We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Interview with Charles - North Korean Student at Coding Dojo
Charles escaped from North Korea and made the dangerous journey to safety without the help of a rescue. He resettled to the US in 2012, completing high school and soon after taking the opportunity to participate in a rigorous coding bootcamp through a partner of Liberty in North Korea, Coding Dojo. Charles is now attending community college and pursuing his own coding project. We had a chance to meet with Charles this summer to learn more about his life in North Korea and his new coding passion. Read the interview is below. Charles is also fundraising for rescues with us!
LiNK: Why did you choose to resettle to the US?
Charles: I was born between a North Korean mom and a Chinese dad, which put me in a difficult situation. I wasn’t accepted into South Korea because my Dad is Chinese, even though I had proof of having been captured once in China for being a North Korean refugee. So I applied for refugee status through the United Nations and resettled in the US.
LiNK: You attended Coding Dojo’s coding Bootcamp earlier this year - so cool! Between coding language, English, and borrowed words in Korean, which was the hardest language to learn?
Charles: Coding was hard. You have to know the terms while learning the specific coding language, so that was a challenge. I’m still teaching myself the parts of coding that I find difficult. As for borrowed words in Korean, I didn’t know those existed at all until I started to talk to more Koreans in the US. Borrowed words frequently came up, and I would have to ask people around me to explain the words that I couldn’t understand; part of the challenge was how the same word is pronounced differently in Korean and in English. Shortened words in Korean were tough to learn as well.
LiNK: What’s your favorite thing about programming?
Charles: My favorite thing about programming is I have finally discovered what I truly want to do with my life. I used to want to be a doctor one day, a cop the next day, and maybe a week later, I would want to join the army. Coding first became my hobby and thanks to Coding Dojo, it became something I want to make a career out of. It’s a lot of fun. But aside from that, I’ve also met good friends and instructors at Coding Dojo. I think it’s safe to say coding made me pull a 180 in life. I’m set on computers for now.
LiNK: Can you tell us about a project you’ve been working on?
Charles: Sure. I’ve been working on a project using MEAN stack to make an auction platform for ideas. Users can present ideas, sell ideas, buy ideas… You could say that it’s similar to Ebay in a way, but I think at this stage it’s important to emulate what other people have made to explore and learn about various successful models rather than trying to create something entirely new and different. With the current version, users can upload an idea onto the platform, but there’s been glitches in the idea being transferred to the the auction page. So that’s something I’ve been struggling with, but I think I’m going to finish it pretty soon.
LiNK: How do you get into computer programming as a career in North Korea?
Charles: I’m not sure because I don’t have any friends who went to university, although I do have a relative who was able to go. Most students who go to university come from wealthy families or are people who have been able to make a good amount of money from market activities, and they might find that kind of job. But in North Korea a lot of occupations are passed down from your parents, for example if you’re a politician then your children will also likely become politicians.
LiNK: After coding, what do you like to do in your free time?
Charles: I’m usually at the gym working out. If it’s breezy and not too hot outside, I go to the park and listen to music. You can find me sitting on a bench with my headphones on.
LiNK: What kinds of things do you think about when you’re at a park listening to your music?
Charles: Usually I think about memories from North Korea. When I’m busy my mind is preoccupied with work, but when I have more time on my hands I often think back on my life in North Korea -- both the good days and the hungry days.
LiNK: Can you share one of your favorite memories with us?
Charles: Sure. I had a lot of friends back in North Korea, and we were always outdoors in nature. I lived near Daedong River, so every Sunday, five to six friends of mine and I would have cookouts near the river. We would get rice, a pot, and some firewood to make porridge. Would I do that here? Probably not. I could try, but I think being with my friends was what made it memorable and special. Even when we were hungry, we were hungry together.
LiNK: That sounds really nice. Have you found any foods that you like to eat here?
Charles: Subway! I love sandwiches. My go-to Korean food is Kimchijiggae. I also like Vietnamese noodles — Pho.
LiNK: Cool. What are three things you want to accomplish by the end of this year?
Charles: First is completing my programming project, the Idea Auction project that I mentioned earlier. Second is getting accepted into the community college that I’m applying to. And third would be keeping in good health!
LiNK: Those are some solid goals. You drive Uber sometimes, right? When you’re talking with riders, do you share that you’re from North Korea?
Charles: Well, not a lot of people in the US are aware about North Korea. They say, “Where are you from?” So I would say, “I’m from North Korea,” and they go, “How is it there?” Haha. So I tell them that North Korea is the counterpart of South Korea. The funny thing is that they might not be familiar with North Korea, but they know what I’m talking about when I say the name Kim Jong Un. Then, they don’t believe me and say it’s impossible to escape. When I share my story, they’re very surprised. A lot of my customers stick around to listen to my story even after we’ve arrived at the destination. Even if it’s late at night, people don’t get out of my car until I finish my story.
