We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
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Yoon Ha's Story: Part 3 - Making it to South Korea
This is the third part of a three-part story. Read part one about the hardships Yoon Ha experienced growing up in North Korea, and part two about being trafficked in China.
After connecting with LiNK’s network, I had to hike up more mountains to get out of China. It was very difficult being eight-months pregnant. My legs hurt and began to swell up a lot. It was really dark and I fell a few times. It was so hard - I was completely exhausted.
There were other North Koreans escaping China with me and they were pulling me and helping me up. Whenever I wanted to give up, they encouraged me.
“We must go. We must go to South Korea to live. To live…”
I felt like it was my responsibility to keep going and to survive for myself and my daughter. The journey getting out of China was so tough. I was worried that my unborn baby might have died because I didn’t feel the baby moving in my stomach for a while.
After many months in government processing and after going through the Hanawon resettlement education center, I was finally able to live freely in South Korea. I was overjoyed.
Thankfully, my baby survived and I had a beautiful baby daughter right after I came to South Korea. More than a year later now, I am thankful that she is growing well and is in good health.
In North Korea, the police oppressed me, keeping me from doing what I needed to do to survive. And in China, the police were trying to find North Korean refugees who were living in hiding. They wanted to send us back to North Korea, even though they knew we would be brutally punished by the regime. Whenever the police came around, I locked all the doors and hid in fear until they left town. So at first, I was scared of the police in South Korea.
I got to know my assigned police officer and realized he is just a person like me and we are not that different. (Every resettled North Korean refugee in South Korea is assigned a police officer for their first five years. They check in on them on a regular basis, and provide basic legal advice and special protection if necessary.)
We talked openly and he shared about the challenges he had when he was younger. He calls me once a week to see how my daughter and I are doing. He has brought us fruit and diapers for my daughter. He is so sweet. He also helped me with paperwork, paying bills, and getting my phone fixed when it broke. I really appreciate him and now he feels like a friend to me.
Thanks to people like him, I can sleep well.
I have been surrounded by many good people from my church community, the Hana Center (the local South Korean government resettlement assistance center) and my designated police officer.
It felt so good to talk freely with many people in my first language--Korean. I had lived in China for many years and when I first went there, I knew no Chinese. I struggled so much with communicating and I couldn’t talk to people freely either because of the fear of getting caught.
Now I can talk to anyone without worrying about getting caught.
I am so glad I came to South Korea. My life here is much better than my life in North Korea or China. I feel very safe and free in South Korea.
I am still learning the meaning of freedom as I experience it in this new society. I can do what I want and go where I want to go. I can go somewhere just to have fun and no one stops me.
That is freedom to me, and I am living it right now.
