We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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From North Korea to Seoul National University | Noah’s Story
The house was too small. There was nowhere to hide, and so we had to leave.
I was only 8 years old when my parents divorced. My father was a violent alcoholic, and every day he would beat my mother, sister, and me. North Korea’s laws didn’t protect us from him, so my mother tried to protect us instead. My father stabbed her in the lungs for it.
We were suffocating, but there was no one to save us. The police, the law, and the regime didn’t care. So we left.
First, from our hometown. We moved to a remote city to escape our father’s shadow, but North Korea is a patriarchal society so families like ours are looked down upon. All people saw was a divorced woman and her fatherless children. They didn’t see my mother, who came back from the brink of death to protect her children at all costs. They didn’t see my older sister, who ran her own business and worked away from home to support our family.
All we had was each other, and everything we had, we shared. I remember the snacks we used to buy, the delicious things my sister would bring home and split three ways. We endured 8 years like this, surviving hardships and prejudice with little bits of sweetness.
With no social welfare or food rations to depend on, we had no hope of escaping extreme poverty and hunger. We tried our best, but there were days when I went to school starving. One time, while the other kids were getting ready to eat lunch, I snuck out to forage in a nearby mountain. I found some unripe apricots and ate them to satisfy my hunger. After school that day, I ran home and found some rice porridge leftover in the pot. Without thinking, I ate it all, only to find out later that my mother had sold her clothes in exchange for the rice.
That was worse than the hunger–the helplessness as I watched my mother sell her beloved belongings one by one.
We were still suffocating in a country that told us to be small and silent. To live so invisibly, perhaps they hoped we’d disappear altogether. And so we did. We left North Korea, in search of somewhere with breathing room. Somewhere we wouldn’t have to run from again.
That was eight years ago. My family lives in South Korea now. Today, my mother, who fought hard to protect her two children in a place with no freedom or human rights, works as a school teacher for other refugee children. My sister has since graduated from nursing school and works as a full-time ICU nurse. They’ve never stopped being the strongest, most loving people in my life.
I’m here because they protected me. And now, I can protect them too.
I used to be a terrified, 8 year-old boy, who could only rely on his mother. Now, I’m her proud son, studying politics at Seoul National University – the most prestigious college in South Korea.
As I learn and grow, I’m able to understand my past and leverage it for a better future. The politics and systems that people live under, the environments and experiences that people carry with them – all of these things can be different. But in the end, we are all people. We set the standards for our freedom. We can be the ones who bring change.
When I think about how my family used to live and how we live now, it’s actually easier to remember the bright, happy moments in North Korea, because they were so few and far between. Now, happiness is happenstance – it’s everyday and mundane. And I realize that’s what it must mean to be free. That I know this sweetness will stay, and I can too.
Noah was part of our 2022 class of Advocacy Fellows, a program that supports and develops the next generation of North Korean leaders, storytellers, and advocates. For three months, he traveled across the United States, sharing his story at universities, Fortune 500 companies, embassies, thank-tanks, and The White House. Ultimately, Fellows are working to bring a greater focus to the North Korean people and human rights issues rather than just politics.
We’re only able to sustain these life-changing programs because of your support.
