We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
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Challenges of Freedom
Four North Korean defectors' experiences of resettling to South Korea.
It was the greatest country in the world. Sure, sometimes they saw people die from starvation and heard rumors of people disappearing into prison camps, but it was like that everywhere. At least that’s what they were told. But as foreign media started to spill into the country, they realized it wasn’t like that everywhere; they weren’t living in the greatest country in the world. A better life was out there and they knew they needed to leave to find it.
Every year, many North Koreans risk their lives to escape one of the world’s most oppressive regimes. They trek through jungles and over mountains, terrified of being caught and sent back. Once they finally reach freedom, they start over. New cultures, new opportunities, new challenges.
Here are four of their stories.
Ill Yong
Ill Yong opens Google Maps, trying to find a satellite image of his childhood house. This always makes him homesick. When he zooms in on his house, a blurry gray square surrounded by snow, he remembers the nearby waterfall and the summer days he spent playing there. But he also remembers how hard it was living in North Korea. His family listened to illegal South Korean radio every night but had to keep it hidden from friends and neighbors. If caught, they could have been sent to a political prison camp or even executed.
Ill Yong resettled to South Korea in 2009 and, even though his family was with him, starting over in a new country was challenging. The everyday moments took adjusting to. His first time at a buffet, Ill Yong was so overwhelmed by the massive amount of food that he just took a small bowl of rice. The first time he tried to use an escalator he was so confused about what to do that he jumped on at the bottom and then jumped off at the top. Ill Yong has now been in South Korea for nine years and is studying to become a Human Rights lawyer. A lot has changed since he first arrived (he now knows how to get on an escalator) but he still thinks about his old home in North Korea and hopes to see it again in person one day.
Noel
Noel came to South Korea in 2010 with a shy personality and a strong North Korean accent. She wanted to blend quietly into her new culture, but people constantly asked where she was from. School was also a struggle. In North Korea, she had dropped out after the first grade to stay home and help her mother. What she did learn at school was of little help in her new life. She was used to curriculum that focused on the Kim family. Determined to catch up, she began reading lots of books.
Noel is currently studying to become a writer and is no longer behind in school. Her new challenge is figuring out what to do with her freedom. Living in North Korea, she just followed the regime and did whatever she was told. It was the only option. Now, faced with endless choices, she knows that there is a responsibility that comes with freedom, and she wants to use it wisely.
Jessie
Jessie was overwhelmed. She was by herself in an unfamiliar country. So much was unknown: how to get around, where to study, how to make new friends, and even where to buy groceries. She wasn’t used to this new culture’s rules and norms. The first time she heard someone publicly criticize the South Korean president she was stunned. Freely expressing any negative thoughts about the regime was unheard of in North Korea.
Jessie now understands her new culture and loves her freedoms, especially being able to watch whatever dramas she wants without fear of punishment. South Korea has become her home, but she still longs for the day she can return to North Korea. Her parents have both passed away and she wants to go and pay her respects in person.
Geum Hyok
Geum Hyok stood by himself in an empty apartment wondering if he made a mistake. He had no friends and no family there to reassure him. Feeling lonely but determined to make a life for himself, he started classes at Korea University where he met people who were kind to him and checked on him regularly. Their friendship helped him not feel as lonely. Except for the couple times he was turned down for a job because they didn’t want to hire a North Korean, most people were welcoming to him. But what surprised him most was how many South Koreans didn’t know what was happening in North Korea. Geum Hyok didn’t blame them, he knew humans rights was complicated. But it was still disappointing.
Now, Geum Hyok is studying politics and diplomacy and enjoys having the freedom to do what he wants. He no longer questions his choice to escape but he does think about his loved ones still in North Korea. He especially misses his mother whom he hasn’t seen or spoken to in eight years. He is waiting for the day North Korea finally opens so they can be reunited.
