We Call BTS “Bangdan” | Cultural Shifts in North Korea
By: Hannah Oh
Hannah is a North Korea-born intern at Liberty in North Korea’s Seoul office. This article has been reconstructed from her perspective based on DailyNK reports from March 2026.
⏱️ 30-second summary
- K-Pop Power: Young people in North Korea refer to BTS as “BT” to avoid attracting the attention of authorities. They empathize with song lyrics that touch their hearts, in sharp contrast to the ideology prescribed by the state. Even amidst strict crackdowns on South Korean media, people are consuming and sharing K-Pop with their peers.
- Resetting Relationships: It’s now common to see couples in North Korea spending time together in cafes, signaling a change in people’s daily lives. A new culture is emerging where people build relationships by sitting face-to-face over coffee and conversation.
- Expanding Self-Expression: New beauty standards that favor slim bodies and skincare have become popularized. As outside information spreads in North Korea, it’s gradually changing people’s tastes and self-expression.
BTS is a name recognized by people all over the world. This global K-Pop group’s music is even reaching audiences in the most closed country to exist today: North Korea.
The North Korean government severely cracks down on the consumption and spread of foreign media, like South Korean music and dramas. Through foreign media, North Koreans are able to learn things about the outside world that contradict and challenge the regime’s propaganda. In response, the regime passed the “anti-reactionary thought law” in December 2020, which made watching foreign media punishable by 15 years in a political prison camp.
To avoid being caught discussing and sharing about BTS, North Koreans are reportedly shortening the name to “BT.” Even though they cannot directly mention their favorite idol group, they are expressing their fandom by using slang that they understand among themselves.
Changes to daily life in North Korea extend beyond music tastes. From couples quietly conversing in cafes to women experimenting with K-Beauty, this article follows the stories of North Koreans who, despite control and restrictions, are shaping culture and cultivating new standards of leisure, beauty, and expression.
Why North Korean Youth Gravitate Towards K-Pop
It is reported that among young people in North Korea, it is common to refer to BTS, or “Bangtan,” as BT, or “Bangdan,” to avoid the scrutiny of North Korean authorities cracking down on illegal foreign media. Fans in North Korea have cited songs such as “I’m Fine,” “Go,” “Danger,” and “Spring Day” as their favorites, and expressed a desire to dress like the BTS members.
These developments might suggest that instead of foreign media being a taboo topic of discussion, it has become a language of taste shared among peers.
In response to the popularity of South Korean music, North Korean authorities imposed a city-wide lecture series that warned “The only love young people should pursue is revolutionary and comradely love.” However, after the lectures ended, it is reported that the sentiment among young people was that “South Korean song lyrics seem to understand my heart,” and “the emotions they actually feel” over “the emotions permitted by the state.”
Cuppaccinos Over Flowers: Dating Culture in North Korea
In North Korea, there is still a strong perception that cafes are places frequented only by the well-off. However, this year on March 8th for International Women’s Day, reports emerged of husbands visiting coffee shops with their wives, holding hands, and spending time drinking lattes or cappuccinos. Rather than traditional gestures like flowers or doing extra housework, there seems to be a cultural shift of celebrating by spending time together.
After visiting a cafe for the first time, residents reportedly commented that “It’s surprisingly nice because you can talk quietly.” Their perception of this space—previously considered unsuitable for leisure amidst busy lives—changed after actually experiencing it for themselves. The growing popularity of cafes as a space where two people can sit face-to-face and share a private conversation may seem like a minor development, but it is not insignificant.
People’s perceptions and behaviors don’t only change when systems or policies are altered; shifts in how individuals interact and go about their daily lives is also a catalyst for change.
The Far-Reaching Influence of K-Beauty
There have also been reports that interest in beauty treatments and taking care of one’s appearance is growing in North Korea, particularly among affluent women. Younger women have taken to dieting, while middle-aged women are spending money on cosmetic procedures like Botox to reduce wrinkles. North Korean beauty standards have historically favored a fuller figure to look healthy, but now there is an emerging preference to look slimmer. According to one source, this is due to the influence of South Korean culture.
Even in South Korea, there is an ongoing debate as to whether striving for a slim body and youthful appearance is a healthy pursuit. Nevertheless, this shift in North Korean beauty habits is notable.
Individuals are seeking change and acting on their own initiative, influenced by external information, rather than following the standards set out by the regime.
However, it must be noted that these developments seem to be more prominent among wealthy women with financial means, as opposed to the entire population.
Pop Culture as a Catalyst for Change in North Korea
The global influence of K-Pop groups like BTS is usually measured by streaming numbers or chart rankings. But the most significant marker of impact might be found in North Korea, where people risk their lives to listen to their songs. Even in the most closed country in the world, there are people who enjoy heartfelt music, shared conversation over a cup of coffee, and self-care.
If you zoom in past the image of North Korea as a bleak, oppressed country, there are millions of people going about their everyday lives. Small cultural shifts and changing attitudes may seem insignificant. But over time, these compounding changes could bring about transformation in North Korea.
Increasing Information Access for North Korean People
As evidenced by these developments, North Koreans are watching foreign media and have a growing awareness of the outside world. At Liberty in North Korea, we believe that access to uncensored outside information is key to increasing forces of change and opening inside the country. Empowered with information access, North Koreans can imagine a different life for themselves and push the boundaries of the regime’s control.
We work with North Korean partners and engineers to develop and distribute tailored technology and content to help more people inside the country safely access uncensored information.
You can help bring truth to where it’s urgently needed.
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How a North Korean Defector Achieves His Dreams after Resettlement
Sang Hoon never had a place to call his own in North Korea, often spending his nights in the homes of his friends and relatives. His thoughts regularly drifted to faraway places and he imagined visiting the outside world. Sang Hoon had always been interested in other countries and hoped to work as a diplomat, but he was never able to follow his dream in North Korea.
His desire to leave his home country grew day by day until he could take it no more. After searching, he found someone to help him escape. Once in China, he connected with our network and made the journey to safety and freedom in South Korea.
Now, Sang Hoon is one of the most passionate, ambitious people we have the privilege to work with. As soon as he resettled, he began taking classes to learn how to use the computer. Most people take one class at a time, but Sang Hoon doubled up on classes and was able to get four computer certificates in very little time. He got a job at a research institute and continues to learn and strives to achieve his goals every day.Our resettlement coordinator Jihyun recently interviewed Sang Hoon. Read it below:
Jihyun What was the best thing that happened to you recently?
Sang Hoon: I bought a car after I saved up some money from working. My job requires a lot of traveling across South Korea, so I needed a car.
In North Korea, I could never even imagine having my own car because it is almost impossible for someone to own one unless they are a high-ranking government official. Even driving a car was something I could only dream about. It still feels surreal to be driving around with my own car in Seoul. I am very happy.
Jihyun You are one of the most positive people that I know. What makes you so positive?
Sang Hoon: I lived more than 40 years in North Korea and I lived for a quite short time in South Korea. The one thing I can say is this: compared to my life in North Korea, my life here is like heaven because I can make money and do my best to achieve my dreams and goals. I can even go travel abroad if I want.
In North Korea, even if the people try really hard, it is almost impossible for them to achieve their dreams and goals because of the way North Korean society is set up. So compared to North Korea, South Korea is a great society. I am thankful for it all the time because my dreams can come true if I try my best here.
I just wish I had come here earlier. If I had come in my 20s, I would’ve experienced more things and worked harder. However, I try to think of it as motivation.
I keep telling myself to study and work more than other people to make up for coming here in my late age. It is never too late.
Jihyun What were some challenges you had when you first resettled to South Korea?
Sang Hoon: When I first resettled to South Korea, I couldn’t get used to seeing young couples kissing each other and almost making out in public. (Laughs)
Seriously, when I first resettled in South Korea most necessities were covered by the government’s benefits for North Korean defectors, but still I felt a little overwhelmed by the reality that I would have to find a job on my own and make a lot of new decisions for the first time in my life. I learned about some job opportunities and how to get a job from Hanawon (the South Korean governmental resettlement facility) and Hana Center (the local resettlement assistance center run by the South Korean government).
However, I still felt like I didn’t have enough information to make informed decisions about my job and other things about my new life.
I didn’t know a lot of things about South Korean society or the words they used so even when I went on the Internet to find more information on my own, I didn’t know what words I should type in to find out the information I wanted to know. I didn’t know what to look up and look for.
Jihyun How did you try to overcome the challenges?
Sang Hoon: I came to South Korea by myself and I don’t have any family members who came before me, so I didn’t have anyone to ask questions about different jobs. So I humbled myself. I decided to learn from people working at Hanawon, Hana Center, and other organizations. I would ask a lot of questions to them regardless of whether they were younger or older than me. I also carefully listened to advice from other North Korean defectors who resettled before me. Through learning from other people, I became eager and positive. I went wherever I could learn.
Jihyun What were some of the new things you learned and got to do after you resettled to South Korea?
Sang Hoon: Using the Internet! On the Internet, I can get all information I want. It is so convenient.
I love the freedom of getting knowledge...being able to learn and study what I want. When I'm on the Internet, I feel connected with the world.
Jihyun What would you like say to other North Koreans defectors?
Sang Hoon: I want to encourage other North Koreans in the new society to not only enjoy their freedom, abundance, and new life, but to also be responsible for things in their lives. I know some North Korean defectors who only enjoy things, but don’t invest in themselves by studying or working hard. I think we should focus on resettling well in the new society through education or work first before we start enjoying things.
I also like traveling around and having fun, but I am waiting to do more of the fun stuff after I get more settled in my new job and new life. Also having gratitude! I want us to remember when things were so hard back in North Korea. That helps us stay positive and grateful for our new lives and freedom. Let’s not focus on only negative things so much.
Jihyun What would you like to say specifically to other resettled North Koreans who came to South Korea in their late age like you and who think it’s too late for them to start learning and trying new things here?
Sang Hoon: I want to tell them “do you remember when we were risking our lives to escape from North Korea and coming out of China? (I even brought a knife to kill myself just in case I got caught because I knew I would get horribly punished for a long time, maybe the rest of my life for escaping North Korea.) We risked our lives to come here. What are you afraid of? What can you not do in the new society where you don’t have to risk your life anymore?
Nothing can stop us pursuing our dreams and goals in the new society—not even our age!”
Jihyun What do you think of North Korea?
Sang Hoon: North Korea is still my home country where my family still lives and my ancestors are buried. However, because of all the human rights abuses, I don’t really want to think of it.
Jihyun What is your dream or goal in South Korea?
Sang Hoon: After I save up more money, I want to go to grad school. I know it won’t be easy to study in grad school at my age, but I want to challenge myself to try. Also I want to contribute to reunification of North Korea and South Korea with my background, experience, education, and work.
Jihyun What is the most important value in your life?
Sang Hoon: Education. I want to keep learning new things. This is one of the reasons why I want to go to grad school. I just want to continue learning from other people and books so I can keep improving myself. I really love the freedom of being able to learn what I want to learn.
Jihyun What is freedom to you?
Sang Hoon: Freedom is life because we need freedom to live.
Jihyun Lastly, what would you like to say to South Koreans?
Sang Hoon: I want to ask South Korean people to see North Korean people not as second-class citizens, but just people of the same ethnic group—Koreans. Please don’t treat us with stereotypes or stigma. We need more support from you and more people who can understand us. We want to be in harmony with you.
You can help other North Korean refugees escape China and resettle successfully by donating to our work.
