We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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North Korean Refugee Stories: Meet Yoon Suk
Yoon Suk has vivid, happy memories of growing up in North Korea. She was raised during a time when state-socialism was relatively functioning, and the government could provide basic necessities to its citizens. She remembers wearing beautiful nylon (a highly-sought after fabric back in the earlier days of North Korea) uniforms with bows and red, patent-leather shoes to school. She also had a passion for the arts and performed frequently on stage. But as she grew older, the shine in her shoes began to fade and the hunger in her belly began to grow.
After the collapse of the Soviet Union, North Korea lost crucial sources of subsidized trade and aid and the North Korean economy crashed. It was during this time that Yoon Suk got married, but what should have been a happy time in her life ended up being far from it. The regime’s mismanaged agricultural and environmental policies were confounded by harsh weather, plunging the country into a severe famine that lasted for years. Yoon Suk and her husband struggled to survive on the meager rations they received—and they were not alone. During this period, an estimated one million people died from starvation, while many of those who survived suffered immensely.
Yoon Suk, knowing that she had to do something to keep her family alive during the most difficult years of the “Arduous March,” turned to the jangmadang—small, illegal markets where people sold and traded anything they could for food. Yoon Suk was like many North Korean women in this new reality, abandoning her traditional role for market activities. Unfortunately, running her modest merchant business was more challenging than she had anticipated and she struggled to keep it afloat. As the situation grew worse, she discontinued her business and looked for other ways to support her family, which had grown by two with the birth of her sons. It was during this time that she learned that life might be better in booming China.
As recently as three decades ago, Chinese people were on average poorer than their North Korean neighbors. But China’s economic reforms have produced wealth and opportunities that are the envy of nearly all North Koreans today. Since North Korea’s economic collapse, which lead to unprecedented cross-border movement and inflows of Chinese goods and media, North Koreans have gained a painful awareness of just how far their formerly impoverished Chinese neighbors have come.
But it’s extremely risky for North Koreans to escape their country. The North Korean regime makes it illegal to leave without explicit permission and if Yoon Suk was caught trying to escape, or caught in China and sent back, she would be punished severely. Yet, the opportunity was too great to pass up and she fled for the first time in the mid-2000s.
Once she arrived, alone in a foreign country where she didn’t speak the language, Yoon Suk was sold to a Chinese man as his bride. China’s lack of marriageable women, particularly in rural areas of the northeast, creates high demand for female North Korean refugees like Yoon Suk. Without legal status and no protection from the authorities, these women are often kidnapped by sex traffickers and sold, sometimes for as little as $200.
Even though she was now living with a Chinese man, Yoon Suk still wasn’t safe from the watchful eye of the Chinese authorities. North Korean refugees’ well-founded fear of persecution if repatriated means that they should be protected under international refugee law. However, the Chinese government labels them as “economic migrants,” so they can forcibly send them back, as per their agreement with the North Korean regime. Yoon Suk was caught by Chinese police not even a month after arriving and was forcibly repatriated back to North Korea. There, the authorities sent her to a prison camp, where she was abused, beaten, and starved.
After all she had gone through, Yoon Suk was still undeterred from finding freedom outside of North Korea. She escaped again to China shortly after her release from the prison camp. She was sold off three times by traffickers, again under the pretense that she was going to be given work. With the last husband, she had her beautiful daughter.
Yoon Suk wanted to give her daughter a better life, and knew that would not be possible in China. Without the proper documentation, her daughter would have difficulty even going to school and would be denied the opportunities available to other Chinese children. Yoon Suk and her daughter escaped China together through Liberty in North Korea’s network and are now on their way to safety in South Korea.
Yoon Suk is excited for the life and opportunities that lie ahead of her. She’s a talented cook and wants to explore the option of obtaining a culinary certificate in South Korea. She also has high hopes for her daughter, who loves art just like her mother did as a young girl, and wants to enroll her in dance and painting lessons. Yoon Suk’s greatest wish is to reunite with her two adult sons someday. She often dreams about appearing on TV to send a message to her sons, showing them she’s alive and well.
Thank you for helping supply the funds for Yoon Suk’s rescue. Your efforts have changed her life and have provided the opportunity for her to enjoy her new LIBERTY.
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