We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Finally Free
I went to Southeast Asia to see where LiNK’s Field Team rescues North Korean refugees. Here’s what I found…
Refugees must cross terrain like this to reach safety in Southeast Asia
We’re on a dirt road weaving around potholes.
On one side, the rice reaches to the horizon. On the other, corn stretches higher than the van.It feels like rural Iowa, but hotter and with palm trees.
The van lurches along, swaying back and forth with the ruts in the road. We’ve been driving for five hours through dense jungle and villages so small that you’d miss them if you blinked. It’s starting to seem like we’re in the middle of nowhere.
We finally coast to a stop and LiNK’s Field Manager points to a steep ravine.
“We’re here,” she says.
“We’ve rescued North Korean refugees right here,” she continues.
For the next hour we stop every couple hundred yards. She points to a field or a patch of trees and recounts stories.Stories of screeching to a stop, sliding open the door, and pulling North Korean refugees into the van.Stories of refugees so dehydrated they barely have the words to ask for water.
Stories of people collapsing in exhaustion, caked in mud and peppered with bruises from the long trek through the jungle.“What do refugees do once they’re in the van?” I ask.“Some start crying, the tears stream down their cheeks. They’re so overwhelmed that they finally made it. Others flash smiles in triumph, soaking in every second.”
I realize we’re not on just any dirt road.
This road meanders along the border. You can’t see the line but throw a stone in a certain direction and it’s likely to land in another country.For North Korean refugees this border means everything. Cross it, and they’re safe. The North Korean regime cannot have them arrested and forcibly returned.The danger is finally gone — evaporated in the sweltering heat and suffocating humidity of Southeast Asia.
For the first time in their entire lives: they are free.
It’s a week later and I’m sitting in an air-conditioned coffee shop that sells overpriced lattes.
I’m back in South Korea to interview a North Korean woman who reached freedom through LiNK’s rescue network.It took her four tries to make it to South Korea.She was arrested twice at the North Korean border and once in China. Each time the punishments seemed unimaginable, but they’re terrifyingly common.She recounts the horrific torture she endured for trying to escape. The way they slammed her head into a nail on the wall. The torment of witnessing cellmates whither away from starvation. The heartbreak of watching her 5-year old daughter being beaten in front of her.I’m trying hard to collect the facts. But hers is one of those stories that hollows you out. Leaving you nauseous and numb.The conversation dwindles. I can see the toll that sharing these stories are having. Her shoulders start to slump. She barely looks up to make eye contact anymore.I pull out my phone and show her a video. Her eyes flash with life.
20 seconds pass and she’s still glued to the phone.
It’s a video of that dirt road. And the exact place where she finally reached freedom. There are corn stalks on the left and a small farmhouse hidden behind palms leaves on the right.“Do you remember this place?” I ask.“How could I ever forget it?” she says without looking up.She’s smiling for the first time all afternoon.
