We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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I Escaped at 6 Years Old. Am I Really North Korean?
By Sean
Sean is a participant of LiNK’s Intensive English Program (LIEP), designed to build the capacity of North Korean English speakers at the intermediate level. In partnership with the British Council, LIEP aims to cultivate participants’ communication and critical thinking skills in English. LIEP is complementary to our broader LiNK English Language Program (LELP), which supports speakers of all proficiency levels.
From Fear to My Spear
Growing up, I was a very timid boy who avoided anything that made me uncomfortable. I never raised my hand in class because I was too embarrassed to speak in front of people. Just the thought of everyone looking at me made me freeze.
One time in elementary school, every student had to sing in front of the class for a music assignment. I was extremely nervous, not only because I hated standing on stage, but also because I was afraid people would laugh at my terrible singing. It felt like a kind of phobia. I ended up crying and quietly went back to my seat.
But as I grew older, things started to change.
In early 2021, I began playing the electric guitar. At first, I practiced by myself, but after a while I wanted to play with others and do something more meaningful with music. I heard that my church band was looking for a guitarist, so I asked the band leader if I could join—very unusual for someone like me, who had never wanted to be on stage before. To be honest, I wasn’t even good enough to play during a live service. But the band leader still let me join.
I made plenty of mistakes every week. Every Sunday, I was always nervous before going on stage. But this time, I didn’t run away from fear. I knew I wouldn’t grow if I kept avoiding challenges. I realized that achieving goals often comes with pain and discomfort.
Over time, I got better at guitar and became more comfortable performing in front of people. Now, I feel totally fine being in front of a crowd. That experience really changed me. Since then, I’ve tried to face challenges instead of avoiding them.
In the summer of 2023,I had the opportunity to go to England and help raise awareness about North Korea. A Christian organization invited me and some North Korean friends to speak to people in the UK about life in North Korea. My role was to translate their stories into English for the audience.
At one of the events, I was shocked by how many people were there. There were hundreds, maybe even thousands of chairs. I had never spoken in front of such a large crowd before and I had to speak in English, not my first language. I was terrified. But I reminded myself that this was another opportunity to grow. I didn’t back down. I did my job and didn’t give up. I continued translating for two weeks as we traveled across England, helping North Korean refugees share their stories.
There was another reason I had to translate. I didn’t have much of my own story to share. I was born in North Korea, but I left when I was six years old, so I don’t remember much. But during this trip, I learned a lot more about North Korea. I also saw that many people around the world truly care about what’s happening there and I realized that I care, too.
This was the first time I used my language skills for something meaningful. It was the first time I spoke, not just for myself, but for North Korea.
Growing up, I never really realized that I was from North Korea. My mother didn’t want me to interact with other North Korean kids, and I didn’t have any of the typical traits of a North Korean refugee. The way I spoke and behaved was completely South Korean. I spoke fluent South Korean, and I just lived like everyone else around me.
It wasn’t until late 2020 that I met North Korean students for the first time at an alternative school in Seoul. It was quite interesting to meet people who were born in the same place as me, but I felt different from them. Most of them had arrived in South Korea during their late teenage years. They spoke with a North Korean accent and shared detailed memories of their lives in the North. But I had nothing to share. I didn’t remember anything from North Korea. I felt like a South Korean kid surrounded by North Koreans. I couldn’t relate to their stories at all.
That’s when I started to question my identity. Am I South Korean or North Korean?
But after my experience in the UK, I can now say with confidence that I am both. I am North and South Korean.
One meaningful moment was when I shared my mother’s story---how she escaped North Korea and survived in China. She had told me this story many times, but saying it out loud myself was very different. I could feel it more deeply. It wasn’t just something I had heard anymore, it became something I carried. I realized more clearly that I am from North Korea and that my mother went through many hardships. Telling the story helped me feel more connected to my background. North Korea started to feel closer, more real, and more personal.
Now, more than anything, I want to study and learn more about North Korea. The world needs to be aware of what is happening in the North. With increasing attention and focus from the outside, we will be able to take the first step toward unification. Even if unification doesn’t happen, it could lead to the opening of borders.
Since I speak both French and English, I have come to realize that I am able to use my language skills to let the world know about North Korea. I’ve already overcome my fear of speaking on stage. That fear used to hold me back, but not anymore. Now, I feel that I need to get ready to speak up for North Korea and help the world understand its people and stories.
I’ve lived as a South Korean and connected deeply with North Koreans. I understand both sides in a way that not many people can. That’s why I believe I can become a bridge between the two Koreas.
As I continue to grow, I will keep improving my language skills and keep learning so that one day, I can stand on the global stage and speak for the people of North Korea. I want to be someone who helps the world see them not as strangers, but as part of one family.
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Opportunities like LiNK’s Intensive English Program (LIEP) are helping North Koreans find their voice, reach their goals, and lead change on this issue. Your support can help us continue to make an impact in the lives of North Korean refugees, like Sean.
