We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Webcomic: Escape From North Korea
By: Ju Ok Jeon
This webtoon, created by North Korean escapee Ju Ok Jeon, reflects the real risks many North Koreans face when fleeing their home in search of safety, dignity, and the chance to live freely.
About the Artist
Ju Ok Jeon is a North Korean defector who escaped in 2013. Having lived under the Kim Jong Un regime in an oppressed land, she conveys—through webtoons and comics—how precious the values of freedom and dignity truly are, with both sincerity and storytelling power.
Support Ju Ok’s work: @unistudio_juok
From Artist to Activist
As a kid in North Korea, Ju Ok was famous at school for one thing—drawing portraits of people passing gas. Her classmates flocked to her, asking to be drawn in exchange for snacks and even small amounts of money. Nothing made Ju Ok happier than to see people’s faces light up with a big smile, and to laugh together over her creations.
But things came to a halt when a teacher pulled her aside for “disrupting the school environment” with her “unrevolutionary” drawings. Ju Ok’s art supplies were confiscated, and she was warned that her parents could be punished for failing to educate their children.
“I vowed to never draw again because my simple drawings could bring harm to my family. But no matter how hard I studied or worked, opportunities were limited because my family belonged to the labor class. After a relative defected, my social classification [songbun] fell, leaving me destined for a life of forced labor. Realizing there was no hope or future, I decided to escape.”
In freedom, Ju Ok found that there was a lack of public understanding and empathy about North Korean human rights. A few years ago, her husband, who is also an artist, encouraged her to try drawing again.
“After being severely scolded as a child, I hated anything related to drawing. But when my husband told me I have talent, I got chills—thinking, ‘Did I actually used to like this?’
Through illustration, I want to share the reality of North Korea I experienced, my journey toward freedom, and my resettlement in a free society—so the world can hear the voices of those who still long for freedom inside North Korea.”
Ju Ok hopes her art will reach more people and increase support for this issue. In 2025, she participated in the LiNK English Speech Program to hone her storytelling and English speaking abilities.
“The North Korean issue is not only a domestic matter on the Korean Peninsula but also a complex international issue. That is why it is vital to raise awareness globally—and for North Korean defectors to share their stories directly in English. LiNK’s program has played an important role in helping me move toward my life goals.”
Reimagining North Korea’s Future
Liberty in North Korea helps North Koreans reach freedom and reach their full potential through programs that build their capacity to succeed and lead change. With the right support and tools, they’re sharing their stories, utilizing their talents, and building their careers with unwavering purpose—to create a future where every North Korean person can live free and full lives.
Invest in the next generation of North Korean advocates, storytellers, changemakers, and entrepreneurs, like Ju Ok.
