We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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A North Korean’s Promise to his Father | Joseph’s Story: Part 1
Most of you may know me as Joseph, but my Korean name is Kim Kwang Jin. It means, “walking forward with brightness.” My father gave me this name, full of the hopes and expectations many fathers have for their sons.
But hope is a hard thing to have, especially in a country like North Korea, and as a child, I certainly didn’t make it any easier for my father to believe in my brightness. Even in elementary school, I was a poor student.
The first time I remember making my father proud was through my cooking, not from studying. That day, he and my older sister had gone to the mountains to collect firewood. It was getting close to midnight, but they still hadn’t come home, so I decided to make dinner for them—rice and kimchi soup. At the end of dinner, my father said, Son, this is the best rice I’ve ever had. I had never made rice before, and I knew it was undercooked. That night I realized how much my father loves me. I promised myself that next time I would make him better rice.
But next time never came. When I was 12, my father died of starvation.
To save us from the same fate, my mother and sister left for China in search of work and food. My mom ended up in a North Korean prison. But my sister never returned. Within one year, I had lost my entire family. I was alone—helpless, homeless, and orphaned on the streets.
After three years of barely surviving, I decided to escape. The journey would be risky, but staying in North Korea would be a risk too. I knew I could die of starvation. So I took a chance. Unlike most people, I decided to escape during the daytime, thinking that the border guards would become complacent because why would anyone be crazy enough to cross the border in the middle of the day with nowhere to hide?
Fortunately, I made it to China without being caught.
In China, I slept in the mountains and went to towns begging for food to survive. One day, while crossing a bridge in Yanji, I remember it started to snow. Everyone around me started walking fast.
I remember being so envious because walking fast must have meant they had a home they were rushing toward. I, too, wanted to walk fast, but I had no home and no one waiting for me.
Later on, I was lucky enough to be taken in by a halmoni, an older grandmother. She fed me and let me live with her for six months but I still lived in hiding, fearful that at any moment I could be arrested and sent back to North Korea. The halmoni eventually connected me with Liberty in North Korea and I had an opportunity to escape China and be the first North Korean refugee minor to come to the United States.
I was placed with a foster family and began attending an American high school, which felt a bit ridiculous at first. Even in North Korea, I was an F student. I barely finished elementary school so jumping straight into high school in a foreign country felt overwhelming.
One evening, my foster mom made chicken wings. They were so good that I wanted more, but I realized there wasn’t enough for everyone to have seconds. So I held back, thinking no one would notice. As I stared at my plate, my foster dad placed his last wing in front of me. I looked up, and he smiled, urging me to eat without saying a word. In that silence, I felt the depth of his love and care.
At that moment, I thought of my biological father. Even during our hardest times, he used to share what little food he had with me. I wished more than anything that I could cook for him one last time and share one more meal together.
That night, I promised myself that I would study hard and go to college. I believed that was the best way to honor my father’s sacrifice and make him proud.
Continue reading part 2 of Joseph’s story
Years before Joseph would reach freedom, talk on the TED stage, write a memoir, and pursue his master’s at Harvard Kennedy School, Joseph’s father saw the brightness in his son. While he may not have been able to witness Joseph reach these milestones, none of it would have been possible without the depth of his love that became the foundation for Joseph’s life.
His family’s support, both in North Korea and in the US, has given Joseph the confidence to believe in and fulfill his brightness.
When recalling his past, warm childhood memories and gripping hardship are shared in the same breath. Joseph often says that North Korea is not a land of darkness, merely a land with darkness. Both can exist. But what matters is what we choose to focus on—the shadow cast by the regime or the brightness of the North Korean people.
Help more North Korean refugees reach freedom and share their brightness with the world.
