We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
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Joy's Story: Part 1 - Growing Up in North Korea
I didn’t have a dream for my future when I was a child because my family was just trying to survive. My dad ran a farm, but one day the regime took all of his property. We had to start illegally selling wood to make money. We were always worried that we would get caught. We lived in constant fear and anxiety.
I remember not being able to eat for two days. My parents went into the mountains to find grass to boil and eat. Once we couldn't find grass, so my dad and I went to someone's cornfield. He carried me on his back and, when we got there, we pretended that I had to pee so I could go into the field and eat the unripe corn.
Eventually things got too hard for my mom, so she divorced my dad and left us. Life was so hard back then.
Because we never had enough money, there were a lot of arguments between my dad and my stepmom. There were other issues too—my sister’s husband tried to rape me. My father and stepmother also tried to marry me off when I was a teenager. I understood that they couldn’t keep taking care of me because of the economic situation, but I didn’t want to get married. When they set up a meeting with a prospective partner, I didn’t go but lied to my parents that I had and didn’t like him at all, mentioning a lot of bad things about the guy although I had never met him. I felt bad for him, but I had to do that because I didn’t want to get married.
Eventually, I decided to leave for China, hoping that I would have a better life there. I didn’t want to go to South Korea at the time because I heard a lot of rumors about how difficult living there was for North Korean people. Instead, I wanted to find an old Chinese couple, like my grandma and grandpa, who would let me live with them in exchange for taking care of them. I was naive.
I cried a lot at the idea of leaving my family and friends. I couldn’t tell my family that I was going to China, but I did tell some of my close friends. I asked them to give my goodbye letters to my family. I felt so apologetic to my father that I didn’t do much for him as his daughter. Before then I didn’t like my father because, after the regime took away his farm, he started drinking a lot and not taking care of our family, yet I just couldn’t help feeling heartbroken leaving him. I also got to spend 3 days with my mom who lived far away from my family before I went to China. At the time I got to have a lot of conversations that brought us a lot of healing and reconciliation.
I wasn’t sure if I would see my family again because of the possibility of getting caught while escaping to China. Before I left, I got some opium and carried it underneath the collar of my shirt so I could take it to kill myself in case I got caught.
I found a broker who gave money to the border guards so they didn’t patrol when I was supposed to cross the Tumen river. When I got to the middle of the river I felt that the ice was quite thin so I had to crawl to cross the rest of the river that was covered by snow. I didn’t realize that moment but later after I arrived I realized that my feet got so swollen because they got frozen from crawling the river in the snow. I couldn’t feel my feet for a while.
Continue reading Part 2 of Joy's story, focused on her time spent hiding in China.
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