We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
Give Today
Foreign Media in North Korea - How Kpop is Challenging the Regime
Movies, TV shows, and music hold power. They’re a way for us to connect through common experiences, reckon with different sides of humanity, and revel in the beauty of being here at all. They transport us to another time and place- perhaps one of our imaginations- and most importantly, allow us to dream and imagine a limitless future.
In recent years, South Korean media and entertainment has gained international recognition. People like Hyun Bin and Son Yejin, the stars of popular Korean drama Crash Landing on You, have become household names, while Parasite swept the 2020 Academy Awards and music from K-pop groups like BTS are charting globally.
Meanwhile, just across the border, North Korea remains one of the most closed societies in the world. Yet even in the “hermit kingdom,” foreign media is accelerating empowerment of the people and change within the country!
Forced Isolation and the Regime’s Information Monopoly
The North Korean government has maintained power for decades through a system of imposed isolation, relentless indoctrination, and brutal repression. A complete monopoly on information and ideas within the country has been key- outside media threatens to challenge the legitimacy of their propaganda, and by extension, their control.
The 2014 United Nations Commission of Inquiry on Human Rights in North Korea reported an almost complete denial of the right to freedom of thought, conscience, and religion as well as of the rights to freedom of speech, opinion, expression, and association.
The regime employs a range of strategies to enforce information control:
- Restricting movement across borders and within the country
- Random house searches
- Severe punishment, including public executions, to deter foreign media consumption and sharing
- Sophisticated digital surveillance
- Jamming phone signals and locating users through signal triangulation
- Mobile OS file signature system that only permits government-approved apps and files
The Spread of Foreign Media
Despite this isolation and unparalleled internal restrictions, the North Korean people have been quietly changing their country from within, including through foreign media access. Through market activity and the movement of people and goods across the Chinese border, they have forced the gradual opening up of their society. Movies and music are smuggled into the country on USBs, SD and MicroSD cards, and small portable media players, offering illicit access to information from the outside world.
With lights off and windows shuttered, North Koreans will watch foreign media despite the risks. If all else fails, bribes are a way for people to reduce punishment if caught. Most North Korean police and government officials rely on bribes to survive, and some defectors complain that they are actually the biggest consumers of foreign media because they confiscate so much.
Information Technology in North Korea
Within North Korea, a broad range of information technologies are available, although they should be registered with authorities. Laptops and computers officially run on a government operating system, Red Star OS, while the North Korean intranet, Kwangmyong, is air-gapped from the internet and heavily surveilled. However, in practice, many North Koreans have non-networked devices used for games, editing software, watching videos, and to copy, delete and transfer media on removable devices.
Mobile phones are also common with approximately 6 million on the North Korean network, meaning roughly 1 in 4 people have one. These North Korean phones generally cannot make international calls and the operating system limits users to approved state media (programs have been developed to bypass this security). On the other hand, smuggled Chinese phones can be used in border regions on the Chinese network. These have been crucial for staying in touch with relatives who have escaped or defected, who often send back money and information from the outside world.
Radios are the only channel of foreign media and news available real-time across the country. While they should officially be registered and fixed to North Korean stations, it is relatively easy to tamper with radio sets to pick up foreign broadcasts. In border regions, some TVs can also pick up live programming from South Korea and China. Traditionally, TVs were connected to DVD players, but newer LCD televisions also have direct USB input ports.
How Foreign Media Changes Perceptions
Among foreign media, entertainment from South Korea is particularly attractive, produced in the same base language by people with the same ancestry. They contain glimpses of rich and free realities just across the border. In comparison, domestic North Korean media seems old-fashioned and disingenuous, designed to reinforce the regime’s ideologies.
As North Koreans learn more about life, freedom and prosperity in the outside world, and their own relative poverty, the regime’s ideology and control are eroded.
“At first you see the cars, apartment buildings, and markets and you think it must be a movie set. But the more you watch, there’s no way it can be just a set. If you watch one or two [movies] it always raises these doubts, and if you keep watching you know for sure. You realize how well South Koreans and other foreigners live.”
– Danbi, escaped North Korea in 2011
Empowered by foreign media, North Koreans are exploring their creativity and potential through everyday acts of resistance- using South Korean slang, copying fashion styles, and sharing pop culture references. In this culture war, Kim Jong-un has called for crackdowns on "unsavory, individualistic, anti-socialist behavior" among young people to restrict freedom of expression.
Foreign media also facilitates shared acts of resistance. People will swap USB devices with trusted friends and neighbors, increasing confidence in one another through a symmetrical transaction. Some people may also watch and discuss movies and shows together, increasing the media’s subversive influence and creating social networks.
The Regime’s Response
During the pandemic, we’ve seen unprecedented levels of isolation and restrictions, closing off the country more than ever before. To buttress control, Kim Jong Un has simultaneously increased crackdowns and punishments on foreign media consumption. In December 2020, the “anti-reactionary thought law” made watching foreign media punishable by 15 years in a political prison camp.
While the situation is harrowing, the government’s extreme response underscores the power of foreign media. The regime recognizes that social changes driven by North Korean people are a threat to their authority and control in the long term.
Accelerating Foreign Media Access and Change
Moving forward, increasing access to outside information is one of the most effective ways to help the North Korean people and bring forward change.
Information and technology support for North Korean people has historically been an under-utilized and under-invested strategy. LiNK Labs is our area of work focused on this opportunity- we’re developing technologies, networks, and content to empower North Korean people with access to information and ideas from the outside world.
