The Most Dangerous Contraband in North Korea Isn’t a Weapon. It’s a Wish.
By: Jihyun Kang
Growing up in North Korea, Jihyun took inspiration from the smuggled South Korean dramas she watched to create her own unique clothing. After reaching freedom in 2010, she has continued to pursue her interests in fashion and culture as a catalyst for change. She runs several business ventures, practices fine art under the name “Da Gyeol,” and works with the Ministry of Unification as an advisor. She’s pursuing her Masters in Entrepreneurship, Dept. of Future Science & Technology Business, at Korea University.
I grew up in North Korea, and at fifteen, I encountered a Westerner for the first time at the top of Mount Paektu. He stood over 190 centimeters tall with a thick beard, wearing ripped jeans and a frayed T-shirt. In North Korea, worn-out clothing was a symbol of deprivation. Yet my father whispered, "He is wearing that for style." With that single remark, the worldview I had been taught, began, the first time, to crack. And I thought: I want to dress like that, too.
Fashion is more than clothing. It is the moment when individual desire moves faster than collective command. People follow taste before ideology, and express themselves through what they wear long before any political declaration.
A state can enforce a dress code, but it cannot manufacture desire. That is why North Korea's fear of blue jeans was not irrational—it was the regime recognizing, however dimly, that something it could not control was already growing.
Clayton Christensen, a professor at Harvard Business School, argued that transformation always begins at the margins—in forms so crude and insignificant that those in power dismiss them entirely. Christensen built his theory around corporations, but the logic applies to any system that holds a monopoly over its people, including a state. North Korea's regime was so focused on maintaining ideological control at the centre that it ignored what was happening at the bottom.
That bottom was the jangmadang—the spontaneous, bottom-up market ecosystem created by ordinary people to survive after the collapse of North Korea's state-led distribution system. When that system imploded during the Arduous March—a famine in the mid-1990s that killed hundreds of thousands—people built informal markets out of sheer necessity: not revolution, not ideology, but survival. Yet by 2018, a CSIS study found 436 officially recognized markets operating across the country. What began as a desperate improvisation had quietly become the infrastructure keeping North Koreans alive.
These markets did not merely sell food. They became conduits for Chinese clothing, USB drives loaded with South Korean dramas, and glimpses of a world no one had taught them existed. When a system ignores what people actually want, the market finds the gap.
The act of choosing—what to eat, what to wear, what to watch—may seem trivial. But a person who has tasted choice cannot fully return to obedience.
The jangmadang was the first place where North Koreans learned they could survive without the state. That desire did not stay underground—it surfaced. People began wearing jeans, dyeing their hair, and pulling on T-shirts printed with foreign letters. The regime could no longer ignore it. Authorities branded jeans and Western fashion as 'anti-socialist infiltrations' and deployed street patrols. Teenagers caught in these sweeps were sent to re-education camps; in severe cases, their names and home addresses were read aloud on state broadcasts as public shaming (Radio Free Asia).
In 2024, state-run Korean Central Television went so far as to blur the jeans worn by British TV presenter Alan Titchmarsh during a broadcast. The ruling party's official newspaper, the Rodong Sinmun, warned that a country could 'become vulnerable and eventually collapse like a damp wall' if it failed to preserve its own way of life (Newsweek, May 2021).
Regulations cannot extinguish human desire; they only raise the price of the forbidden. This is the inflection point Christensen identified: by the time an incumbent recognizes the threat, it is already too late.
To date, more than 34,000 North Koreans have resettled in South Korea (South Korean Ministry of Unification, 2024). At the start of each of those journeys, there was something like my pair of jeans—not ideology, but desire; not a declaration, but a taste; not revolution, but the market.
No government in history has ever successfully suppressed the human impulse to trade, to choose, to want more. Not the Soviet Union. Not Cuba. Not Mao's China. North Korea will not be the exception.
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Jihyun is a participant of the LiNK English Language Program (LELP), which serves to not only help North Korean defectors build confidence and skills in English, but develop their capacity as advocates for this issue. To that end, we partnered with select LELP “columnists” to write and polish personal essays through multiple rounds of external feedback and revision. Our goal is to have more North Koreans share their stories directly and lead efforts to change the narrative.
We believe the North Korean people can achieve their liberty in our lifetime.
Opportunities like LELP invest in the people building that future now. Help more North Koreans find their voice, reach their goals, and lead change on this issue.
Chuseok for North Koreans | No Way Home for the Holidays
Autumn is a significant season for many people and cultures around the world. It’s a period of transition and reflection, gratitude for the days gone by, and celebration of the harvest.
In both North and South Korea, this time of year is celebrated with Chuseok, or the mid-autumn festival. Also known as “Korean Thanksgiving,” it’s a major holiday that predates the division of the peninsula. Chuseok is observed on the 15th day of the 8th month of the lunar calendar, when the harvest moon shines brightest. Traditionally, people return to their ancestral hometowns to gather with family, share a variety of delicious foods, and pay respects to their ancestors.
But for North Korean refugees, there is no going back. Holidays like Chuseok can be a bittersweet time, one of both gratitude for a life in freedom and grief over being unable to celebrate with family still inside North Korea.
“The first Chuseok in the US felt very empty and lonely. It was just me and my two-year-old daughter, Mia, back then. It didn’t feel like a holiday. I had multiple emotions at the same time. Loneliness, emptiness… there were so many feelings that I couldn’t even put into words.“
– Holly, escaped North Korea in 2013
Chuseok celebrations have evolved to look a little different in North versus South Korea, and even in countries like the US where the Korean diaspora have resettled.
Chuseok Traditions in South Korea
In South Korea, Chuseok is considered the largest and most important holiday of the year. It’s celebrated over three days, during which a “national migration” takes place as people all over the country travel to their hometowns or to go sightseeing. Tickets for planes, trains, and buses are sold out months in advance, and freeways are packed with bumper-to-bumper traffic during the holiday period.
On the morning of Chuseok, families hold a memorial service for their ancestors at home, known as charye (차례). A table of food is prepared as an offering, typically featuring rice cakes, fresh fruits and vegetables, meat dishes, and the favorite meals of deceased loved ones. Families will also visit ancestral gravesites, a custom known as seongmyo (성묘), to pay their respects and tend to the graves.
From the ancestral table to large family meals, food is a central part of Chuseok celebrations. The defining dish of this holiday is seongpyeon (송편), a chewy, sweet, and nutty half-moon shaped rice cake steamed in fresh pine needles. It’s traditionally made with rice from the year’s harvest, finely milled into flour. Preparing seongpyon becomes a family activity as each piece is shaped by hand and filled with red bean paste, toasted sesame seeds, or chestnuts.
Other holiday foods include pajeon(파전), a crispy, savory pancake made with green onions; galbijjim (갈비찜), sweet and savory braised short ribs; and japchae(잡채), glass noodles stir-fried with meat and vegetables.
How Chuseok is Celebrated in North Korea
In North Korea, Chuseok is just a one-day celebration. While it is considered a key traditional holiday, its importance has been minimized relative to national holidays like the birthdays of Kim Il-sung and Kim Jong-il, and the anniversary of the founding of the Worker’s Party.
On both traditional and national holidays, North Koreans are urged to visit the statues of Kim family leaders or the Kumsan Palace of the Sun in Pyongyang, where the bodies of Kim Il-sung and Kim Jong-il lie.
It is much less common for widespread travel to take place during Chuseok due to severe travel restrictions and poor transportation infrastructure. However, these constraints have also made it so that generations of North Koreans remain in close proximity to their hometowns and relatives. For Chuseok, people gather with their nearby family members. Just like in South Korea, they’ll prepare special foods as offerings for charye, and then visit ancestral grave sites to pay respects.
After ancestral rites, festivities become a community affair with traditional food and folk games shared amongst family, friends, and neighbors. Songpyeon is also a holiday staple, but the North Korean version is made with a minced meat and vegetable filling, and are twice as big as South Korean ones. Common folk games are yutnori (윷놀이), a board game, and ssireum (씨름), or Korean wrestling.
Holly & Mia: A Legacy of Freedom
It’s been over a decade since Holly left her hometown in North Korea. But whenever she makes pajeon (파전), it takes her right back to her childhood—sitting by the frying pan and watching her mom cook, eagerly awaiting a taste. “Pa”(파) means green onion and “jeon”(전) refers to foods that have been pan-fried or battered. There are many varieties of “jeon,” made with everything from potatoes to zucchini, seafood, kimchi, and more.
Holly saw her mom cook this dish countless times in North Korea. It was an inexpensive, everyday staple, but also an essential part of the holidays. Every year for Chuseok, the mouthwatering aroma of oil and batter would draw everyone to the kitchen, where a colorful assortment of jeon was being prepared.
Holly now lives halfway across the world from North Korea, but every year during Chuseok, she sets out an offering table for charye. For hours, she prepares foods like pajeon with great care, remembering and honoring her parents and loved ones, who she can’t be with for the holidays.
In 2016, Holly reached freedom through LiNK’s rescue networks with one-year-old Mia in her arms.
Mia is now at an age where she’s able to understand some of the things her mother went through. Holly has begun to open up more about her life in North Korea, and does her best to keep their small family connected to their Korean heritage. She takes Mia to Korean language school on Sundays, and makes an effort to celebrate cultural holidays, like Chuseok. What can’t be put into words, Holly communicates through food—their dinner table is always full of delicious Korean cooking.
In 2024, Holly received her US citizenship, nine years after her resettlement!
"When I obtained my US citizenship, it felt like my escape journey was finally complete. I cried and felt so grateful to the US for giving me a new life. My greatest happiness is seeing Mia have a childhood free of the painful hardships that defined mine.”
These days, Chuseok has become a lively gathering with the many friends and neighbors they’ve met over the years! Holly gathers with other Koreans in the community, and they go all-out preparing delicious seongpyeon and pajeon. She takes great pride in wearing traditional hanboks with Mia, and explaining each dish when guests arrive. The festivities always continue long after dinner, with Korean games like jegichagi, a version of hacky sack, and yutnori, a board game.
Living in the US, Holly and Mia have been introduced to new traditions too. Just a month after Chuseok, their community gathers again to celebrate Thanksgiving with turkey and pumpkin pie, in true American fashion.
Holly still has hope that in her lifetime, she’ll be able to celebrate Chuseok with all her family and bring Mia to visit her hometown in North Korea.
We’re working towards the day when families don’t have to be separated. To date, LiNK has rescued almost 1400 North Korean refugees and their children, reuniting over 500 people with their families in freedom. As we’re helping North Koreans, like Holly, build new lives, we’re also leading initiatives to increase change inside North Korea, through advocacy, information access, and more.
Become a monthly donor and create a long-lasting legacy of freedom. Your support will rescue North Korean refugees waiting for their chance to escape right now, and fuel work that is increasing change and opening inside North Korea.
