We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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A North Korean Refugee’s Legacy of Freedom | Holly & Mia’s Story
As a little girl in North Korea, I dreamt of becoming a musician. When I was 6 years old, I saw my school teacher playing the organ. After class one day, I went up and placed my hands on the keys, trying to mimic what she played. When the teacher got back, she asked who touched the organ. All the kids looked at me and I thought I’d get in trouble, but instead of punishing me, she started teaching me how to read music. Eventually, my teacher came to my home and urged my parents to send me to Pyongyang, North Korea’s capital, to pursue music with some of the country’s best musicians.
But my parents knew I could not achieve my dream. My grandfather had been a landowner before the North Korean regime took power. When the Korean War broke out, he had fled to the South, never to be heard from again. The regime didn’t forget my family’s past - to them, we were traitors. Before I was even born, my future had been decided.
I couldn’t attend a university or get a good job. While others studied, I would have to dig for coal and sell it.
One night, I was gathering firewood on a mountain near the South Korean border with another girl. In the distance, I saw a town that was dazzlingly bright in the dark evening. Electricity is a luxury in North Korea, and I soon realized I was looking across the border. I had secretly watched South Korean movies for years. I had seen the delicious food they ate and the amazing places they traveled. I stared at the lights and dreamed of what my life could be.
The dream was too powerful to ignore. I worked every day from sunrise to sunset to save money for my escape.
I gathered rare mushrooms on the slopes of North Korea’s tallest mountain, through the bitter cold. After sixty trips, I had enough money to hire a broker to help me escape into China.
But I trusted the wrong broker.
The broker betrayed us and sold us out. Soldiers were waiting for us at the meeting point and we were dragged from the river to an interrogation cell. The secret police want you to confess that you were trying to defect to South Korea. They beat you with a stick and slam your head against a wall until you just want the pain to stop. But if you confess, you’re sent to a political prison camp to die like an animal.
So I refused to say anything. They kept beating me and screaming at me, but I closed my eyes and held on to my dream of freedom. It was two weeks before they finally sent me to a detention center.
A woman in my cell told me about another broker who could help me escape. But there was a catch - I would have to be sold to a man in China.
I chose the unimaginable. I was sold for less than $3,000.
It is hard for me to talk about this time in my life. The man who bought me kept me in a small bedroom in his house. In one month, I was pregnant. When he found out, he told me to get an abortion. I refused. He tried to drug me and take me to get an abortion while I was unconscious.
One night I felt sick and thought it was food poisoning, but I was in labor and rushed to the hospital. After twenty hours, the doctor had to perform an emergency c-section. The man who bought me complained about the extra expense.
But when I woke up, there was my beautiful baby. I put her on my chest and knew she was my everything. My new dream was to give my daughter Mia a chance to have a better life than me.
I knew we couldn’t stay in China. The man who bought me didn’t want a child, and every day we stayed was another day we could get caught. But I couldn’t take a newborn baby on the dangerous journey. I waited until Mia was one year old, making secret plans with someone who could help us escape - now I know they were part of LiNK’s rescue network.
The day of our escape finally came, and we went to a safe house. I had Mia on my back and a bag full of diapers, clothes, and a small bracelet that was a gift for her. It was everything we had. We met up with other North Koreans, and they were not happy that Mia and I were joining them. I could not blame them. There were stories about groups that were caught because of a crying baby.
Taking care of a one year old is hard enough. Doing so while avoiding the Chinese police was one of the hardest things I have ever done.
I didn’t want Mia to cry so I never put her down, even when my back and arms ached from rocking her. We never stopped for more than a few hours so I had to breastfeed her along the way. Whenever we did have a break, I’d change her diapers, clean her, and make sure she ate enough. By the time I was done, we had to move again. I didn’t have time to eat so I went days with barely any food.
But every mile we traveled brought us closer to our new life. One hot morning, we climbed into a boat and crossed a river. With Mia in my arms, we were met by LiNK’s field team who welcomed us into freedom.
There are two days I will never forget. The day Mia was born and the day I arrived in the United States. I cried so much walking out of the airport. I had no idea what our new life would look like, but we were together and we were finally free.
Now when Mia falls asleep in my arms, all I feel is happiness. My story used to only be about my dreams, but now, I am watching my daughter grow into a fearless and curious person. If I never decided to escape and if I didn’t have LiNK’s help, Mia’s life would be so different. Instead of growing hungry, she has a full stomach. Instead of learning North Korean propaganda, she’s learning about science and animals and the world. Instead of fearing we could be sent to a political prison camp, I just worry she’s growing up too soon.
I believe that one day, every North Korean will be free. And every child will be able to write their own story, like my Mia.
Thanks to Holly’s bravery and the help of LiNK supporters around the world, Mia will never know a life without freedom. Holly will be leaving behind a legacy of freedom for her daughter and for generations to come.
You can help rescue more North Korean refugees and support them as they begin their new lives.
