We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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The DMZ and North Korea
What Is the DMZ?
The Korean Demilitarized Zone (DMZ) is a strip of land running 160 miles (250km) across the Korean Peninsula that serves as a buffer zone between North Korea and South Korea. It passes just 30 miles north of Seoul but is one of the most heavily guarded borders in the world. It divides the Korean Peninsula approximately in half roughly near the original border at 38°N (the 38th parallel), the line that divided North and South Korea at the end of World War II. The Demilitarized Zone incorporates territory on both sides of the cease-fire line as it existed at the end of the Korean War (1950-1953), and was created by pulling back the respective forces 1.2 miles along each side of the line.
The armistice that ended hostilities was signed here in 1953, but, as an official peace treaty was never signed, the two sides have officially been at war for over seven decades.
A Brief History of the DMZ
With Japan’s surrender to the Allies ending World War II in 1945, Korea gained its independence after 35 years of colonization by Japan. The United States and the Soviet Union agreed to a joint temporary occupation of the Korean Peninsula with the US administering the southern part and the USSR administering the northern part.
The zones were split at the 38th parallel, an arbitrary line on the map chosen because it divided the country roughly in half. The division and international administration was supposed to be temporary until Koreans were considered ready to govern by themselves, but with the onset of the Cold War and growing suspicion between the US and USSR the two sides failed to come to an agreement that could establish a unified Korean government and state.
Instead the Republic of Korea (ROK), supported by the United States, was established in 1948 in the south while the Democratic People’s Republic of Korea, supported by the Soviet Union, was established soon after in the north, with both sides claiming sovereignty over the whole peninsula.
On June 25th, 1950, the new North Korean Army invaded across the 38th parallel in an attempt to quickly reunify the Korean peninsula by force. They nearly succeeded, but US-led international intervention changed the course of the war. The conflict devastated the Korean peninsula for three years and killed three million people. After the conflict reached a stalemate close to the 38th parallel, the Korean Armistice Agreement was signed on July 27th, 1953 between the United Nations Command, North Korea, and China to establish a ceasefire.
Each side agreed to move their troops back 2,000m (1.24 miles) from the front line to create a demilitarized zone, establishing a 2.5 mile wide buffer with established rules of conduct. The Military Demarcation Line (MDL) runs through the middle of the DMZ and indicates where the front was when the agreement was signed.
More than seven decades later, both sides still stand guard on either side of the DMZ, two large armies on constant alert for potential aggression from the other side. The arbitrary division that in 1945 everyone thought would be temporary has ended up with one of the most impermeable borders in human history.
The Security Status at the DMZ
The border between North and South Korea is one of the most heavily guarded stretches of land in the world. The DMZ, littered with scores of mines and barbed-wire fences, is almost impossible to cross, except at the Joint Security Area (JSA). The JSA is a special zone inside what is known as the "truce village" of Panmunjom, about 35 miles north of Seoul. Every year, when it is open to tourists, thousands of people visit the JSA for a chance to see North Korean soldiers standing at attention just dozens of feet away and to officially step into North Korean territory inside a United Nations Command administered conference room that straddles the military border.
A visit there feels like military theater, with stern warnings from the South Korean soldiers under United Nations Command not to make gestures at their counterparts. Since demarcation, the DMZ has had numerous incidents and incursions by both sides, although the North Korean government typically doesn’t acknowledge direct responsibility for any of these incidents.
Human Rights and Repression in North Korea
North Korea is one of the world's most repressive states. The government restricts all civil and political liberties for its citizens, including freedom of expression, assembly, association, and religion. It prohibits all organized political opposition, independent media, civil society, and trade unions. The government routinely uses arbitrary arrest and punishment, torture in custody, forced labor, and executions to maintain fear and control across the country. Beyond the DMZ, North Korea is a highly controlled country where human rights are routinely violated.
The international community has continued to press the North Korean government to expand its engagement with United Nations human rights mechanisms, including action on findings of the UN Commission of Inquiry (COI). The COI report shows that the country has committed crimes against humanity including extermination, murder, enslavement, imprisonment, rape, sexual violence, forced abortion, and other heinous crimes. The citizens of North Korea require a lot of help and support from the international community in order to attain a better life.
The North Korean people face a brutal and repressive government that isolates them from the world and denies their most basic human rights. But you can help to create change. At Liberty in North Korea (LiNK), we help North Korean refugees escape through a 3,000-mile secret rescue route and empower North Koreans who have reached freedom to be changemakers, advocates, and leaders on this issue.
You can help make a difference in the lives of North Korean citizens by learning more about our organization, raising funds, advocating for the people of North Korea, starting a rescue team, or making a donation today!
