We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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Meet Charles - A North Korean Living in the United States
Charles escaped from North Korea and made the dangerous journey through China without the help of a rescue network. We met Charles after he resettled in the United States and were able to connect him with Coding Dojo, a coding boot camp and Liberty in North Korea partner, that generously provides free programming education to North Koreans. We've become great friends with Charles and recently he was excited to share his story with you.
My name is Charles. I was born on October 1st, 1994. I grew up without the love of my parents because my father left us when I was five years old and my mother passed away six years later from starvation. For years, I had to figure out how to live alone. I begged for food from strangers on the street, battling starvation and freezing weather. One day my stepbrother came to find me and take me in. I lived with him for a while and when I was 14 years old he brought me to my father in China. Life was so much better in China and I remember thinking there would be no more starvation and no more begging for a place to sleep.
Yet nine months later, the Chinese police came to our house and arrested my family.
We begged the Chinese police to let us go but they wouldn’t listen. Instead, we were kept in a Chinese jail for two weeks. It was when I was sent back to North Korea after this two week period that I realized that no happiness existed any longer -- the happiness that I had felt had been only temporary. The North Korean government questioned me, abused me, and forced me to work as punishment even though I was only sixteen.
Each meal consisted of a single piece of corn.
After eight months, I was finally released. I was just skin and bones - I had almost starved to death.
Without any money, I knew I had to find work. I began working in a coal mine which allowed me to buy rice to eat. Work in the coal mine was very risky -- I saw people lose their arms and legs as they were smashed under the rocks. I was afraid and I couldn’t help thinking that I would soon lose an arm or a leg myself. After working in the mine for a year, I realized I couldn’t stay in North Korea any longer. I knew how long and hard escaping North Korea would be without money or food, and I understood that if I was caught I could be killed. But I wanted to take these risks instead of continue working at the coal mine. I knew I could leave - I just needed to be brave.
My journey began when I boarded a train to take me closer to the border of China and North Korea. I was riding illegally and though I managed to hide during most of the ride I was at one point caught by the train security without my birth certificate. They locked me in a room with plans to kick me off at the next stop. I felt every piece of hope inside of me break because I knew they would send me to jail. Then, as the train slowed, I realized that I might be able to escape through the window.
With my heart pounding in my throat I opened the window and jumped out.
Still, I had more to go. I walked for hours, illegally boarded a second train, and then, finally, I was at the border of China and North Korea.
I remember feeling excitement and happiness when I reached the border, but I also felt worry because I knew I had to cross the Tumen River. The land surrounding the river had constant security and if I was caught I would be shot. I hid in tall grass for six hours, waiting for darkness. Finally, I took a deep breath and stepped into the water. I was halfway across when the river picked up. I almost fell and in my fear I let out a scream before I could catch myself.
Suddenly, I felt a light on my head. A border guard screamed, “Come back here or we'll shoot you.”
I was terrified, and I thought I would never make it because the current kept pulling me under, but I just kept swimming. At last, I made it to the river’s shore.
My journey did not end when I got to China. I traveled by foot, van, bus, motorcycle, and boat. My shoes fell apart and my feet bruised and bled. I went for days without food and water and there were times when I wanted to give up. I cried many days until I couldn’t cry anymore because I was too dehydrated. When I made it to my father’s house, I expected him to welcome me, but he beat me and asked me why I had come to him. I saw that he did not want me. He asked me to leave and he sent me away with his first wife. Together, his wife and I escaped the eyes of many police officers and finally made it to Southeast Asia where I was safe. For months I stayed in a Korean embassy refugee camp and then an international refugee camp where I was finally helped to come to the United States.
In those months and years when I was struggling to survive, my dreams and hopes for a better life kept me going.
I told myself every day that I could make it better -- that one day, somehow, I would change my life, and I kept dreaming about this life. Eventually, I realized that I couldn’t just wait for this dream of a better life to come true -- I had to make it happen.
_____Charles has shared his incredible story at many events to help grow the movement of support for the North Korean people. We are honored to be able to work with him and we are grateful to you for making it all possible! Thank you.
