North Korean Refugee Stories: Meet Joo Ri
Joo Ri never knew what it felt like to be envious of others as a child. Growing up in Pyongyang, daughter to a supervisor at the Ministry of Industry, she had no idea that life could be filled with anything but laughter and happy memories. Even after losing her parents at an early age, her father's name and position were enough to keep her going to the best schools and within the right circles in Pyongyang. After falling in love right after completing her army duty, she decided to get married and move with her husband back to his hometown near the North Korea-China border. Even though she was leaving her home, she felt it a small sacrifice to be with the person she loved.
At first, Joo Ri did not mind that life outside Pyongyang was less glamorous. All she wanted was to care for her family and lead a happy life. However, adversity and hardship started to wash over her in slow, steady waves. By the time she gave birth to her second child, her family was chronically short of food and resources. Thus, Joo Ri decided to obtain traveling passes to Pyongyang and sell goods on the route to and from her home. While this was able to sustain a life for her and her family, she started to feel trapped, suffocated, and helpless. The life she had led in Pyongyang was nothing but a memory.
After losing her husband, Joo Ri realized that she could not take living under such bleak oppression any longer. In the dead of night, she was successfully able to sneak through the border into China. Immediately after crossing, she had to go into hiding for months before eventually being sold as a bride to a Chinese man. Unable to let her guard down, she lived in constant fear and anxiety, restricted to her home, until one day the local police conducted a raid where she was caught, detained, and immediately repatriated to North Korea.
Joo Ri was sentenced to over a year in a forced labor camp where she was barely fed, and forced to work more than half the day without rest. Experiencing such ruthless treatment only made her crave freedom more, and immediately after being released, she took to the border again. This time, however, she was unsuccessful. She was caught attempting to cross the border and sentenced to more than 3 years in a re-education camp.
There, she was stripped of her name, hit, slapped, punched, beat, kicked, hung by her wrists from the ceiling, and pushed into a water well, the water level sitting over her knees, where she was forced to stay for a month. In order to survive, she ate bugs and leaves, but she still lost all of her hair and all but one of her top teeth due to starvation.
After being released from the re-education camp, Joo Ri went back to her hometown so she could recuperate and gain back her strength. During this time she had more than seven people, from friends to secret police, spying on her at any given time. Unable to give up the desire for happiness, but now fueled by anger and resentment for the people who had done so much wrong to her, Joo Ri snuck out in the middle of the night, making her sixth attempt to cross the border. This time, she was able to make it into China, and by a stroke of luck, connected with LiNK's network.
Joo Ri is overjoyed to start her new life in South Korea. Even though she suffered so much, she has not lost her sense of compassion, and hopes to work with resettled North Korean children and elderly people. She has also started writing a memoir depicting her life.
Joo Ri hopes to bring light to the situation in North Korea and advocate for the friends and family she left behind.
Thank you for helping supply the funds for Joo Ri’s rescue. Your efforts have changed her life and have provided the opportunity for her to enjoy her new liberty.
We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
