We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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“Until I Escaped from North Korea, I Thought the Kim Family were Gods” – Bella’s Story
I was 10 years old when I escaped from North Korea.
Sometimes, when people hear this, they assume I don’t feel close to my North Korean identity because I left at such a young age. But I can clearly remember my childhood, my most impressionable years, shaped by the hands of the regime.
Through songs and schooling, every aspect of my life was warped by indoctrination. In kindergarten, we learned heroic tales about Kim Il-sung and Kim Jong-il. National holidays were celebrated with special snacks distributed by the government. There were portraits of the Kims prominently displayed in our home, that I cleaned every morning to a wake-up song praising the regime.
I was filled with reverence and gratitude toward the Kim family. To me, they were like gods, and North Korea was my entire universe.
The area of Haesan-si, Yanggang-do where I lived was very cold. We frequently ran out of food to eat, and endured harsh winters with thin clothes and shoes that would fall apart as you wore them. But still, I never questioned the regime. It was the only life I had ever known, so I believed that’s all there was to the world.
The thought of leaving was unimaginable.
When my mother suggested I join her in China, where she had escaped three years prior, I called her a traitor. You betrayed the General. You should come back to North Korea right now–these harsh words came from the mouth of a 7-year-old, who had only ever known propaganda and control. I saw what I was taught to see, and said what I was told to say.
Eventually, my mother arranged for a broker to help me cross the border. My heart soared at the thought of seeing her again, but at the same time, it sank with a heavy weight. I felt guilty for betraying our dear leader. I was frightened by the thought of leaving my home.
I was also leaving behind my father. At 9 years old, I couldn’t have imagined that those moments together would be our last. I was wearing a new padded jacket and snow boots that my dad had bought just for the trip. He held me tight and told me I would be with my mom soon. I carry the memory with me now, just as I carried it with me when I crossed the frozen river at the border. In the dead of winter, my new life began in an unfamiliar country.
We lived in China for six months before arriving in South Korea. During that time, I relearned and realized a lot of new things–like what it felt like to be full. Just being able to eat to my heart’s content brought me so much happiness. Being able to sing songs and watch cartoons and movies that weren’t about the Kim regime was fun and eye-opening.
Friendship and romance, heartbreak and hope–through the lenses of other people’s lives, I saw a world that wasn’t defined by loyalty to a regime. This was a world that was free.
This was the world the North Korean government hadn’t wanted me to see, because I would have realized my life there was not normal.
Arriving in South Korea only made this more apparent. While other children had grown up dreaming of becoming presidents, celebrities, or scientists, I had dreamt of becoming a butterfly, so I could fly close to General Kim Jong-il.
Childhood is when we learn how to see the world, but my view had been distorted by my homeland. At the same time, though, denying North Korea felt like denying myself and my family. I still loved where I came from, even if it hurt me. Reconciling the hurt with the hope helped me realize how to move forward.
Today, I’m pursuing a double major in Political Science & Diplomacy and North Korean Studies at Ewha Women’s University. My dream is to attend law school and help North Korean refugees who are facing legal challenges.
I love North Korea enough to want to change it, for current and future generations. For the children in North Korea now, who think the world starts and ends with the Kim regime. For the children like me, who have grown up and realized that there’s so much more to life, and we are the heroes of our own stories.
I share my story today, asking for the support of people like you. Your attention and support are more powerful than any political regime. Share our stories with more people. Support organizations that are rescuing North Korean refugees and finding ways to send information back inside the country. Help us create a future where children born in North Korea can see and experience the world for themselves.
Free from politics and propaganda, free to discover, and free to dream. There is no greater source of hope than the North Korean people themselves.
In freedom, a vast new world opened up to Bella, one that wasn’t defined by the regime. Each new experience helped her slowly unlearn a decade of propaganda, a process that was accelerated by movies and other forms of foreign media.
Inside North Korea, foreign media is just as powerful. LiNK’s Information Access Programs develop news strategies, technology, and content to send back into the country and empower the North Korean people, ultimately eroding the regime’s legitimacy and control. Help ensure this crucial work can continue.
