We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Women’s History Month: Honoring the Bravery of North Korean Women
By: Jennifer Kim
Jennifer* is Liberty in North Korea’s Field Manager. Over the years, she’s carefully stewarded our secret rescue routes and helped countless North Korean refugees reach safety and freedom.
Approximately 70% of North Korean defectors are women. Throughout their journey, they face unimaginable challenges, including human trafficking, confinement, and sexual violence.
For Women’s History Month this year, we asked Jennifer to share her experiences supporting North Korean women who have made the brave decision to escape, and bring light to the stories of real people behind the numbers and statistics.
A Transformative First Mission
When I first began this line of work, I was filled with both excitement and anxiety. “Will I be able to connect well with these people?” “Will the field be too dangerous?” Even in my position as a staff member, there were times when the situations we encountered felt riskier because I was a woman.
On my first mission, the group we brought to safety were all women. From their small requests, like asking for sanitary pads, to moments where they cautiously shared their harrowing experiences of human trafficking in China, I found that we could connect on a deeper level because I was also a woman. I realized my role wasn’t just to be a staff member, but to stand by these people as they needed me, as a fellow woman. From then on, the fear I had initially felt about this work transformed into conviction.
North Korean Women At the Forefront of Resistance and Survival
After meeting many North Korean women defectors, I’ve come to learn that there are unique challenges and experiences that only they face. Women in North Korea are not as restricted to job assignments as men, so they’re the ones actively engaged in informal economic activities. They’re running their own black-market businesses and trading smuggled goods, shifting economic power from the regime into the hands of the ordinary people.
Women also make up the majority of North Korean defectors at over 70%. In freedom, they’re leading advocacy efforts and raising awareness for this issue.
I've come to think that perhaps women in North Korean society were the first and most desperate to stand up in resistance.
At the same time, the reality is that women are more vulnerable to gender violence and crime. The moment they cross the North Korean border and set foot on Chinese soil, their precarious legal status and the fact that they are women become risk factors that can lead to human trafficking, sexual exploitation, and forced prostitution. If these dangerous situations lead to pregnancy and childbirth, women often remain in China for years, even decades, weighed down by the conflicting emotions of their longing for freedom and their maternal instincts.
All of the women I met during my first rescue mission were survivors of being trafficked into forced marriages. While there are some cases where these women meet kind families and live in a relatively less dangerous environment, most have to endure difficult lives. One woman who we rescued in 2024 said that in the early stages of her life in China, she was confined and tied up in a single room by the man who bought her. Others had to do forced labor in one of China’s many factories.
Not a News Story, But a Person’s Story
About ten years ago, I watched a video of a woman my age testifying about the hardships and sexual violence she experienced during her defection from North Korea. As a South Korean, I couldn't believe that such things were happening just across the border. Shocked and ashamed of my indifference, I cried for a long time, then resolved to do something.
North Korea used to be something I only saw and heard about through a TV screen. Now those distant news stories have become the personal experiences of the North Korean mothers and friends I’ve met in the field.
At first, I simply wanted to help as best I could. But as time went on and I met more North Koreans, my perspective gradually changed. Now, I feel like I'm not so much ‘helping’ as I am meeting incredible superwomen who have overcome tremendous adversity.
My role is to constantly remind them of their resilience and potential, so they don't forget it themselves.
“This is My First Time Being Treated Like a Queen”
After a successful mission, our team ensures our newly arrived North Korean friends have a proper meal, get some rest, and receive basic necessities. On one occasion, one woman told me, “This is the first time in my life that I have been treated like a queen.”
She had just reached freedom after ten years in a forced marriage to a Chinese man. Her words resonated with me deeply. I realized once again that our work isn't simply about helping people achieve physical freedom; it's about restoring a person's forgotten dignity.
That woman has since resettled in South Korea and runs a small shop. She’s continued to stay in contact with LiNK, sharing updates about her life. One day, she shyly announced her marriage. She’s starting a new chapter with a person she chose and wanted.
Walking Together In Solidarity
Through the friendships I’ve made and stories I’ve witnessed in the field, my connection to this issue has deepened over time. These women aren’t just “nameless” North Koreans, but people like us, living their daily lives; someone’s daughter, sister, or mother. I didn’t set out to do this work for over a decade. But day by day, hearing each story, meeting each person, and holding their hands has naturally led me down this path.
Listen to their stories, and I believe that you too will encounter a heart for the North Korean people.
– Jennifer Kim, LiNK Field Manager
*Jennifer is a pseudonym used to protect our field manager’s identity and avoid compromising this work.
Help North Koreans Win Their Freedom
From inside the country to on the global stage, North Korean women are driving change on this issue. Driven by necessity, desire to care for their loved ones, and aspirations to forge their own path in this world, their pursuit of freedom is both intentional and instinctive.
Liberty in North Korea doesn't just extend a helping hand to North Korean refugees—we’re cultivating the next generation of North Korean leaders, entrepreneurs, and advocates, and doing this work alongside them.
Become a monthly donor today at $20 per month to help more North Koreans reach safety and gain full authorship of their lives in freedom.
