We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Yoon Ha's Story: Part 1 - Life in North Korea
Yoon Ha resettled to South Korea through LiNK’s network about a year ago. She recently shared her story with us. This is part one of three. Continue to part two.
When I was asked, “How was your life in North Korea?” for the first time, I just started crying because my life there was so hard. It was so hard.
When I was a little kid my mom left me, my younger sister, and my dad, because of our financial struggles. I felt so abandoned and unloved.
And even though I was young, I had to start working to contribute to my family’s finances. My sister and I would forage for plants in the mountains and riversides. We carried the herbs, roots, and pinecones on our backs, walking for three hours to get to the marketplace. We sold our stuff so we could get corn powder to eat. And then we would walk the three hours back to our house. It was very, very hard.
In my late teens my father passed away. I was devastated. After a few years of living with relatives, my sister and I moved back to live with our mom again. But we were still very poor. People would make fun of us for being so poor and not having a father around. I felt a lot of shame about my family and living situation.
When I was 22, my mom asked me to start living with a man much older than me to lessen the financial burden on my family. I didn’t like living with him at all.
I decided to leave my hometown to find a better life somewhere else. I walked for a few days to get to Hamhung, one of the biggest cities in North Korea, hoping I could find work there.
In the city, I did a lot of things to make money. I would sell gas lighters and secondhand vinyl. I had to do it secretly because it was illegal. And it never paid well--just enough to buy food. I was staying at homes, cheap inns, empty houses, and even sleeping on the streets and next to graves when I had to. Sometimes I got beaten by people from the city because they didn’t like that I was making money but wasn’t from there.
I worked there for many months, but I couldn’t save any money so I decided to go back to my mom’s place. My mom and my sister were still struggling, and having me back was a burden to them. So I left home again and walked to Pyongyang to find work. In North Korea you need a special permit to move to different cities, and I didn’t have one. I got caught and sent to jail for 10 days.
After I was released, I started walking to other cities again to find work. I knew I might get caught by the police again, but I couldn’t go home. I walked a lot. Walking was the only way I could travel to where I needed to go.
I made it to another town and found work crushing ore to extract gold. The work was illegal and we would do it secretly in people’s houses. In one of these houses, I got beat up and got kicked out. I didn’t do anything wrong; they just didn’t want to pay me. Even after that incident I continued to do the same work in other houses. For the first time in my life, I had made a decent amount of money--enough to buy 100 kg of corn.
I was so happy. I would be able to bring some money to my mom and sister so we could eat food for a while. I also missed my family, so I started heading home.
At a bus station on the way home, a woman and her daughters asked me to get water for them. They stole all of my money and ran away.
I couldn’t handle all the bad things that kept happening to me. It felt like my life was hopeless and pathetic. I went to a river near the bus station to commit suicide. But right when I was about to jump into the river, all of sudden a thought came over me.
“Why do I have to die? Why? I've not done anything wrong. I'm still only in my early 20s.” I made the decision to live and make the better life I wanted.
Instead of going home, I started walking again. I just kept going north. Even though I was so hungry, the hope for a better life drove me to keep walking.
After walking for days, I somehow arrived in Hyesan, a city on the border with China. I saw many people like me, who had been wandering around in search of food and work. I had travelled to many different parts of North Korea, and came to the conclusion that life was difficult everywhere in my country.
A couple in their 30s or 40s approached me and asked how old I was. I told them my age, 23. They asked if I wanted to go to China. They said I could have a better life there.
“A better life? Yeah, I would do anything to have a better life.”
So I decided to go to China with them. I was so focused on having a better life; I didn’t ask many questions. A few days later, in the darkness of night, we crossed the river into China.
Continue reading with part two.
