We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Returning Home to a Free North Korea | A Glimpse of Reunification in 2045
By: Eunsook Jang
Eunsook is a 2024 LiNK US Scholarship grantee, a Fulbright Scholar, and a North Korean defector pursuing a master’s degree in international development at Brandeis University, where she focuses on post-conflict, economic, and human development. She holds a bachelor’s degree in political science and international peace from Korea University.
In the spring of 2045, on a flight from Incheon to Pyongyang, Emma's hands tremble. Her husband Sam reaches over and, steadily, holds them without a word. She turns to the window and stares into the pale clouds below the wing.
“I’ve waited 30 years for this day,” she whispers. “But now that I’m here… it doesn’t feel real. I hope this isn’t a dream.”
“Maybe it’s both,” Sam replies. “The dream became real.”
She closes her eyes. In 2015, at just fifteen years old, she crossed the frozen Yalu River in a dark March morning, leaving without saying a proper goodbye to her mother. That guilt, its intensity, has never faded, not even after thirty years. It simply learns to live quietly beside her.
“Will Mom recognize me?” she asks. “We parted when I was fifteen. I’m forty-five now.”
“She will,” Sam answers. “How could a mother not recognize her daughter?”
Emma says nothing. Will I... be able to recognize her? She does not say it aloud this time.
An announcement comes through the cabin speakers: "This is the first return flight for North Korean defectors to their hometowns. We know how much you have endured. We will carry you safely home."
It is a rare moment of comfort from a South Korean voice. Moments later, the plane lifts into the sky.
An hour later, the plane lands in Pyongyang. Emma weeps quietly, overwhelmed by the thought that across so short a distance, lives in the South and the North had been so utterly, irreconcilably different. For thirty years, she had not been able to cross it, that gap, so small.
From Pyongyang, the journey to Hyesan continues by bus. As the skyline of Pyongyang passes past the window, its taller buildings, its broad avenues, Emma allows herself the fragile hope: perhaps Hyesan has developed too.
After five hours on the road, the bus arrives at Hyesan Station. The apartments and the lay of the land are almost entirely unchanged from when she had left thirty years earlier, as if time had refused to move, as if it had been waiting for her. Emma found herself hoping the same might be true of her mother.
A thirty minutes' walk from the station: that is where her mother's house is.
As if drawn by a magnet, her feet start moving on their own.
Sam asks if they are going the right way. Without hesitation, "Yes," Emma replies. "I used to walk this road every day as a child. It’s still in my body."
He points to a bus queue down the street. "There's a bus queue over there. Want to take it part of the way?" She shakes her head gently. "If you don't mind, I'd like to walk." "Then we’ll walk," he replies without hesitation. Emma feels another surge of gratitude, grips on his arm and follows her memory home.
Since Emma left her hometown in 2015, the North Korean regime has conducted ten more nuclear tests as of 2045. And yet the face of this neighborhood has not changed by a single detail. The freedom and human rights that should have been the people's return on those tests have been vaporized into the air.
They arrive at a fork in the road. To the left, an alley leads toward the house. A familiar-looking house comes into view, enclosed by a wooden fence. She stops and stands motionless. It is the house, it is her house.
Several minutes pass. Then the door opens. Emma feels her breath catch. For a second, she forgets how to move.
After thirty years, she is here.
This is what the micropolitics of reunification looks like. Grand narratives, speeches, and legal texts may provide its official language, but its lived realities lie in moments, in feelings, like this: a mother and daughter recognizing each other after thirty years apart.
Author’s note: I dedicate this piece to my father in South Korea, who has never once wavered in encouraging my studies, as if realizing through me the freedom to pursue the dreams that were taken from him. And to my mother, who remains in North Korea: This piece is my proof that your daughter has not turned away from your suffering, but is working, in her own small way, to fight against it. I hope to see you, even if only in my dreams tonight. I love and miss you beyond my expression.
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Eunsook is a participant of the LiNK English Language Program (LELP), which serves to not only help North Korean defectors build confidence and skills in English, but develop their capacity as advocates for this issue. To that end, we partnered with select LELP “columnists” to write and polish personal essays through multiple rounds of external feedback and revision. Our goal is to have more North Koreans share their stories directly and lead efforts to change the narrative.
We believe the North Korean people can achieve their liberty in our lifetime.
Opportunities like LELP invest in the people building that future now. Help more North Koreans find their voice, reach their goals, and lead change on this issue.
