We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Beyond Utopia: Documenting the Escape From North Korea
“...When life hands you an opportunity to watch footage like this, you don’t turn it down.” – IndieWire
Sharing visuals from the field has always been a dilemma for our organization. On one hand, the highly sensitive nature of the work makes protecting our routes and the identities of those involved the top priority. On the other, there is undeniable power and potential for impact in showing the reality of rescues—the high-stakes peril, raw emotion, and incredible moments of bravery from our North Korean friends. If only people could see what we did; it would become undeniably clear how important this issue is.
When Liberty in North Korea was first introduced to the Beyond Utopia team and their goal of documenting an actual rescue, we were incredibly hopeful, but with a healthy dose of skepticism. We knew all too well the countless risks, conflicting interests, and stakeholders involved in making such a project. Yet when we saw the footage, even in the most initial stages of editing, we knew this was something special.
Gripping, visceral, and urgent, Beyond Utopia embeds the viewer into the lives of several people as they navigate the path to freedom — a mother desperate to reunite with her son, a family of five as they attempt their perilous escape, and a South Korean pastor who’s devoted his life to helping North Korean refugees.
The film is both a simple record of events as they unfold and a suspenseful piece of cinema, weaved together with commentary from leading experts on the Korean Peninsula (including LiNK’s South Korea Country Director, Sokeel Park). It pulls back the curtain on the escape journey in a way that honors the truth and the film participants, while preserving the integrity of the work being documented. Although Beyond Utopia utilized Pastor Kim’s networks rather than our own, LiNK worked closely with the film’s team throughout post-production to review footage for security and accuracy.
The film made its debut in January 2023 at the Sundance Film Festival, long recognized as a hotspot for the upcoming year’s most impactful stories. To premiere at this influential celebration of cinema is a lifelong dream for many filmmakers, making Beyond Utopia’s inclusion alone a significant achievement.
LiNK’s CEO, Hannah Song, was able to attend Sundance alongside the crew and some of the film participants. She sat with the Roh family as they re-lived their escape on screen and saw how harrowing it truly was. For them to finally look back on their journey was a surreal and deeply emotional experience. Audience members were also tearing up and sniffling throughout the film and at the end, there was a long standing ovation — so deserved by these families for everything they have been through to reach freedom.
Sundance had one more surprise in store for us. A testament to the film’s heart, it won the coveted Audience Award for U.S. Documentary, selected by festival attendees themselves. The heartfelt recognition launched Beyond Utopia into another level of visibility, setting the tone for its success in the film festival circuit with some calling it an “Oscar hopeful.”
LiNK is proud to be an impact partner and fiscal sponsor for the film. As Beyond Utopia heads to theaters on October 23rd and 24th for an exclusive two-day event, LiNK will be joining the film on-screen to turn audience interest into tangible action. This documentary follows the lives of a handful of people, but the story is much larger than that. The goal was always to raise awareness and invite new audiences to learn more about all aspects of this issue, get involved as Allies, and help more North Korean refugees reach freedom.
As we’ve been able to slowly regain momentum with rescues since the pandemic, the level of visibility that Beyond Utopia offers is a timely opportunity. The journey has only become more challenging in recent years with border lockdowns, increased surveillance, and heightened restrictions. Costs have skyrocketed and become incredibly volatile, but our commitment to this work is stronger than ever.
Above all, Beyond Utopia is a story about the strength and resilience of ordinary North Koreans, despite the staggering circumstances stacked against them. Changing the narrative on North Korea to focus on the people, not a dictator or missiles, has long been a key pillar of our work. Beyond Utopia aligns with this perfectly, and we hope it brings greater urgency and support for this issue.
It cannot be overstated how rare this glimpse into this modern-day underground railroad is, and what a herculean feat it was for this film to be made.
Don’t miss the opportunity to see Beyond Utopia for yourself — now available on Hulu, Apple TV+, Amazon Prime video, and more.
