We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Yoon Ha's Story: Part 2 - Life in China
This is the second part of a three-part story. Read part one about the hardships Yoon Ha experienced growing up in North Korea that led her to escape. Part three follows this part with her experience resettling in South Korea.
The couple who helped me escape into China brought me to a house that same night after we crossed the river. There they told me about my options. They said I could work in a restaurant somewhere in China. However, there would be a high risk that I would be caught by the Chinese police and get sent back to North Korea. I already knew that if you get sent back to North Korea from China, you could be severely punished by the North Korean regime.
They said there was another way, which would be safer; I could "marry" a Chinese man. They told me my Chinese husband would protect me from getting caught by the Chinese police. So it seemed that this was the best choice I could make. I had already come to China and I didn’t want to go back to North Korea. I was prepared to do anything to have a better life, so I told the couple that I would live with a Chinese man.
The next morning the couple took me to a car and we started driving.
In the car, I started getting scared. The only thing I knew was that I was going to live with a Chinese man I had never met, and I was just hoping that my life would somehow get better through the marriage. After driving for a while, we arrived in a small city in China. There I met some Chinese people who turned out to be family members of the man I would marry.
I saw one of them give money to the couple who had brought me there. It was then that I realized that I had been sold.
A part of me still felt I could do anything to have a better life. But it didn’t feel good to be sold like an object. Even to this day, there are so many North Korean women being trafficked like I was. This kind of trafficking is now an industry.
I also felt selfish for leaving my mother and sister without letting them know. I came all this way so that I could have a better life, but I missed them a lot. I didn’t know what would happen next or how the Chinese man would treat me. At that point, I wanted to run away, but it was too late and there was nowhere to go. It was a small town in the country and I didn’t know anything, including the Chinese language.
Without having a proper wedding, I started living with the Chinese man - I don’t even want to call him my husband. It was frustrating not knowing any Chinese. And since I was sold into the marriage, I didn’t love the man. So it was really hard for me to live with him.
Despite all of this, I would eventually have my first daughter with him.
He and his family farmed for a living and were very poor. His family didn’t treat me well. They made me do all sorts of hard work on the farm and they would say bad things about me. Sometimes I even got hit. I wasn’t familiar with the area and couldn’t speak the language very well for the first couple of years. And there was always the danger of getting caught by the Chinese police and sent back to North Korea.
I cried a lot whenever I was by myself. I knew I had to keep enduring it for my daughter but it was so tough.
I started hearing from some people around me that I could live safely and freely if I could make it to South Korea. I didn’t want to leave my daughter, but I couldn’t keep living this life without freedom. So I decided to run away, hoping that I could come back for my daughter later.
I soon discovered that it would cost me a lot of money to find people who could take me to South Korea. I had no money, so I ended up getting sold to another Chinese man in order to survive.
Living with the second Chinese man was even worse than with the first one. I still had to do a lot of hard farming work and he was always watching me. He was suspicious that I was going to try to run away. When he went to work he brought me to his workplace so he could still watch me. And he was not kind to me. Whenever I got sick, he didn’t care.
I felt so unloved and suppressed.
Soon, I was pregnant with my second daughter. All the while, my desire to go to South Korea kept growing. I thought about giving up on my unborn daughter, knowing that I couldn’t be a good mother to her while living like this in China. And I knew it would be even harder for me to leave after I gave birth to the baby. But I didn’t want to leave another child of mine for my own freedom.
After hearing from some people that I could raise my child with support from the government in South Korea, I started having hope. I dreamt about living there with my baby. So I looked for opportunities to run away from the second Chinese man, even though he was always watching me. At some point, I met another North Korean woman who lived in my town and who had also been sold into a marriage. She said she could connect me to people in a different city who could help me go to South Korea.
When I was eight months pregnant and my stomach was so big, the Chinese man didn’t watch me as much as he had before. Maybe he thought my body was too heavy to run away. So one day I left home, telling him that I was going to my friend’s house. But actually, I was going to another city to meet people who would connect me to LiNK’s network.
When I was about to leave the town, however, I got caught by the Chinese man. He made me sit behind him on his motorcycle and was taking me back to his house. Riding on the back of the motorcycle, my hat got blown off my head by the wind. I asked him to stop so I could pick it up. It was my favorite hat. He said, “No, we aren’t going to stop. Forget about the hat.”
At that moment, my whole heart and body were telling me, “Do not give up on what you deserve. You deserve to have a simple hat and you deserve to live in freedom like a human being.”
I don’t know how I did it but I jumped off the motorcycle while it was moving. Luckily he wasn’t going too fast and I landed on my back so the baby didn’t get hurt, and I was okay other than scratching my forehead while rolling on the ground.
I got up and started walking toward where the hat fell. The man asked me where I was going and I told him that I was going to get my hat. His motorcycle had lost balance and fallen after I jumped. He didn’t even ask how I was as he started to inspect it for damage. I realized this was my opportunity to run away again. So I grabbed my hat and started running up into the nearby mountains.
I kept going up and up until I was near the top where I could see the road, the man, and his motorcycle. I hid there for a few hours, scared of getting caught by him again. I actually saw him driving around to find me. So I climbed further up and over the other side of the mountain.
Being eight months pregnant, my body was very heavy. But I had to keep moving to get away from the man. I made it over the mountain.
I started heading to the city by taking different vehicles. One time I got on a truck that was transporting dogs. Since all the space was taken by the dogs, I had to sit on one of the guys’ laps in the front seat.
Finally, after some long bus rides that made me feel sick, I connected with LiNK’s network.
Continue reading with Part 3.
