to a different approach to the North Korean issue—because my only goal is to see genuine change in North Korea, and I truly want to help bring about that change.
I want my article to inspire you to see something different the next time you watch the news or media coverage about North Korea. The next time you come across a piece of media about North Korea, I hope you take a moment to think about the real North Korean people. And perhaps you may also reflect on this article and consider what kinds of shocks could transform the current equilibrium of North Korea.
I hope you will join me on this journey.
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Maria is a participant of the LiNK English Language Program (LELP), which serves to not only help North Korean defectors build confidence and skills in English, but develop their capacity as advocates for this issue. To that end, we partnered with select LELP “columnists” to write and polish personal essays through multiple rounds of external feedback and revision. Our goal is to have more North Koreans share their stories directly and lead efforts to change the narrative.
We believe the North Korean people can achieve their liberty in our lifetime.
Opportunities like LELP invest in the people building that future now. Help more North Koreans find their voice, reach their goals, and lead change on this issue.
We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
