We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
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Disrupting the North Korean Regime’s Control: Increasing Information Access
North Korea is the most closed and isolated information environment in the world. The regime’s control hinges upon suppressing outside sources of information that could contradict or undermine their ideology. This makes their system of repression extremely effective; it also highlights a critical weakness, one that creates an opportunity for us to effect change inside the country.
Information is power. It enables people to scrutinize the world around them, hold governments accountable, and aspire towards a better life.
At Liberty in North Korea, we’re empowering people inside North Korea with tailor-made tools and technologies that increase their information access, and make that access safer and easier. But what does this actually look like? We asked our Chief Strategy Officer, Sokeel Park, to answer some frequently asked questions about our Information Access Programs (IAP).
1. Without the internet, is it really possible to increase information access inside North Korea?
Yes, absolutely. North Korean people are already accessing uncensored information and media without the internet, notably through USB drives and MicroSD cards that are smuggled into the country and spread through sharing networks. These contain K-dramas, movies, music, and information that the North Korean regime tries so hard to keep out of the country.
The devices and hardware are already in use, the demand is there, and the sharing networks and behaviour exists. The need and opportunity is to leverage and build on this, providing new technologies that will help North Korean people access more uncensored information more safely.
2. Isn’t enabling North Koreans to access illegal foreign media putting them in danger?
Accessing uncensored information is risky in North Korea, especially with increased crackdowns and punishments in recent years. Our technologies and digital security tools equip North Koreans to access information more safely.
North Korean people will continue to take risks for information and media that most people in the world would take for granted.
User security is our highest priority in our development process, and this is guided by North Korean defectors who left the country recently, understand the environment, and can advise us on the best ways to protect and empower North Korean people who are trying to access uncensored information.
3. What is LiNK doing to increase North Korean people’s access to information?
LiNK’s IAP work can be broken down into four areas of focus.
We develop lightweight, secure programs help more North Koreans access more uncensored information; protect North Korean users with digital security and anti-surveillance measures; create and curate strategic content that meet North Korean people’s needs and build resilience to the regime’s propaganda; and work with distribution partners to deliver these technologies and content packages to North Koreans as reliably, effectively, and safely as we can.
4. Why did LiNK decide to do Information Access work?
In a 2024 HanVoice Woorion survey of 500 North Korean refugees, 86.2% agreed that “it is important to increase the flow of information to North Korean people.” This is the most effective way that we can support change inside North Korea.
As an organization, LiNK is uniquely positioned to do this work. With our long history of rescuing and supporting North Korean refugees, we have the networks and ability to work closely with a variety of North Koreans, including recent defectors and people who studied and worked in IT in North Korea, who inform and help test our products and strategies from start to finish.
Crucially, because of the support of people like you, we are able to make strategic investments in projects that governments or other funders may not support, which enables us to pursue the most effective long-term strategy possible to support North Korean people to achieve their freedom.
5. What kind of information can North Koreans access, both legally and illegally?
Legally, North Korean people have access to official media which is extremely centrally controlled and produced. There are no newspapers, TV stations or media channels with an alternative viewpoint from the government, and all official media serves to reinforce the regime’s ideologies and narratives about the outside world, their own country and the leadership. This official media includes, for instance, newspapers, North Korean films and dramas, carefully selected foreign (eg. Russian) films, partially censored sports broadcasts, radio, speeches by the ruling Kim family, government-approved books, and government-approved mobile apps.
Illegally accessed information or media could theoretically include anything, but most commonly would be movies and TV dramas from South Korea, China and elsewhere, music, some e-books, and foreign radio broadcasts including news and documentary programs. Close to the border with China, some North Korean people have a smuggled Chinese smartphone that can be used to connect to the Chinese network and communicate with or get information from the outside world.
→ Want to learn more about life inside North Korea? Sign up for North Korea 101, LiNK’s free online course!
6. How do we know increasing North Korean people’s access to information will help change North Korea?
Hundreds of interviews with North Korean refugees conducted by LiNK, and thousands more by other organizations, consistently show how access to outside information reshaped their understanding of the world, undermined regime propaganda, and often was key in their decision to risk their lives and seek freedom. We also see the North Korean regime’s crackdowns on this access to outside information, especially in recent years, as evidence that the regime understands the power of information to undermine their control and change their country as well.
Throughout history, we’ve seen similar dynamics in other authoritarian countries, where greater access to uncensored information has consistently increased aspirations for freedom, expanded people’s sense of what was possible, and played a key role in people overcoming dictatorships and achieving freedom across the world.
It is inherently difficult to capture and measure the long-term effects of information, particularly in a country like North Korea. But when history, logic, the testimony of countless North Koreans, and careful product and strategy validation processes all point in the same direction, investing in increasing North Korean people’s access to information is not a leap of faith. It is the strongest, most evidence-based opportunity to help North Koreans shape their future and ultimately achieve their liberty.
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In the first half of 2026, our IAP team successfully deployed new information-access technologies across one of the world’s most tightly controlled borders, and reached people inside North Korea.
We believe North Koreans deserve the freedom to access information and make their own choices, and we’re committed to helping them break through the regime’s surveillance and censorship. Increasing information access is one of the most effective ways that we can have a direct impact on North Korean people’s lives right now.
Help drive change from inside North Korea by investing in LiNK’s Information Access Programs.
