The Red Box: Misunderstandings and Stereotypes about North Koreans
For North Korean refugees, resettling in a new society comes with many challenges. One of these challenges is overcoming the stereotypes about North Korea and the North Korean people.
In the latest episode of The Red Box, our North Korean friends and 2019 LiNK Advocacy Fellows talk about the struggle of of facing stereotypes after resettling in South Korea.
Watch as Jeongyol, Joy, Dasom, and Ilhyeok answer your questions in The Red Box Series!
Read the transcript of this episode below!
All: Welcome to the Red Box!
Jeongyol:
Are there any misunderstandings about the North Korean people that make you feel uncomfortable?
Ilhyeok: Misunderstandings?
Joy: When I first came to South Korea, was working part-time at a convenience store. I was still very young and had a very heavy North Korean accent.
In South Korea, when a customer enters the part-time employees don't really greet them. But I used to greet the customers standing and say "Welcome!" so people would ask me where I'm from.
I'd tell them that I'm from North Korea. They'd say "oh really?" After they get their stuff and put them on the counter, they'd asked me if I ever had jjajangmyun or pork in North Korea? They'd ask me these types of questions. Some people ask because they don't know but sometimes they ask questions that insinuate that we were all so poor in North Korea. Not everyone in North Korea is like that. There's people who live well too
Jeongyol: If someone asked me that, I’d tell them I might've lived a wealthier life there [in North Korea].
Joy: So those types of questions made me feel a little uncomfortable.
Jeongyol: A lot of people think like that.
Dasom: People think that all North Koreans are poor, ignorant, and uneducated. People have told me that even though I must have starved and lived poorly in North Korea, I don't look the part.
Maybe some people did or didn't have enough food to eat. There are poor people and there are rich people too. Every country is the same — it’s the same in South Korea too. There are rich, poor, and homeless people in South Korea too. I don't think it's right to judge someone like that. It made me feel very uncomfortable
Jeongyol: When I was in high school, there was a soccer match between North Korea and South Korea. But all of a sudden they asked me which team I'm cheering for. So I was startled by the question.
Should I say I'm cheering for North Korea or South Korea? What's my identity?
Even though I'm living in South Korea as a South Korean citizen, they didn't recognize the fact that I'm also South Korean. That we were the same people.
So at the time I answered, "I'm not cheering for either team. I don't care who wins. I’m just watching the game for fun.” It went over smoothly but afterward I kept thinking about it. But now that I think about it…It wasn't my choice to be born in North Korea.
Dasom: Right
Jeongyol: I could've been born in the U.S. but somehow I was born in North Korea.
Anyone could've been born in North Korea.
It's not anyone's fault. So from that moment on, I became confident. I am just who I am.
Ilhyeok: I have this older friend from China. During holidays like in January, he'd always ask me if I am visiting my hometown. Whenever he asks me that question, I want to be able to tell him that I'm am going [home] but I can't because I can't go back so I just don’t answer him. When he asked me if I'm going home, I just wished that I could return home one day.
It's heartbreaking not being able to go home.
During Chuseok and New Year's Day, those two holidays are when I miss home the most.
Joy: One uncomfortable question for me was when I was in school or met people was when they asked me why there's no riot or uprising in North Korea. Sometimes people ask because they really don't know but sometimes they insinuate that we're cowards.
And with that viewpoint, they ask why we won't revolt against the government. I try to explain but they still insist and say, ”But you guys still should have done something.” That makes me a little sad.
In North Korea, there's a system of monitoring each other. So if one person says something bad, they'd get reported right away and taken.
Jeongyol: In South Korea there were a lot of civil riots so they ask why we didn't do anything in North Korea.
Joy: But it's a very different situation.
Jeongyol: The system doesn't allow it.
Dasom:
What also made me uncomfortable was if I did something wrong, people would blame it because I'm North Korean.
They say things like, “It's because she's North Korean.” That made me upset. Other people say bad things and make mistakes too. But because of one mistake they say all North Koreans are like that and that I wouldn't know things or be able to do things because I'm from North Korea.
I hated hearing that so I wouldn't tell anyone that I was from North Korea.
The Most Dangerous Contraband in North Korea Isn’t a Weapon. It’s a Wish.
By: Jihyun Kang
Growing up in North Korea, Jihyun took inspiration from the smuggled South Korean dramas she watched to create her own unique clothing. After reaching freedom in 2010, she has continued to pursue her interests in fashion and culture as a catalyst for change. She runs several business ventures, practices fine art under the name “Da Gyeol,” and works with the Ministry of Unification as an advisor. She’s pursuing her Masters in Entrepreneurship, Dept. of Future Science & Technology Business, at Korea University.
I grew up in North Korea, and at fifteen, I encountered a Westerner for the first time at the top of Mount Paektu. He stood over 190 centimeters tall with a thick beard, wearing ripped jeans and a frayed T-shirt. In North Korea, worn-out clothing was a symbol of deprivation. Yet my father whispered, "He is wearing that for style." With that single remark, the worldview I had been taught, began, the first time, to crack. And I thought: I want to dress like that, too.
Fashion is more than clothing. It is the moment when individual desire moves faster than collective command. People follow taste before ideology, and express themselves through what they wear long before any political declaration.
A state can enforce a dress code, but it cannot manufacture desire. That is why North Korea's fear of blue jeans was not irrational—it was the regime recognizing, however dimly, that something it could not control was already growing.
Clayton Christensen, a professor at Harvard Business School, argued that transformation always begins at the margins—in forms so crude and insignificant that those in power dismiss them entirely. Christensen built his theory around corporations, but the logic applies to any system that holds a monopoly over its people, including a state. North Korea's regime was so focused on maintaining ideological control at the centre that it ignored what was happening at the bottom.
That bottom was the jangmadang—the spontaneous, bottom-up market ecosystem created by ordinary people to survive after the collapse of North Korea's state-led distribution system. When that system imploded during the Arduous March—a famine in the mid-1990s that killed hundreds of thousands—people built informal markets out of sheer necessity: not revolution, not ideology, but survival. Yet by 2018, a CSIS study found 436 officially recognized markets operating across the country. What began as a desperate improvisation had quietly become the infrastructure keeping North Koreans alive.
These markets did not merely sell food. They became conduits for Chinese clothing, USB drives loaded with South Korean dramas, and glimpses of a world no one had taught them existed. When a system ignores what people actually want, the market finds the gap.
The act of choosing—what to eat, what to wear, what to watch—may seem trivial. But a person who has tasted choice cannot fully return to obedience.
The jangmadang was the first place where North Koreans learned they could survive without the state. That desire did not stay underground—it surfaced. People began wearing jeans, dyeing their hair, and pulling on T-shirts printed with foreign letters. The regime could no longer ignore it. Authorities branded jeans and Western fashion as 'anti-socialist infiltrations' and deployed street patrols. Teenagers caught in these sweeps were sent to re-education camps; in severe cases, their names and home addresses were read aloud on state broadcasts as public shaming (Radio Free Asia).
In 2024, state-run Korean Central Television went so far as to blur the jeans worn by British TV presenter Alan Titchmarsh during a broadcast. The ruling party's official newspaper, the Rodong Sinmun, warned that a country could 'become vulnerable and eventually collapse like a damp wall' if it failed to preserve its own way of life (Newsweek, May 2021).
Regulations cannot extinguish human desire; they only raise the price of the forbidden. This is the inflection point Christensen identified: by the time an incumbent recognizes the threat, it is already too late.
To date, more than 34,000 North Koreans have resettled in South Korea (South Korean Ministry of Unification, 2024). At the start of each of those journeys, there was something like my pair of jeans—not ideology, but desire; not a declaration, but a taste; not revolution, but the market.
No government in history has ever successfully suppressed the human impulse to trade, to choose, to want more. Not the Soviet Union. Not Cuba. Not Mao's China. North Korea will not be the exception.
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Jihyun is a participant of the LiNK English Language Program (LELP), which serves to not only help North Korean defectors build confidence and skills in English, but develop their capacity as advocates for this issue. To that end, we partnered with select LELP “columnists” to write and polish personal essays through multiple rounds of external feedback and revision. Our goal is to have more North Koreans share their stories directly and lead efforts to change the narrative.
We believe the North Korean people can achieve their liberty in our lifetime.
Opportunities like LELP invest in the people building that future now. Help more North Koreans find their voice, reach their goals, and lead change on this issue.
