How Has the Kim Family Held on to Power So Long?
The following content is adapted from North Korea 101, LiNK’s FREE online course that explains what's happening in North Korea beyond the headlines. Start learning today.
Sign up for NK 101

“This question is fundamental. To understand where we are and where we might be heading, we have to understand where we’ve come from.” – Sokeel Park, LiNK CSO
The North Korean regime is the world’s worst dictatorship, an extreme remnant of 20th century authoritarianism that has stretched across eight decades and three generations of the ruling Kim family. The regime’s all-encompassing system of control constrains the North Korean people’s agency and potential, resulting in an enforced poverty which includes physiological, material, social, informational, and cultural deprivations.
It is not easy for dictators to maintain power for long. During the Kim family’s rule, the world has seen the rise and fall of dozens of other dictatorships. Through many periods of global change and internal instability, they’ve managed to maintain power not by sheer force or luck, but through an array of adaptive strategies. But when the media portrays Kim Jong Un as crazy or irrational, it undermines our understanding and approaches to try to undermine that dictatorship.
There is a formula to their approach, and if we can understand it, then we can counteract it.
The Four Ways Dictators Lose Power
Historically, the fall of dictators can be attributed to four factors. By looking at each of them, we can see how the ruling Kim family has strategically avoided these fates.
1. Military Defeat/International Intervention
An external country or force intervening and overthrowing a dictator through military defeat.
2. Elite Challenges
An internal challenge emerging from within the country’s top political or military circles, forcibly removing the current dictator by assasination or a coup d'état,
3. Popular Uprising
An internal challenge from below, where a mass movement forces a change in leadership. In some cases, parts of the elite may join the side of the masses.
4. Death in Office
The death of the current leader, opening up an opportunity for someone else to assume control and end the dictatorship or make significant changes.
Threat #1: Preventing Military Overthrow
To prevent an external power from overthrowing their dictatorship, the Kim family first needs a strong deterrent against military force. The vast majority of mainstream news coverage of North Korea focuses on one thing: nuclear weapons. Having nuclear weapons and being seen as potentially willing and able to use them is arguably the most effective way to deter a military intervention from the outside.
Second, the Kim family has strategically managed their relations with countries like the Soviet Union / Russia, China, the United States, and South Korea. They go back and forth between periods of warmer and colder relations, effectively balancing opportunities and risks to gain support while preventing too much external influence. It’s unlikely that the Kim family has ever really trusted any of these external powers, even those that are sometimes labelled as “allies”.
Threat #2: Preventing Elite Challenges
Historically, the position of dictator can be very tempting to others within the leadership’s orbit, from competing family members to senior politicians or military leaders. To prevent anyone from building too much power and becoming a threat, the ruling Kim family carefully manages elite politics, alternating between demoting, promoting, and purging top officials.
On top of that, cross-layered surveillance between different institutions also keeps potential challengers under surveillance and in check, and prevents any one person or group of people from launching a challenge for power.
Threat #3: Preventing Popular Uprisings
The next scenario that the regime must prevent is a popular uprising.
A common conception of North Korea is that if the people wanted to rise up and revolt, they would have, and so they must be brainwashed or bought into the regime’s ideologies. While the latter may be true to some degree, it's difficult to fully grasp the extent to which the government’s system of control deprives people of their agency and potential and prevents them from challenging dictatorial rule.
North Korea is the most closed country in the world. The regime has forcibly cut off North Koreans from the rest of humanity, which serves as the baseline for their control. This centers everything—social structure, daily life, resources, information—around the regime, and eliminates sources that could undermine or threaten their authoritarian rule.
Laying the Foundation: Kim Il Sung’s Half-Century in Power
Kim Il Sung was 33 years old when he was installed into power by the Soviet Union—very young in global politics at the time, when most leaders were in their 50s and 60s. This historical happenstance has ended up being a key factor in the longevity of the Kim family’s control.
From his rise to power in 1945 to his death in 1994 at the age of 82, Kim Il Sung had 49 years to mold North Korea’s politics and systems in his image. During this time, he laid the foundation for hereditary succession by:
- Centralizing power around this dictatorship.
- Building a cult of personality around himself and his direct lineage: propaganda and myth-making that legitimized the Kim family as the only North Koreans worthy to lead the country.
- Purging anyone who could have been an alternative leader.
When it came time for Kim Jong Il to assume power, and the Kim Jong Un after that, decades of preparation smoothened the transition.
Now, after three generations of the Kim family, it would be very difficult for anyone else, even among the upper elite, to try and take power. Even if someone did manage to depose the current dictator, they would have to contend with not just managing the power vacuum, but the ideological void left by decades of propaganda and mythmaking that surrounded the Kim family.
Without the legitimacy that had been set up by the Kims, a new leader would likely find it difficult to maintain power for long. This is something that North Korean elites understand, which further discourages any rival officials from challenging the current regime.

Keep Learning with NK 101: Understanding the Country Through Its People
Through in-depth interviews with North Koreans who have escaped and insight from issue experts, this course will expand your understanding of the current state of North Korea. We’ll dive deeper into what’s happening in North Korea beyond the headlines, hone your ability to discern these key trends, and help you impress your friends with your expertise on the issue.
Access hours of exclusive, free content. Sign up for NK 101.
39 North Koreans Now Free | Liberty In North Korea’s 2024 Annual Report
We’re excited to share LiNK’s 2024 Annual Report — a celebration of the work we accomplished together in 2024, and as a movement over the past two decades.
Read the full 2024 Annual Report here
2024 Impact Highlights
Our Work Towards Liberty in North Korea

- Refugee Rescues & Resettlement Support: Helping North Korean refugees reach safety and freedom, and gain stability and independence during the first years of their new lives.
- Empowering Resettled North Koreans: Working with resettled North Korean refugees to support their success and develop their capacity as agents of change.
- Increasing Information Access for North Koreans: Researching, innovating, and developing initiatives to empower North Korean people inside the country with greater access to information and technology.
- Changing the Narrative on North Korea: Focusing on the stories of the North Korean people and mobilizing a global movement of support for this issue.
Note from our CEO
North Korean Refugee Rescues & Resettlement Support

LiNK is one of the few groups that still operates in the underground railroad, forever changed by the effects of the pandemic. Our field team continues to navigate a more difficult operating environment, amidst increased restrictions and surveillance in China.
In 2024, we’re grateful to have welcomed 39 North Korean refugees and their children to freedom. As we regain momentum with rescues, our team is committed to finding ways to make rescue missions safer, reduce costs, and diversify our routes to build up the resilience of our networks.
Once North Korean refugees begin their new lives, LiNK journeys alongside them through this crucial period of transition. Whether this looks like financial assistance, home visits, or connecting people to resources and services, we help ensure a smoother, more successful resettlement experience.
- 39 rescued
- 35 newly resettled
- 140 supported
Empowering Resettled North Koreans

When North Korea is finally free, North Korean people themselves will be the ones to determine the future of their country.
As we work towards that day, LiNK invests in building the capacity of North Koreans to succeed in resettlement, reach their goals, and lead change. We identify current challenges in the defector community and develop programs to address gaps in career, education, and skill-building opportunities.
As North Koreans become leaders on campus, in their workplaces, and in their communities, it also develops their potential as agents of change on this issue. We’re already seeing the next generation of North Koreans spearheading progress with their unique talents — writers sharing their stories with global audiences, tech-savvy engineers developing information access strategies, entrepreneurs creating more opportunities for North Koreans in business, and activists speaking about North Korean human rights at the highest forums of international policy and diplomacy.
- 208 empowered through our programs
Increasing Information Access for North Koreans

North Korea is one of the most physically and digitally isolated countries in the world. By controlling what North Koreans see and hear through propaganda, the regime disempowers them from making informed choices or scrutinizing the government. Increasing the people’s access to outside information and technology is therefore one of the most effective ways to accelerate forces of change and opening.
LiNK’s Information Access Programs (formerly known as Labs) explores this opportunity with three key areas of impact — creating and curating content tailored to the interests of North Koreans, developing technologies with built-in security to protect users, and devising strategies to increase the flow of information into North Korea.
In 2024, we grew our small Information Access Programs (IAP) team and laid the foundation for ambitious expansion in 2025.
- 2 technology projects
- 1 digital security research project
- 52 North Korean defector collaborators
- 4 media features broadcast into North Korea (via Radio Free Asia and Voice of America)
As always, we are limited in what we can share publicly to protect end users, partners, and the projects themselves.
Changing the Narrative on North Korea

For decades, North Korea has been defined by dictators, politics, and security threats. Media outlets often perpetuate the narrative of a distant and hopeless country, playing right into what the regime wants — to stymie change and distract from the real story, the North Korean people.
LiNK empowers North Koreans to redefine and humanize this issue through their stories. We partner with them to create original media, as well as work with international media outlets to foster a people-centered approach to reporting.
Today, we see a broader narrative on North Korea that highlights forces of change and invites international audiences to join us in taking action. North Koreans themselves are now leading the charge, creating their own documentaries, books, digital media, and art to rewrite the future of North Korea — one where every man, woman, and child is free.
- 11,586,504 reached online
- 2,923 reached in-person
20 Years of Impact on the North Korea Issue
- 1,382 North Korean refugees rescued
- 1,245 resettled in South Korea
- 37 resettled in the U.S.
- 1,101 empowered through our programs
- 46.6 million people reached online
- 350,000+ people reached in-person
- 1,273 total media mentions
- 1000+ LiNK Teams worldwide
"I am sending my congratulations to LiNK on its 20th anniversary. Few groups have done as much for North Koreans… Its long history is remarkable: many people have been discouraged by the lack of spectacular success, while LiNK has continued its operations, doing what was possible, often on a small scale. Such persistence is rare and commendable.
Most likely, North Korea will remain a challenge for a long time, and its people will need all kinds of support, including the assistance LiNK is providing. I wish LiNK continued success in its important work.”
– Andrei Lankov, historian, professor of Korean Studies at Kookmin University, author of The Real North Korea



