We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Lost Stories from North Korea — A Life With No Exit
By Jane
Jane is a participant of LiNK’s Intensive English Program (LIEP), designed to build the capacity of North Korean English speakers at the intermediate level. In partnership with the British Council, LIEP aims to cultivate participants’ communication and critical thinking skills in English. LIEP is complementary to our broader LiNK English Language Program (LELP), which supports speakers of all proficiency levels.
When I was young, we lived in the countryside. Like the other kids, I had to help my mom with farming. It was hard work. From spring to fall, everything was difficult. Carrying a heavy load on my back, climbing up the mountain, my hands covered in blisters from using farming tools—I would often return home late, completely exhausted.
Our field was located at the top of a high mountain. From there, I could look down and see the Amnok River flowing, with a railway track stretching beside it. One spring day when I was around 13, I was resting at the top of the mountain, looking down at the train passing by below.
Watching it move slowly like a caterpillar, I thought to myself, "I want to get on that train and go somewhere far away." That was the first time I dreamed of escaping. We were living in a prison with no exit, no hope.
Eventually, I managed to escape from that life in that prison. But my mother must have continued climbing that mountain and working in that field for many more years. Perhaps, during her moments of rest, she would look down at the river and the railroad. Perhaps, she thought about me, who had left for a place far away.
Now, I am living well in South Korea, as a mother of one myself. I carry dreams and hope in my heart. But not everyone has been as fortunate as I have in finding a way out.
I have a friend, a North Korean defector now living in the United States, who once shared a story that moved me to tears. A few years ago, she fled North Korea with her two young daughters and eventually made her way to America. She attempted to reach South Korea twice. The first time, she set out with her daughters, ages seven and eleven. They wandered for days through the vast Baekdudaegan mountains. When their water ran out, she dug into the earth with her bare hands, squeezing out a few drops to moisten their mouths.
Along the way, they came across the bodies of two people, sitting with their backs leaning against each other in the middle of a field. From their clothes, she could tell they were North Koreans, their bodies already beginning to decompose. Fearing that she and her daughters might meet the same fate, she decided to turn back and return to North Korea.
As I listened to her story, I couldn’t hold back my tears. Who were those two souls lost in the mountains? Where had they been trying to go? How long had they wandered? They might have been so exhausted that after sitting back to back, they couldn’t get up again. What thoughts filled their minds in their final moments?
That’s why I want to be a writer—to share these stories with the world.
For the people in North Korea who still dream of breaking free from a life with no exit, and for the nameless souls who never made it to freedom.
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Opportunities like LiNK’s Intensive English Program (LIEP) are helping North Koreans find their voice, reach their goals, and lead change on this issue. Your support can help us continue to make an impact in the lives of North Korean refugees, like Jane.
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