We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Empowering North Korean Refugees | An Overview of LiNK’s Programs
North Korean people live in the most authoritarian and closed country in the world, deprived of their basic human rights and potential. For decades, they’ve faced a brutal dictatorship, systematic oppression, and enforced poverty. Despite the circumstances, North Koreans are striving towards freedom from both inside and outside of the country, creating irreversible change.
Since its founding in 2004, Liberty in North Korea has not wavered in its vision- a day when every North Korean man, woman, and child can live free and full lives. Yet during that time, our approach has shifted, transformed, and evolved. With an issue as complex as North Korea and as fundamental as human rights, we needed a holistic set of programs to enact change at multiple levels.
Refugee rescues are just the beginning. Over the years, we’ve expanded our approach and developed new ways to support and build the capacity of North Korean people. Here’s how we’re working together to accelerate change.
Rescue and Resettlement Support
The journey to freedom is not an easy one, but it begins with a choice. A choice to hope, to live, and sometimes to leave. Over the last decade, more than 1,300 North Korean refugees and their children have made this difficult decision and reached freedom through LiNK’s networks.
LiNK provides critical humanitarian assistance to North Korean refugees in China, helping them escape through a “modern day underground railroad.” It’s a dangerous 3,000 mile journey from the border of North Korea to Southeast Asia, from where they can safely resettle in South Korea or the U.S. The route is dotted with security checkpoints, state-of-the-art surveillance, and the constant risk of being forcibly sent back. The Chinese government refuses to recognize North Koreans as refugees, instead cooperating with the North Korean regime. If caught, North Korean refugees are forcibly returned to North Korea, where they may face severe punishment, imprisonment, torture, and even execution.
Helping North Koreans escape has only become more challenging since the start of the pandemic. Extreme border lockdowns and unprecedented restrictions made the journey nearly impossible and left many vulnerable refugees stuck in hiding, at even greater risk of exploitation. But the North Korean people didn’t give up, and neither did we. Our field team worked tirelessly to establish new routes and adapt to the circumstances on the ground, making rescues a reality again in late 2022. Despite restarting rescues, the significant increase in costs have depleted our rescue funds, leaving many North Korean refugees waiting, once again, for an opportunity to escape.
We were also able to work with the U.S. Government to help unique and exceptional cases of North Koreans in third countries come to the United States utilizing a process known as “Humanitarian Parole” (HP). HP cases do not arrive in the U.S. with refugee status. As a result, LiNK provides full sponsorship and support in housing, medical, and financial assistance; interpretation and translation services; and coordinating legal needs to receive status.
Though nothing short of a herculean effort, reaching freedom is just the beginning. And navigating this newfound autonomy comes with unique challenges in both the U.S. and South Korea. Resettled North Koreans face enormous social, cultural and technological chasms that must be bridged in a short period of time. Many describe the transition like stepping out of a time machine, fifty years into the future.
LiNK’s resettlement program helps support the success of North Korean refugees. Whether this means financial assistance, making home visits, connecting people to resources and services, hosting workshops, or organizing community gatherings, we work together to develop self efficacy for a sustainable future.
From rescue to resettlement, LiNK walks with North Korean refugees into their new lives. A world of endless possibilities awaits, and we’re excited to see them reach their full potential and achieve their dreams.
Empowering Agents of Change
Emerging from one of the most hostile regimes in the world, North Korean defectors have demonstrated strength and resilience that most of us can not even imagine. They’ve asserted themselves as their people’s greatest hope. One of our biggest opportunities is to go beyond just resettlement support and invest in developing the capacity of North Koreans as agents of change.
A consistently reported challenge we hear from North Koreans is English language ability. It’s not only an essential skill for access to educational and career opportunities–it’s a tool to promote self-efficacy and narrative agency. In response to this need, we launched the LiNK English Language program (LELP) in South Korea. As of Fall 2022, over 200 North Korean students have participated in this program and were matched 1:1 with volunteer tutors. They emerged with the confidence and communication skills to advocate for themselves and others, and new connections that will last a lifetime.
"Before taking the program, I always felt reluctant to respond whenever foreigners came and asked for directions. Now I am not afraid of speaking in English anymore! I was able to improve and make more complete sentences by practicing grammar lessons. As LiNK’s vision is to help the North Korean people achieve freedom, LELP helped me achieve freedom in my English!"
– Minjeong, LELP 2021 participant
For North Koreans who are interested in growing as activists through their studies and extracurricular activities, LiNK offers the Changemakers Scholarship. Recipients are provided with six months of financial support to increase their capacity for advocacy work. Before participating in the program, only 9.6% of participants felt financially stable. After the program, 58% felt financially stable, their part-time job hours decreased by 7 hours a week on average, and 45% of participants saw an increase in their GPA.
On the U.S. side, many North Korean refugees have a difficult time finding professional development opportunities and breaking into the industries that interest them. Through our Mentorship Program, we connect them with mentors who can provide guidance on everything from resume building and interview strategies to financial management, investing, and counseling.
By developing programs like this, we’re empowering North Koreans with the confidence and capacity to navigate the world and be an agent of change. They’re educating audiences about North Korea and mobilizing Allies (like you!) around the world. They’re sending money and information back to their families in North Korea, transforming their country from the bottom up. Most importantly, they’re proving the potential of the 25 million people inside North Korea still striving towards freedom and a better future.
Accelerating Change in North Korea
A crucial way the North Korean government maintains control is by preventing the people from accessing outside information and media, instead bombarding them with propaganda. Despite this, North Korean people have found ways to access foreign information through smuggled devices and the proliferation of grassroots market activity.
Foreign media can have a powerful influence on how North Koreans perceive the outside world. Consuming smuggled movies, television shows, and music is not just entertaining–it’s educational. A screen can become someone’s window to the world. Through it, they see what it means to live in freedom and can begin to call their own reality into question.
"As more and more people gradually become informed about the reality of their living conditions, the North Korean government will either have to change and adapt in positive ways for its citizens, or to face the consequences of their escalating dissatisfaction. Much more needs to be done to increase the flows of information into North Korea.”
– Thae Yong-ho, Ex-North Korean Diplomat
North Korean defectors consistently say that increasing people’s access to outside information is one of the most effective ways to accelerate change inside the country. LiNK Labs is our space to innovate new ideas that empower North Korean people with information and technology from the outside world.
While much of this work must remain highly confidential to be effective, some key strategies include:
- Collaborating with external partners, including recently arrived defectors for the latest intel on the information landscape in North Korea
- Creating and curating content tailored for North Koreans inside the country
- Localizing existing technologies for safer distribution and consumption of information
With ongoing pandemic-related border closures and restrictions on movement, the information landscape in North Korea has become even more challenging in recent years. The regime has increased the severity of crackdowns and punishment for consuming and sharing foreign media, including credible reports of executions. This shows not just where the regime’s priorities lie, but that these social changes are a real threat to the regime’s control in the long term.
Changing the Narrative on North Korea
While dictators and nuclear missiles command headlines about North Korea, they erase the real heart of the country– its people. This is what the regime wants, to control the narrative both domestically and internationally. So when North Korean defectors share their authentic stories and perspectives, it’s a powerful act of defiance and a crucial way to change the narrative on North Korea. LiNK amplifies North Korean voices through online media, documentaries, and events, and empowers North Korean people to take authorship over their own stories.
LiNK’s Advocacy Fellows program supports and develops the next generation of North Korean leaders, storytellers, and advocates. We believe they will be the ones to create a new vision for North Korea and spearhead that change. Fellows participate in workshops to improve their knowledge on the issue, English language, public speaking, and storytelling skills before traveling across the United States. They speak at churches, community centers, universities, and Fortune 500 companies, and also brief key policy makers and stakeholders. Audiences have included the United Nations, State Department, The White House, National Security Council, the intelligence community, and embassies and think-tanks. Ultimately, Fellows are working to bring a greater focus to the North Korean people and human rights issues rather than just politics.
75% of people who attended an Advocacy Fellows event said it was their first time meeting a North Korean person, and 81% said their perspective on North Korea had been forever changed.
Young South Koreans also have massive potential to be a greater force for progress. Despite sharing a border and heritage with North Korea, the general public in South Korea has become increasingly disengaged from the issue. For decades, the narrative has been centered on politics and the threat of war, and this has contributed to creating an unwelcome environment for many North Korean refugees resettling in South Korea. We’re working to humanize people’s perspective of North Korea and raise a new generation of South Korean activists through our Co-Creators Program.
Each year, Co-Creators brings together North and South Korean students to work on collaborative advocacy projects, tapping into their potential as changemakers and activists redefining North Korea for their generation. They pitch ideas, train with us to improve writing and storytelling skills, and then execute their concept in the public sphere. In 2022, Co-Creators organized a Jangmadang (North Korean market) experience where visitors could learn more about the issue through interactive booths. They reached a total of 242,423 participants both online and in-person over the course of three days.
We believe it will be this new generation of young North and South Korean activists who will influence government policy and public attitudes towards North Korea, and will be crucial in shaping the country’s future when North Korea is finally free.
All around the world, we’re mobilizing a movement of support for the North Korean people. Our goal is to rally 25 million Allies – one Ally for every person in North Korea – who will help us inspire this generation, advocate for change, and stand with the North Korean people. Helping us to achieve this are LiNK Teams, student and community groups across the globe that are committed to seeing the North Korean people achieve their liberty in our lifetime.
Up until now, the scale of humanity’s response to this issue has not matched the scale of the challenge and oppression that the North Korean people face. By changing the narrative on North Korea, we believe that we can change the way that people, institutions, and governments respond to this challenge, and provide the support and resources the North Korean people deserve in order to determine their own future.
A Story of Human Triumph
From helping North Koreans in their escape to empowering a new generation of changemakers, our work is only possible because of the Liberty Community - monthly donors who enable us to develop and sustain these life-changing programs. Because of this community, we can rise to new challenges and sustainably develop long-term solutions.
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To ensure that the story of North Korea is one of human triumph, freedom, and the fulfilled potential of 25 million North Korean people!
