We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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North Korean Refugee Rescues: An Update from Our Field Manager
Over the past few years, the impact of COVID-19 has had a devastating effect on the day-to-day lives of North Korean people. Pandemic-related border lockdowns, increased surveillance, and unprecedented restrictions made it impossible for North Koreans to escape and reach freedom.
After a painstakingly long pause on rescues, at the end of 2022 we were finally able to start moving people safely again. Our field team has worked tirelessly to establish new, viable routes and adapt to circumstances on the ground. Navigating unprecedented restrictions and developing new routes has led to significantly higher and extremely volatile rescue costs, but our commitment is stronger than ever to help North Korean refugees reach freedom.
We recently sat down with our field manager, Jennifer* to hear directly about the current needs, challenges, and potential of this new era of rescues.
Could you give us a general overview of the situation in China?
So much has changed since the start of the pandemic. Activists have been kicked out of the country; brokers no longer want to do this work because of the increased surveillance and restrictions. The number of underground rescue networks has shrunk significantly. Navigating these challenges puts us at higher risk, which means that we have to use more resources, including people on the ground, to guarantee that our groups move safely. Because of the increased costs, we soon might have to ask people to wait to be rescued and it’s agonizing, especially because timing is critical in the underground railroad. There are very few moments when everything aligns and it is safe to travel, but because we don’t have funds, North Korean refugees lose those rare, precious opportunities. The North Koreans I’ve been in communication with are living in constant fear because of the increased use of security technology by the state, such as facial recognition with AI. On top of that, domestic violence continues to be a serious issue for many North Korean women who were trafficked or forcibly married in China.
Is there a risk of being sent back to North Korea right now?
Refugees who are caught in China are forcibly sent back to North Korea where they are severely punished. However, because of the pandemic, North Korea sealed its borders in January 2020 and has yet to reopen them. This means that repatriation hasn’t been possible yet, but we are hearing rumors that North Korea will start receiving people again soon.
Many people who have tried to escape were arrested and we’ve heard that currently, there are a large number of North Korean refugees in Chinese prisons.
What kind of situations are people escaping from in China?
It’s mostly North Korean women who were trafficked or forcibly married to Chinese men. Some have been living in China for several years and the pandemic left them stranded with no way to escape. We had heard that some of these women were facing even worse treatment from their Chinese husbands than before. The people who arrived in China in 2019 or early 2020 only had a very short period of time to learn the language, culture, and to adjust before having to quarantine. It has been much more difficult for these people to try to escape from China.
More recently, some of the refugees we’re in communication with have serious health issues. But they can’t go to the hospital because they’re not Chinese citizens and would risk being arrested and sent back to North Korea. They are hoping to make it to South Korea to get the healthcare they need.
And what are some of the challenges that North Koreans in China face day-to-day?
They can’t go outside. There was already a lack of freedom to travel and move around freely before the pandemic, but it has only gotten worse since then. When I speak with them, it feels like they’re losing hope. The reality of how difficult and expensive the journey has become is discouraging, especially because they hear about people who attempted the journey and were caught and arrested. So for people who were connected with us recently, many were shocked to hear about our work. They said it was almost surreal because they didn’t think it was possible to get to freedom at this time.
What motivated these people to leave North Korea in the first place?
It’s different depending on the person. There are usually personal circumstances that lead them to look for better opportunities in China or South Korea. Many people are tricked into human trafficking. Some women choose to live with a Chinese husband of their own will. They believe it’s better to live in China in this way rather than live in North Korea.
What have been the biggest challenges for you?
While I'm very grateful that we've been able to resume rescues, it's a shame that we can only move a limited number of people due to increased costs and heightened security. I stay in close contact with refugees in China who are hoping to reach freedom, and some are in urgent situations. A woman who was 4 months pregnant had to make the journey before her belly got too big. Some refugees have health conditions that need immediate treatment, but they’re unable to go to the hospital. My hope is that we can rescue as many people as possible so they can experience freedom and live the full lives that they deserve.
Since restarting rescues last December, the significant increase in costs have depleted our rescue and resettlement funds, leaving many North Korean refugees waiting, once again, for an opportunity to escape. Your support is needed now more than ever.
Throughout the month of June, all one time gifts made here will go 100% towards our rescue and resettlement efforts. In honor of World Refugee Day 2023 and the countless people waiting for their rare and precious opportunity to reach freedom, give a gift today.
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*Jennifer is a pseudonym used to protect our field manager’s identity and avoid compromising this work.
