We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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A North Korean Refugee’s Journey - Pursuit of the Freedom to Learn
By Yukyung Lim
Yukyung is a participant of LiNK’s Intensive English Program (LIEP), designed to build the capacity of North Korean English speakers at the intermediate level. In partnership with the British Council, LIEP aims to cultivate participants’ communication and critical thinking skills in English. LIEP is complementary to our broader LiNK English Language Program (LELP), which supports speakers of all proficiency levels.
I was born in North Korea—a place where identities are imposed, voices are silenced, and dreams are tightly confined. There, schooling is not a pathway to opportunity but a means of indoctrination, designed to enforce obedience and suppress individuality. But thanks to my mother’s courage, I never had to undergo that system. She made the bold decision to keep me out of school in North Korea. At age eight, I escaped to China to reunite with her, beginning a journey that would define not only my identity but also my deep, lifelong yearning to learn.
In China, my mother obtained a false identity for me so I could enroll in school. That first day in a rural classroom marked the beginning of a different kind of life. I was behind, anxious, and constantly aware of our fragile situation.
For the first time, however, I was learning not to obey—but to think.
A year later, we moved to Beijing. There, I stepped into a world I had never imagined—one of academic rigor, intellectual freedom, and cultural diversity. It was in that environment that I first witnessed how learning can transform a person. Each lesson, each classroom conversation, opened doors not only to knowledge but also to self expression, confidence, and hope.
One winter afternoon in 2010, I was on my way to the bookstore, backpack heavy on my shoulders. Beijing was bleak and cold that year. Snowflakes fell softly, only to be crushed by cars and vanish into the grime of the streets. That scene reflected my life: I bore a name I couldn’t speak aloud, fears I couldn’t share, and a fragile existence that felt quietly lonely.
Inside the bookstore, warmth greeted me. I wandered through the aisles, searching for a quiet corner to rest. Then, I saw it—a book with a black-and-white cover, its portrait etched in solemn ink. The man’s composed expression exuded a power I longed for. I picked it up, almost unconsciously.
“I Have a Dream.”
“I have a dream that one day... people will not be judged by the color of their skin but by the content of their character.”
“This is the time to make real the promises of democracy.”
“We will not be satisfied until justice rolls down like waters and righteousness like a mighty stream.”
These weren’t just words. They were light, seeping through a crack I hadn’t known existed. In a world that had taught me to stay small and silent, they spoke to a part of me I had hidden away. For the first time, I felt truly seen—not for where I was from or what I looked like, but for my thoughts, my voice, and the quiet strength I carried within.
Later, after arriving in South Korea, I faced new challenges. Though I had returned to my cultural roots, I felt out of place. I was older than my classmates, unfamiliar with many social norms, and unsure of how to fit in. But with time, I began to build friendships and navigate this new society. Again, learning was central—it provided not just academic skills but also the social space to grow and belong.
During university, I studied abroad in Texas. It was my first experience in a Western classroom. I was struck by the openness, the individuality, and the value placed on diverse opinions. Being among students from different backgrounds showed me how perspectives can differ—and how that difference enriches everyone.
Wherever I was—in China, Korea, or the United States—the classroom was where I grew the most. It was where I stepped outside my comfort zone, gained confidence, and slowly came to understand who I was becoming.
Across all these countries, I’ve developed not just a global perspective but a deep appreciation for the transformative power of learning. In each setting, the classroom became both a battlefield and a sanctuary. I struggled, but I also discovered. I learned new languages, absorbed new worldviews, and came to realize that I was more than a refugee or survivor. I was a thinker, a student, and a human being with agency.
And then I understood something deeper: My story is rare—but it shouldn’t be. There are still millions of children in North Korea growing up without the right to question, to dream, or to imagine a world beyond their borders. They deserve more than silence or sympathy. They deserve the same chance I had—to envision a different future and be equipped to pursue it.
That’s why I’m sharing my story through Liberty in North Korea. Because stories hold power. They build bridges, shatter stereotypes, and create connections.
North Korean people are not just victims. They are potential scholars, leaders, creators, and changemakers—if only they are given the freedom to grow.
My dream is to one day build a global school for children who, like me, come from hardship but brim with promise. I want to help others discover the same sense of identity and possibility that learning gave me. Until then, I will continue to advocate, teach, and connect.
If you’re reading this, I hope you’ll join me. Learn more. Speak up. Share stories. Support organizations like LiNK that are fighting to empower North Korean people with freedom, dignity, and opportunity.
Because when you invest in a child’s education, you’re not only changing one life—you’re challenging an entire system and planting seeds for a freer world.
Opportunities like LiNK’s Intensive English Program (LIEP) are helping North Koreans succeed in resettlement, reach their goals, and lead change on this issue. Your support can help us continue to make an impact in the lives of North Korean refugees.
